After the premiere, Disney Studios specially arranged for a group of main creative staff to walk out of the Hollywood theater and be interviewed by media reporters in an open way.

As soon as Matthew came out of the theater, he was surrounded by more than 30 reporters, but fortunately, Disney Studios had coordinated before, and there were also special personnel responsible for maintaining order, so that there was no major chaos on the scene, and the interview could go on normally.

A female reporter from The Hollywood Reporter took the lead in asking, "Matthew, a lot of people have been talking about how staggering the $300 million cost of this film is, what do you think?"

Isn't that the wrong question? Don't ask Jerry Bruckheimer, the producer, and come and ask him what this actor does? Thinking so, Matthew's head is spinning rapidly, and in this case, he must have to answer appropriately.

"If you go to sea on a yacht, you don't think about how much the yacht is worth, you just care about its performance, appearance, décor and so on. Matthew spread his hands and said with a smile, "If you think about the cost of the engine of the passenger plane, I guess you won't go on vacation." ”

After saying this, there was a burst of laughter all around.

The press officer from Disney Studios laughed too, saying that the response was unexpected, but unusually reasonable.

"Mr. Horner!" a male reporter with a "World News Weekly" tag on his chest asked aloud, "Don't you think 'Pirates of the Caribbean 3: The End of the World' is too superficial? ”

Matthew is a little helpless, don't ask Disney Studios and Jerry Bruckheimer this kind of question, what's the matter with running over and embarrassing himself?

He coughed and replied unhurriedly, "That's an interesting question. He looked at the reporter, "You go into the theater for $10 to find pleasure in the movies, and only happiness is the real great wealth." As long as the story told in the film can bring people fun, no matter how much money is spent, they are willing to pay. ”

A reporter from "Entertainment Weekly" asked loudly, "Last year, many viewers complained that "Gathering Soul Coffin" was too long, and now "The End of the World" is longer, does Disney Studios care about the length of the film very much?"

Hearing this question, Matthew wanted to say that you should ask someone at Disney Pictures, but he still had a good work ethic and replied, "During the test screening, many fans watched "The End of the World" and thought that the film was not procrastinating. ”

Of course, this is talking nonsense with his eyes open, and even he feels verbose as the leading actor, let alone ordinary viewers, but he will only say good things about the film, ""The End of the World" is interesting and has a lot of appeals. The length of more than two hours is not without reason, and it can be more detailed about the things they are most concerned about. As the plot unfolds, your attention will be brought to the film, taking care of the fate of the characters in the play. Even if you sit down and watch it halfway through the film, you'll discover something new. ”

Matthew thought for a moment and said, "Everyone in the crew agrees that neither the director, screenwriter, nor the actors want to have something stale in an epic film. Whether it's $30 million or $300 million to make, the crew has to push themselves forward, and the question is how far can we go, and what do we do to keep the film from falling into clichés? We're making pirate films, obviously giving up some stereotypes, and paying homage to the genre with fresh elements every time. ”

Finally, the reporter from "Premiere" really asked Matthew, "Disney Studios has decided to make more Pirates of the Caribbean films, and it was previously determined that Jack Sparrow and Johnny Depp will return to Pirates of the Caribbean 4, what about you and Will Turner?"

In this regard, Disney Studios did not ask for secrecy, Matthew said directly, "In this "End of the World", Will Turner and Elizabeth Swan have a real result, and Will will take over the work of David Jones, he is very busy and does not have time and free time to accompany Captain Jack Sparrow on adventures." ”

"So you're not going to star in Pirates of the Caribbean 4?" another reporter immediately asked.

"Yes, I'm not going to make another pirate film. Matthew said slowly, "I'm going to challenge myself on different battlefields. ”

The reporter asked, "Will you never shoot?"

Matthew couldn't help but laugh, "You know, never say never." ”

The interview lasted for more than ten minutes, and it was close to midnight before Disneyland in California gradually quieted down, and "Pirates of the Caribbean 3: The End of the World" had officially set sail.

This year's summer file kicked off on the first weekend of May, the market is quite hot, and the competition is also extremely fierce, it seems that North America has ushered in a big year for commercial films, "Spider-Man 3" released at the beginning of the summer file won $150 million in the first weekend, and "Shrek 3" released in mid-May did not let much, with a box office of more than $120 million in the first week, and also set a North American opening record for animated feature films.

"Spider-Man 3" and "Shrek 3", two blockbuster films, have one thing in common, the box office is very high, and the professional reputation is very poor.

"Pirates of the Caribbean 3: The End of the World" did not escape this fate, and after making more than $17 million in advance, many media and film critics began to criticize the film the next day.

Walt Disney is powerful and will get stronger in the future, but it can't control all the media.

Before the release of this film, many film critics who participated in the preview screening praised this as the best "Pirates of the Caribbean", and all kinds of boastful advertorials emerged in endlessly.

For example, some film critics touted "The Curse of the Black Pearl" and "Gathering Soul Coffin" together: the first part is vivid and popular, the best and most entertaining, the second part has more characters and fights, and it is quite interesting to establish a huge world view; the third part talks about death and rebirth, which is very lively, and has bigger gimmicks and more stunt wonders than the first two episodes.

For the sake of the next "Pirates of the Caribbean 4", there are a lot of advertorials touting the actors, all of which focus on Johnny Depp, praising Captain Jack's acting skills have been superb, and if he continues to play this role in the future, they are not opposed to filming more sequels and so on.

But as the film was released in North America and more and more people saw it, it was impossible for Walt Disney to manipulate the film's reputation as much as before.

The media reputation of "Pirates of the Caribbean 3: The End of the World" fell instantly.

"Don't expect to see a work that is well organized, novel in the plot and tight in the pacing, the film is not satisfactory in terms of satisfaction or narrative. ”

- New York Post

"It doesn't matter if you've watched the first two films, 'The Curse of the Black Pearl' and 'Soul Gathering Coffin', you're still going to be confused anyway. ”

- The Hollywood Reporter

"It's not that difficult to keep up with the complex synopsis of the film, but the two hours and 47 minutes are really exhausting. ”

- Los Angeles Times

"The nearly three-hour film continues the senseless presumptuous behavior of Pirates of the Caribbean 2, and once again completely loses the romantic charm of the first Pirates of the Caribbean. ”

—The Washington Post

This situation is not surprising, Matthew had such an expectation when he saw "Pirates of the Caribbean 2: Soul Coffin", and looking at all Hollywood series, there are really few series where sequels can get better and better.

In fact, "The End of the World" is still following the old path of "The Curse of the Black Pearl", but there are more characters, and the world view and special effects scenes are larger.

Since there is a successful model ahead, why should Hollywood manufacturers who take making money as their own responsibility to take risks and innovate? Innovation is very likely to smash the brand that has been established with great difficulty.

Hollywood loves to make sequel movies, and we can't ignore the brand appeal of movies.

For filmmakers, their ultimate goal is to make money, and it is extremely difficult for a brand to be well-known. In the case of a brilliant first film, it is a safer way to make a sequel in the original mode, and the brand effect and a well-established production team can make the film attract more people's attention.

Nowadays, in Hollywood movies, in addition to sequels, there are also re-shoots of old films in the past, Hollywood is becoming less and less original, and major production companies are becoming more and more cautious in investing in original films.

Since "Jaws" in the 70s of the last century, Hollywood films have officially entered the era of commercial films, because producers need sequels with relatively high market returns, so they will invest accordingly to produce new single films.

Of course, sequel movies also need to rely on a mature film industry chain like Hollywood.

The sequel film can be said to be a film product with very clear commodity attributes, and there must be a complete and mature industrial chain before this kind of product that can only appear based on the industrial chain can appear, such as copyright ownership, actor contract, main creator contract, product quality control, etc.

In this day and age, looking at the whole world, only Hollywood can produce sequels to big productions.

Although Matthew will withdraw from the series, Disney Studios does not want to pay Will Turner any more exorbitant salaries, but he sees it very clearly that no matter what the reputation of "The End of the World" is, as long as it is a box office success, "Pirates of the Caribbean 4" will definitely not be interrupted, and there will be "Pirates of the Caribbean 5" in the future, or even more.

As long as it can be profitable, even if Johnny Depp can't shoot it, he can find a young actor to do a "Pirates of the Caribbean" prequel or something.

All this depends on the box office of "Pirates of the Caribbean 3: The End of the World".