Chapter 464 Transformers
With this gorgeous start, the odds of "Transformers" entering the "300 million club" at the local box office are quite high, but the real key to solving the puzzle is still next week's decline.
The future is uncertain, generally speaking, the works in this schedule are used to debut on the Friday before Independence Day, and then let the box office fire spread until July 4, while the idea of "Transformers" is to take advantage of July 4 to ignite the audience's passion, and then strive to maintain the glory until Sunday, so combined with the particularity of this year, in the absence of the previous two weekends "July 4" to maintain the heat, the degree of "Change" next week may be considerable.
Take a look at the Independence Day blockbusters of the past five years, "Men in Black 2", "Terminator 3", "Spider-Man 2", "War of the Worlds", and "Superman Returns". Except for "Terminator 3", which is not as comparable as R-grade, the second week of the other four works fell by 53.2%, 48.7%, 53%, and 58.5%, and the length of the film was 88 minutes, 127 minutes, 117 minutes, and 154 minutes.
Although it is not a direct causal relationship, it can be seen that the size of "Superman Returns" is one of the important reasons for its box office momentum, which is similar to this year's "Spider-Man 3", which is so long that many viewers who want to relive it are discouraged, from this point of view, the 143-minute "Transformers" hides a touch of uneasiness about lack of durability.
Another important reason for the high platform diving in the second week of "Superman Returns" is tacitly known to everyone, "Pirates of the Caribbean 2: Gathering Souls Coffin" completely staged a classic example of "Yellow Sparrow is behind", which directly led to Warner Bros.'s long-standing plan to cultivate a new generation of fans with the "Superman Prequel" series in an instant, and the budget of 270 million US dollars is still unable to make ends meet even after the global box office accumulates.
Similarly, Transformers faced a blitz from Harry Potter 5: Order of the Phoenix. The premiere date of "Ha 5" was advanced from July 13th to 11th, which put great pressure on "Transformers", which directly led to the forced move of "Change" from July 4th to the evening of July 2nd;
In short, if "Transformers" wants to enter the "300 million club", it should at least exceed 220 million next weekend before it is safe, and "Harry Potter 5", which has "the first number of theaters in the history of Warner Bros., will reveal to the audience the shocking mystery of where the local box office of "Transformers" will go.
Will the final polar battle of the "2007 Summer Final Three" be staged in "Shrek 3" and "Pirates of the Caribbean 3" to tear each other down? Or will "Pirates of the Caribbean 2" suppress "Superman Returns"?
By the way, the total of the top 12 this week is about 156 million, an increase of about 6.4% compared with last week, and in the past five years, "Men in Black 2", "Terminator 3", "Spider-Man 2", "War of the Worlds", and "Superman Returns" have led the Independence Day weekend, and the box office performance of the top 12 is: 139 million, 126 million, 158 million, 134 million, and 144 million.
Putting aside the media comments on the cosmic intelligent robot for the time being, take a look at the heart-wrenching "Ratatouille", which has a very key feat in the promotion of the frenzy of the little mouse last week, that is: "Material" is the first "sequel or prequel to a non-hit series" North American box office champion since entering this summer.
Speaking of Pixar's little mouse premiere last week, the performance was unsatisfactory, and the number of single theaters was not as good as the level of the second weekend of "Finding Nemo" and "The Incredibles", and the prospects were worrying, but fortunately, this week relied on the unprecedented excellent word-of-mouth to win back a city, earning about 29.03 million with an average of more than 7300 in the huge scale of the 3940 theater chain, which is about 38% Although the box office champion with the least decline in the second week since the beginning of summer this year, it is still expected to be 33.7% of "Under the Sea" and 28.7% of "Superman" Although it is a small improvement from the 43.9% of "Cars" last year, given that the premiere data of "Cars" is as high as 60 million, "Ratatouille" still has a big gap.
On the other hand, the cumulative sales of "Ratatouille" in 10 days of release are 109 million, which is far from the 144 million and 143 million in the same period of "Under the Sea" and "Superman", but it is gradually approaching the 117 million in the same period of "Racing". At least past the 200 million level that Pixar's works must pass since the 21st century, and should try to get a total output value of 145 million or even 150 million next weekend, otherwise it will be difficult to be a complete success at the box office compared to the past, although the Oscar for Best Animated Feature Film seems to have been in the pocket early.
The culprit who caused the heavy losses of the little mouse "Die Hard 4" fell by about 48% this week, with an average of about 510$ in the upper area of 3411 movie theaters of nearly 17.4 million, and the cumulative performance of 84 million fully shows that this film will become the highest-grossing North American box office in the history of the "Die Hard" series, of course, think about the investment of 110 million, if it is not a blockbuster, I am afraid that Fox will slaughter Bruce Willis and Ron Wiseman.
The fourth appearance is Warner Bros. to clear the way for "Harry Potter 5: Order of the Phoenix" sent by the comedy assassin "Marriage Certificate", unfortunately, in 2604 theaters in less than 4000 single average and 10.4 million low-altitude start, all fully illustrate the failure of this strategy, it seems that Warner has not learned the lesson of the original attempt to dig into the corner of "Spider-Man 3" "God of Lucky Gamblers", only bet on next week's "Harry Potter 5: Order of the Phoenix", successfully re-release the release of " Spartan 300 Warriors, not the dismal start of Poseidon or Water Monster.
Speaking of bleakness, I'm afraid no one can compare with "the most money-burning comedy in history" "Fake God 2", this week's harvest of 8.1 million, down 46%, cumulative income of 78 million, not only is it determined to become the first tragic big man in many 2007 summer films, but also the danger of not even being able to break through the 100 million face barrier, on the other hand, the seventh junior brother of the same sect "One Night Big Belly", this week's decline is still only "outrageous" 29%, and the box office has been 132 million so far, which is enough to make "Fake God 2" Such a big man who is strong on the outside and dry in the middle is ashamed to death.
The sixth-ranked "1408 Phantom Murder Room" earned another 7.14 million this week, as a horror film can contain the decline at 33% on the one hand, benefiting from the Independence Day schedule, on the other hand, relying on the fascinating storyline, the film is expected to surpass the total sales of the predecessor "Ten Days of Danger" in two weeks, and rise to the box office list of "Stephen King Works", and "Fantastic Four 2: Silver Shadow Crisis", which fell to the eighth place, let the old fox who successfully released "Die Hard 4" and "Fake Gods 2" + "One Night Belly" 's Universal has the same bipolar experience, fortunately, the comparison between the cumulative 123 million and the 150 million spent in "Fantastic Four 2" is not as strong as the contrast of "0.78:1.75" in "Fake 2".
Michael Moore, the new film "Medical Insider", which bombarded the medical insurance system of the United States, was increased to 702 theaters this week, with a single museum of about 5,200 yuan in data income of 3.65 million yuan, a decrease of about 19%, a total of 11.5 million, and the unique "avant-garde theme" is supplemented by a strong topicality, helping this work to launch its impact on the 24 million of the box office exploration "The Inconvenient Truth" in the history of documentary feature films, and at present, Moore's "Fahrenheit 911" and "Columbine's Bowling" are still the first in the sequence. Fourth, every time this stabbing cannon king makes a move, it gives the government a headache.
"Ocean's Thirteen" fell to the edge of the Top 10 list this week, and the final visual test of 120 million made it a suspense whether it could surpass the 125 million of the previous work, and the 11th-ranked "Pirates of the Caribbean 3: The End of the World" finally lived up to expectations and survived the 300 million mark, although it is certain that it could not surpass "Shrek 3", which has been 316 million this week, at least breaking through the first part of its own series.
At this point, the top three in the summer finally withdrew from the stage of history, and the results were arranged in order of appearance, forming a gap of about 15 million between them, namely "Spider-Man 3", "Shrek 3" and "Pirates of the Caribbean 3".
Director Michael Bay, who takes the disregard for the laws of physics as his creed, failed to learn from Jerry Bruckheimer with "Escape from Clone Island", and hid under the umbrella of MM to create a super-sized work "Transformers", which tells the story of the Earth boy and the relatives of the mysterious alien intelligent life form, Fang Bopai, to jointly defend against the enemy faction who is trying to exterminate the alien. Although CG technology was sufficient to complete the image, the strategy of using a full-scale model to bring a sense of realism and texture made the work both the intrinsic elements of a sci-fi blockbuster and Michael Bay's money-burning patent.
The overall tone of public opinion after the release made Michael Bay, who was heavily criticized for "having guns and no brains", feel a little more at ease, and the media scored 61 points.
"The shocking legendary visual effects and extravagant action scenes are absolutely superb",
"The commonplace transformation corresponds to the changed shape of the King Kongs and is extremely fresh",
"CG technology has entered a new era" and "more intense than love, more exciting than sex!" .......
The focus of the accolades is undoubtedly the magnificent cinematography and cutting-edge technology, and the name of "Transformers" will surely be on the list of Oscar nominees next year. It's no wonder that "Variety" and "The Hollywood Reporter", which are usually quite technologically cultic, give high A- scores, which is reasonable.
On the other hand, "the portrayal of the character's character is superficial and unconvincing".
"Constant noise children's movies!".
"The extreme distinction between good and evil is contrary to the spirit of the original work."
Conventional problems that Michael Bay's works rarely get rid of, such as "clichéd story constructions without originality, are tiresome" are still rife. The Los Angeles Times, the Austin Chronicle, Entertainment Online, The New York Times, The New York Post, and other authoritative organizations in the world have shown yellow and red cards.