When the final round of the league came to an end, the last League One league also completely completed its mission and died completely. On the ruins of the last English Liga www.biquge.info, a new Premier League has sprung up, and since then it has started its glorious process as the world's number one football league (the world's number one football league in terms of broadcast fees).

The last League One title fell to Leeds United, who had dominated the league for most of the season, and the Scottish old man Alex Ferguson's dream league title was once again shattered in the English Isles.

However, everyone knows that Manchester United, who have changed their big bosses, will be more aggressive next season in pursuit of the supreme glory - the Premier League title. Moreover, some teams are already feeling the murderous aura of a slumbering Manchester United – which is about to show its sharp fangs in the transfer market.

Manchester United's transfer is a small drizzle relative to the overall Premier League climate, and now all eyes are on the new Premier League broadcasting rights. Everyone knows that although the future of the new Premier League is very uncertain, its value should not be underestimated, and it is likely to bring huge profits.

ITV (Independent Television) has always been the broadcaster of League One, so the broadcast rights of the Premier League this time are in the eyes of ITV - something in the bag. However, ITV didn't know that Sky TV had already set its sights on this piece of fat, and it was going to take it with all its might.

Now, Tianchen Fund has completed the acquisition of Sky Broadcasting, turning it into a wholly-owned subsidiary. The first thing after the acquisition of Sky TV was that Su Chenyu laid off the current chairman and directly let MGM chairman Peter Chenin concurrently serve as the chairman of Sky Broadcasting. Moreover, Su Chenyu gave Peter Chernin a death order - he must win the broadcast rights of the Premier League.

Although he was a new official in an unfamiliar environment, a great god is a great god, and Peter Chernin quickly got into the groove and rebuilt his management team.

Since the big boss has asked for it, Peter Chernin will do whatever he says, and his first fire in office will burn towards the ultimate goal - the Premier League broadcast rights.

As soon as Premier League CEO Parry announced that he was preparing a public tender for the broadcast rights of the Premier League, Sky announced that he would participate in the bidding. Moreover, the new chairman, Peter Chenin, has publicly stated that Sky TV will definitely win the rights to broadcast the Premier League.

At the same time, ITV and the BBC have also announced tenders for Premier League rights, although the BBC is bidding for the best part of the Premier League rather than the rights. Therefore, Sky TV has only one opponent - ITV.

Truth be told, ITV really doesn't take Sky seriously, even though the chairman of the new Sky TV is Hollywood magnate Peter Chernin. Even Greg, ITV's sporting director and a strongman in English football, has gone so far as to say that he wants to give the Hollywood giant a taste of defeat in the British Isles.

If you don't know ITV and Greg, you must think that this guy is a big talker, but people in English football know that this guy is really good. Under his rule, ITV had monopolized League One broadcasting rights for more than a decade, and the broadcast fees were even lower - a two-year contract in 1986 was worth just £6.3 million. It wasn't until later, criticised for ITV's ugly appearance, that the "conscience" found that the four-year contract in 1988 was raised to £44 million – but that was it.

In fact, the reason why ITV and Greg Dike have been able to win the broadcast rights at a low price in a row is very simple, mainly because they are friends with the top five in League One - Arsenal, Manchester United, Liverpool, Everton, and Tottenham Hotspur. You know, ITV gives more than half of the annual league broadcast fee to these five clubs, and as for the other small clubs, they can only eat some leftovers that leak from their teeth.

This time, ITV is bidding for the broadcast rights of the Premier League, and it is still ready to go to the upper route. It turned out that ITV decided to negotiate the broadcast fee directly with the top 5 and the other 5 clubs separately, and as for the remaining 12 small clubs, they could only wait and see. It's so desperate that ITV has to compromise 75% of the league's broadcast fees to the top five and five other clubs, with the remaining 12 clubs sharing the remaining 25%.

Damn, ITV's approach is definitely helping Sky TV to the death. Even when Peter Chernin learned about ITV's plan, he thought that the other party's executives were commercial spies sent by Sky TV.

As the saying goes, we do not suffer from poverty but suffer from insecurity, and we do not suffer from widowhood but suffer from inequality. Sure enough, in the face of ITV's death, small and medium-sized clubs have raised the banner of opposition.

Taking advantage of this opportunity, Sky TV came up with its own broadcast fee distribution plan, which captured the "hearts" of all small and medium-sized clubs at once. With full respect for the wishes of the Premier League, the Premier League's annual broadcast fee will be allocated based on league results, and the better your results, the better the broadcast fee. And, because stars are more appealing to viewers, Sky TV will focus on giants like Manchester United, Liverpool, Arsenal and so on.

It has to be said that the broadcast fee distribution plan released by Peter Chernin is very attractive, not only taking care of the interests of all small and medium-sized clubs, but also focusing on the interests of the giants.

However, compared to ITV's distribution plan, those giants obviously feel that Sky's plan is too pediatric. So, when bidding for voting, the giants will also vote for ITV instead of Sky.

Before voting, Peter Chernin, the Hollywood tycoon, deliberately deigned to meet with Premier League CEO Parry for a final lobbying.

In the face of Parry, Peter Chenin, as a world-renowned Hollywood giant, and the slightest arrogance, gave Parry enough.

"Mr. President, I'm sure you know the purpose of my visit, right?" said Peter Chernin, holding the coffee on the table, to Parry in a bland.

As the CEO of the Premier League, Parry naturally knows that the new Sky TV chairman is looking for his own purpose, and it is certainly not for coffee anyway. So, Parry smiled and said: "I know that you Sky want to bid for the rights to broadcast the Premier League, but what I mean is that whoever can win more support, I will support whomever I want. ”

"Of course, but I would like to explain to you the benefits of our broadcast fee allocation for the Premier League. "Peter Chernin naturally will not do commercial bribery, and even if he wants to do such a thing, it will not be a big man of his level who will come forward.

"As we all know, whether a league can attract spectators is mainly based on the stars and the intensity of the game. Broadcast fees are one of the main sources of income for football clubs, and for the big clubs, they have strong financial backing behind them, so they will bring in stars no matter what. But for small and medium-sized clubs, if there is no income from broadcasting fees, they will definitely reduce their investment in the club, which will lead to the loss of talent, the decline in performance and other bad consequences. For a long time, due to the continued addiction of small and medium-sized clubs, the visibility of the entire league will decline sharply, after all, the league is not played by a few giants. ”

"ITV's broadcast fee plan is undoubtedly a killer, although it can make the giants stronger, but in the end it will destroy the future of the entire league!"

"Relatively speaking, our Sky TV plan is much more balanced, which not only ensures the interests of the giants, but also benefits small and medium-sized clubs!"

……

Peter Chenin's words were well-founded, and Parry was really impressed, and the more he recalled, the more he felt that Peter Chenin's words were reasonable. Even after following the story of Peter Chenin, Parry almost broke out in a cold sweat, and he had to admit that ITV's broadcast fee allocation plan was indeed a bit too extreme.

Parry, whose palms were full of sweat, took a sip of coffee on the table, which was considered to stabilize his mood temporarily, and then said: "But ITV's plan will make the top 5 in the league and some big clubs more popular, so ......"

"At least I know Manchester United won't accept this kind of plan, and do you really think it will foster a healthy league environment?" Peter Chernin said with a smile, "Our goal on Sky TV and the Premier League is the same, which is to make the Premier League the number one league in world football. So, only if all the clubs have the money to buy players and stars, will the league attract more people!

After a deep sigh, Parry put down the cup in his hand, smiled and said, "Maybe you're right! If ITV doesn't change the plan, I will be on the side that is more suitable for the future of the Premier League." ”

Hearing Parry's words, Peter Chernin nodded and said with a smile: "The broadcast fee we have charged is absolutely satisfactory to the Premier League and all the clubs. ”

"I hope so!"

Having basically gotten the Premier League CEO done, Peter Chernin knows that Sky TV has already succeeded for the most part, and he believes that Mr Parry is a man who understands and will take the initiative to help other small and medium-sized clubs.

The day before the voting for broadcast rights, Peter Chernin made one last effort to meet with a crucial figure......

The vital interests of the major clubs in the Premier League are at stake, and the right to broadcast the Premier League will be decided by the votes of the major clubs in the Premier League next season. At the Premier League corporate headquarters at Lancaster Gate, the Premier League clubs present at the meeting will vote on the proposals of ITV, BBC and Sky TV for the next five seasons of Premier League broadcasting rights.

No one knows exactly what the meeting will go by, but the new Manchester United president Peter Kenyon and Tottenham Hotspur chairman Alan Hugh have gone out to make a phone call.

In the end, the result of the vote - 15 votes to 5, Sky beat ITV - £195 million to win the rights to broadcast the Premier League for the next five seasons......