034: Problems with the car logo
In the entire sales list, among the domestic cars, the biggest winner is not the Great Wall or Geely, which leads the sales list, nor Chery and BYD, which have caught up later, but Changan Automobile, which has been working silently.
Judging from the name, Changan Automobile is one of the most cheating brands.
After all, the word 'Chang'an', for the vast majority of Chinese people, the first thing that comes to mind is Xian'an City. But this brand has nothing to do with Xian'an City, but a real mountain city brand.
And the origin of this brand has nothing to do with the half-length pants in Xian'an City, but the real brand of Huishi.
However, from the current share of the automobile market, Changan Automobile has been moving forward silently and steadily, in the extremely cruel low-end models, has already fought a bloody road, its name has at least four more models, single product monthly sales of more than 15,000 units.
In the rise of domestic car brands, several other car companies have gained a lot of fame, but from the profit income, Changan Automobile has silently puffed up its pockets and harvested the most tangible things.
Under this series of shocks, Seven Seas United Company's production capacity has declined sharply, and the entire plant is almost in a state of semi-shutdown.
Director Wang's last trip to Huishi was finally overturned by Secretary Qian's repeated prevarication.
And the humiliation of the word 'roll' that he suffered can only continue to bear.
Now with the mountain-like weight of Seven Seas United Company weighing on him, he has suffered for more than a month.
Secretary Qian asked Deputy Mayor Lei to investigate the reason for the relocation of the Universe Company, and he also found out probly.
When he learned that it was originally just a market share battle between several companies, but because one party had a government background, the other party had to choose to retreat, Secretary Qian sighed.
In the face of interests, black and white seem to be less important anymore.
In addition, knowing that the automobile industry, which supports half of the sky, has begun to decline in recent days in the inexplicable entanglement between the Universe Company and them, Secretary Qian actually felt a sense of happiness in his heart.
The kind of happiness that picked up a big bargain.
However, Secretary Qian didn't comment on this, if he was Director Wang, I am afraid that the original choice would be the same.
Now that he knows the general details of the Universe Company, Secretary Qian asked Vice Mayor Lei to focus more on the development of the Universe Company in the future.
At this time, the idea of revitalizing Yang Province for the automobile industry in his heart has begun to emerge.
Vice Mayor Lei quickly understood what Secretary Qian meant, and he remembered Secretary Qian's verbal promise to remember his great achievements.
In addition, the term of this year's personnel will be changed in less than two years.
At that time, Secretary Qian will inevitably be promoted to the province, and at that time, the mayor's position temporarily represented by Secretary Qian will inevitably be vacant.
Although there is a high possibility that he will succeed, at least one other deputy mayor is his strong opponent at present.
Moreover, two years is too long, and there is a high possibility that other conditions will occur along the way.
And now that Secretary Qian is showing him the way, he naturally has to firmly grasp it.
After more than two months, the proportion of equity in the second electric plant has been known to many people in the industry.
Seeing that BYD, Great Wall Motor, and Geely Automobile have all taken a share of this huge market, several powerful car companies and some investment groups have begun to frequently contact with the Universe Company.
Among them, there is the most powerful automobile group in China, FAW, and other state-owned enterprises such as Chery and Changan have sent business negotiators to contact the universe company.
Lifan's 'wonderful brother' was also instructed by Lao Yin to come into contact with Zhao Tian in Huishi.
Zhao Tian replied to him, "There will definitely be a chance to cooperate in the future."
But those state-controlled car companies, Zhao Tian didn't even ask them.
For the kind of glamorous and cheap enterprises that only make money but don't talk about other things, he has never bothered to take a look.
When everything is done, there is less than a month left before the new model of the Cosmos Company goes into production.
But new problems arise.
At the beginning, the 'past-modern-future' model was only registered and registered with the relevant departments of Haishi, and after coming to Huishi, almost all of them were not registered except for the registration of the name of the head office.
Even in new models, each technology has not been registered and protected for patent registration.
Although Lao Chang had experience in dealing with various affairs, he mostly knew nothing about the company's internal production.
This is still under the prompting of Wei Jianping, the production director, how to open the mold of the new model's car logo, and he suddenly realized this problem.
That's a big question.
Technology patents, needless to say, are at the heart of every enterprise.
The car logo, although not so important, is definitely more acceptable to consumers than those with a-like shape.
Previously, the logo was based on the ZT company name with the letters 'ZT'.
But now that ZT no longer exists, this logo can no longer be used.
It was necessary to redesign the new logo for registration.
Lao Chang reacted this question to Zhao Tian, after all, it was the future image of the company, and he couldn't make his own decisions, so he had to let Zhao Tian make a decision.
For the car logo, Zhao Tian has never paid much attention to it.
After Chang threw this question to him, he ran out of ideas for a while.
In his impression, although the car logo can represent a part of the temperament of the car itself, etc., it only occupies a small part.
However, judging from the mainstream car logos in the current automobile market, the more simple and easy-to-remember car logos, it seems that they perform well in both sales and other aspects.
But this is all his own subjective impression, unfounded speculation. If you want to understand it more deeply, it seems that you need to do some market research.
But now there is less than a month before the new car is launched, and it takes a certain period to carry out market research, not to mention that Wei Jianping has been urging how to open the mold, which makes the time tense all of a sudden.
Zhao Tian originally planned to hand over this matter to Li Minghao, but after thinking about it, he was not as good as his own half-baked level in the automobile business, so he gave up.
The point is that 'ZT' can't be used now, and it doesn't seem appropriate to write the word 'universe' on the front of the car.
Faced with the sudden problem, Zhao Tian was a little helpless.