Chapter 206: "The Lion" MGM's "The Lion King"
After successively replenishing the two major independent film giants of New Line Pictures and Mira Max, MGM can be said to have made earth-shattering moves in the United States, and everyone felt that this time the "lion" should settle down and rest.
However, in the world of Hollywood's "rich and handsome", how can those "poor sling" peers and the media understand?
As Hollywood's "rich and handsome" -- the real god trench, if he doesn't make a few eye-catching big news every day, how can he be worthy of the "lion" MGM waving checks and wandering around?
So, as the director of MGM Pictures, Shirley Lansing jumped out again very restlessly and dropped a big bomb on Hollywood, which had just calmed down.
"In order to celebrate the 70th anniversary of the great MGM Pictures three years later, the company decided to produce a special commemorative film, The Lion King, to commemorate the 70th birthday of the great 'lion' MGM. In an interview, Shirley Lansing told reporters solemnly: "At present, the whole film is in intense and orderly preparation, and we are ready to spend four years polishing this great commemorative film." ”
When Shirley Lansing, who has always been very tight-lipped, suddenly broke such a big news, all the reporters were stunned, but then they all smashed all kinds of problems like crazy.
"Ms. Lansing, how much is Disney's investment in this film?"
"Who is the star of The Lion King?
"Why does it take so long to make a commemorative film?"
……
Looking at the reporter who pounced like a mad dog, Shirley Lansing felt a little happy in her heart, knowing that her goal had been achieved perfectly.
So, Shirley Lansing waved her hand to signal everyone to be quiet, and then said in a "strong woman style": "Okay, everyone, be quiet, I will only answer the three questions I just heard. First of all, MGM's investment in "The Lion King" is more than 50 million, and it will be increased according to the specific situation. Second, the star of "The Lion King" is our MGM logo - the lion, because this is an animated musical film. Finally, "The Lion King" is MGM's 70th anniversary film, and this kind of epic masterpiece is not a long time even if it takes ten years to polish, let alone four years. ”
After finishing speaking, Shirley Lansing left in a hurry under the cover of the staff, leaving only a group of reporters to digest the exciting news.
Subsequently, the news that MGM would invest $50 million and spend four years to create the epic animated masterpiece "The Lion King" quickly spread across the United States with the help of these reporters.
"After four years of sharpening a sword, the lion wants to create his own "The Lion King". - Los Angeles Times
"Raid the animated film market, watch MGM and Disney change battlefields again, and compete again. - The Hollywood Reporter
"'The Lion King' Creates ING, MGM Tests the Waters of the Animated Film Market?" - Wall Street Journal
"Tianchen Fund punched hard, MGM hit hard, looking forward to "The Lion King". —Chicago Tribune
……
Major newspapers across the United States have reported on this matter with all kinds of gimmicks, and some tabloid reporters have even made up nonsense in order to sell them.
However, you sometimes have to admire the awesomeness of these tabloid "paparazzi" reporters, in just one day, they actually dug up the film "The Lion King", which has not yet completed preparations, without even a bit of "fig leaf".
What "The Lion King" is an animal version of Shakespeare's classic "Hamlet", what MGM recruited hundreds of animation hand-drawn artists for "The Lion King", and what MGM's Blue Sky Studio will inject the concept of 3D animation into "The Lion King......
The gossip was dug up one by one by dedicated entertainment reporters, and then it became a piece of exciting news with a little adaptation.
Although some of the news reports are very nonsense, and they are about to release MGM's satellites into the galaxy, in general, most of the news dug up by the entertainment reporters is true - because many of them are deliberately released from MGM internally.
As for why?
I don't know, anyway, I only know what the big boss told me -- to release as much news as possible to newspaper and television reporters.
Yes, this is indeed a trick made by Su Chenyu again, and it is this public opinion propaganda war about "The Lion King" that MGM has launched.
As for why? Quite simply, it is to dig a "hole" for Disney.
If the small trap set by the Weinstein brothers for Disney in the negotiations is also called a "pit", then compared with Su Chenyu's this, it is a small depression.
Yes, Su Chenyu, a shameless person, shamelessly forcibly "created" "The Lion King" under MGM. Moreover, he also asked MGM to make a big deal of publicity, in order to stop Disney from relying on the lion theme again - but Disney has already set up a plan for an animated film about lions.
Su Chenyu's move to snatch Disney's "The Lion King" is indeed a bit dirty, you must know that the animated film "The Lion King" is definitely a milestone in Disney's history.
Suffice it to say, the success of The Lion King marks the great ZTE of Disney's 2D hand-drawn films, once again moving towards glory.
It can even be said that "The Lion King" can be regarded as Disney's last success and masterpiece in 2D hand-drawn movies, and Disney has never had such a god film since then. Moreover, with the development and growth of 3D animated films, 2D hand-drawn animated films have basically come to an end, and "The Lion King" is the last sound of the 2D hand-drawn movie era.
The key is that the "pit" dug by Su Chenyu for Disney is still so justifiable, and there is no trace of PS.
Let me ask you, does the "lion" MGM shoot "The Lion King" very well with his own style? Anyway, it is much more reasonable than Disney, whose "spokesperson" is a "talking mouse", to shoot "The Lion King".
I have to say that Su Chenyu's trick is really ruthless, and the "hole" he dug is too deep - it is completely the hope of Disney's 2D hand-drawn movies to reach the peak again.
You must know that the income of the animated film "The Lion King" is very high, with a cumulative total of more than 2 billion US dollars.
In other words, Disney wanted to spend 85 million to buy the film company Mira Max, and then lost more than $2 billion for it. The most painful thing is that digging into other people's corners has not succeeded, but has been dug by others one after another "god pits" of all sizes -- this is really a sad story.
Anyway, all the Disney executives who saw the news collectively "jumped", and their first reaction was "It's really a dog", and the second reaction was that this special MGM was going to come to the door to take revenge.
Michael Eisner, who was in a bad mood, sat in his office, looked at Frank Wells and Roy Disney, who were sitting across from him, and said in a low voice: "What do you two think? What is MGM going to do this time? Is the other party really going to enter the animated film market?"
"There is this possibility, since MGM was bought by that group of capital predators, his series of actions have become more and more aggressive. Somehow, Peter Chernin and Shirley Lansing could really take the opportunity to enter the hand-drawn animated film market. Frank Wells thought for a moment and said with some concern: "We Disney are MGM's first targets." ”
"MGM wants to enter the hand-drawn animation market? Are they Disney's rivals? Are they qualified to challenge Disney in the field of animated films?" Roy Disney said with a pouting and a proud expression.
Frank Wells sighed in his heart, do you think that Disney is still the unstoppable existence in the field of animated films? - you are Roy Disney, not Walt Disney.
But Frank Wells also knew that he must not say this to his face, otherwise the boat of friendship would capsize.
In fact, during this time, Frank Wells has been thinking about a problem, that is, a series of actions by MGM seem to be deliberately aimed at Disney, and the move is fatal. Especially after MGM announced that it was going to release the animated film "The Lion King", Frank Wells felt that this intention was even more obvious.
So, Frank Wells said with some heaviness: "Have you noticed that MGM seems to have been targeting us Disney, intentionally or unintentionally? From MGM's acquisition of New Line Pictures, to the Weinstein brothers in the negotiations, to the invasion of the hand-drawn animated film market." It seems like everything is coming at us at Disney, and I guess they're probably retaliating against us for meddling in the Mira Max takeover. ”
Michael Eisner was also a smart man, and after being reminded by Frank Wells, he suddenly came back to his senses. Not to mention, after reviewing these few things, I found that MGM really seems to be targeting Disney everywhere.
It seems that Disney was a little unwise to insert MGM to buy Mila Max at that time, and in the end, not only did not snatch Mila Max's fat, but also made such a strong enemy as MGM - I really didn't eat mutton, and I also caused a commotion.
"MGM is getting revenge on us for meddling in their acquisition of Mira Max?" Roy Disney asked, somewhat uncertain.
Frank Wells nodded, and then said, "It must be because of this, otherwise we don't have a grudge against MGM that would allow them to target us so much?"
Michael Eisner, who figured out this qiē, regained his true character as a "tyrant" and said with a fighting spirit: "What can we do if we are targeted everywhere? Who have we been afraid of at Disney? What if it is him MGM?"
Yes, shopping malls are like battlefields, who is afraid of who?
So, next, "Lion" and "Mickey Mouse" teamed up to dedicate a wonderful "tearing war" to everyone......