Chapter 918: A Clear Evaluation
Although no one has responded to the acquisition of Jaguar Land Rover, whether it is EMP or Qirui or Geely, but on the Internet, the attention and topic of this matter are still not diminished, and many netizens are discussing it here. Pen @ fun @ pavilion wWw. biqUgE。 info
Almost the vast majority of people are expressing their expectations for this event and their praise for EMP, Qirui and Jili, as if overnight, these three companies have become leaders in the Chinese automotive industry and become the pride of China.
It's a little exciting to think about the fact that a domestic car brand that was not too highly rated in the automotive industry will one day be able to acquire a world-renowned good car brand and become a Huaxia brand!
Even many people have begun to think of the scene after Jaguar and Land Rover were acquired by three car companies such as EMP, as if because of this acquisition, Huaxia's automobile industry can change qualitatively overnight and become a leader in the global automotive industry.
In their opinion, the acquisition of domestic brands such as EMP, Qirui and Jili is simply a stain and insult to the brand of Jaguar Land Rover, which invisibly makes the brand image of Jaguar and Land Rover plummet, as if there is no longer a forced style after having a Huaxia owner, so they are excited to shout on the Internet that if the acquisition is successful, then they will never buy these products.
Of course, such netizens are still a minority after all, and their words were quickly drowned out in a voice of expectation.
But unlike the almost one-sided support and expectation among netizens, other domestic automakers have a somewhat sneering attitude towards the news of the acquisition.
If those netizens will be inspired by the acquisition of EMP, Jili and Qirui, they will consider the problem more from that emotional emotion, but those car manufacturers, standing in the professional field, are not optimistic about this matter.
You know, don't look at the current Jaguar Land Rover has been losing money for several years in a row, and has been criticized, but whether it is Qirui, Jili or EMP, the gap with them can simply be described as 108,000 miles, whether it is in technology, word of mouth or history, so this rumored acquisition is in the eyes of these manufacturers, and it is absolutely a toad who wants to eat swan meat.
More importantly, because they are a member of this industry, they know very well how strong the technical barriers set by European and American car manufacturers are for domestic manufacturers, and the West's evaluation of China's automobile industry is also very low, plus they have an unusual dedication and value for historical inheritance, so it is absolutely a fantasy to let them sell luxury car brands with a long history to Chinese companies.
Zou Yong, chief economist of FAW, publicly commented in an interview with a media: "Jaguar and Land Rover are car brands with a high reputation in the world, and they are typical representatives of the development history of British automobiles. Jili and Qirui, although the development in China has been smooth, but there is no international popularity, compared with Jaguar Land Rover, it is simply not worth mentioning, not to mention the gap in market value, want to acquire Jaguar Land Rover, it is obviously completely beyond their ability to do things!"
In an interview with the media, the director of the market research department of Shanghai Automobile also expressed his views on this matter: "It is easy to jointly buy Jaguar Land Rover, but now a very prominent problem is that with the ability of EMP, Geely and Qirui, it is impossible to expand the European and American markets. Jaguar Land Rover made in China is not only unable to expand the European and American markets, but may even lose the European and American markets completely, and on the other hand, if these three car companies want to use their domestic advantages to expand the country, it can only be their own wishful thinking. It is true that Jaguar and Land Rover are world-renowned luxury car brands, but in China, consumers recognize high-end cars, but more are Mercedes-Benz, BMW and Audio and other big brands, these two brands in the Chinese market itself is very embarrassing, if these three companies think that Jaguar Land Rover such European and American cars have a Chinese owner, can make the Chinese people accept these two brands, then it can only be said that their ideas are too naïve!"
The senior economic analyst of Dongfeng Automobile is also blunt about his negative attitude towards this matter: " Worldwide, the performance of Jaguar and Land Rover is declining continuously, and has gradually become a marginal brand among luxury car brands, even under the umbrella of Volta, with annual losses of hundreds of millions of dollars, so that large companies like Volta can not bear it, so there will be a message to be sold, and for EMP and other three companies, the acquisition is simple, but it is not so easy to feed, because the loss is calculated in dollars, such a huge financial hole, as if a whirlpool, a bad, these three companies not only do not get any benefits, even they themselves may be dragged down,Just like TCL's acquisition of Thomson's color TV business and Alcatel mobile phone business,And then Lenovo followed in its footsteps,I don't know how to acquire IBM's PC business,Both cases ended in fiasco,It can even be said that it is the same,It has already illustrated this problem,Maybe you are the industry boss in China,But when you go abroad, you find out,In fact, in the international market,It's just a 'stunned green'!"
Because of this, when there is a lot of applause on the Internet, but in the field of automobiles, other domestic manufacturers are expressing the voice of decline, as if it is a countercurrent, which is very conspicuous.
In their opinion, the actions of these car companies are entirely because of their jealousy of EMP, Qirui and Jili, they have no strength and no courage, but they can't see the good of others, which is really despicable and shameless.
For a time, on the Internet, in addition to praising and refueling EMP, there was also a one-sided verbal criticism of other domestic manufacturers, as if their various behaviors were the main culprits hindering the development of the domestic automobile industry.
Even some radical netizens have spontaneously launched a boycott of those domestic brand cars on the Internet, and the response was overwhelming for a while.
Because of the news that none of the parties responded to anything, the entire Internet was almost noisy, and the arguments were constantly unfolding, which was also a miracle.
And because of the impact of this news, EMP, which has attracted much attention at the Shanghai Auto Show, is now known as being in full swing, and their current limelight is not just about other luxury car brands, even if it is the entire Shanghai Auto Show, their topic is too eagerly discussed on the Internet, so that until the closing of the Shanghai Auto Show, there is still no repercussions on the Internet, and what people are talking about is still the news about the joint acquisition of Jaguar Land Rover by the three EMP companies.
However, the other party on this topic, that is, Volt's side, also did not make any response to the news that can almost be described as noisy by the outside world.
Of course, it is not that there are no unbelieving reporters who want to interview the relevant senior management of Volt on this issue, but Volt's attitude can be said to be somewhat intriguing, and the senior management of Volt Huaxia, in the face of the reporter's question, is to speculate that they do not know, and let the reporter interview the senior management of Volta's headquarters.
Volt's headquarters is far away in the United States, and it is impossible for reporters to travel thousands of miles to the United States to conduct interviews, so in the end they can only leave in a huff.
You know, if Volt doesn't want to sell Jaguar Land Rover to these three alliances, he will directly refuse, but Volt Huaxia neither denies nor admits it, and can only say that now Volt inside, either there is no answer, or people don't care about these things at all, but no matter what the final result is, their current performance will not be faulted.
After the Huhai Auto Show, Bai Ningyuan did not rush back to the capital immediately, but went straight to the EMP headquarters in Langya with Sun Ying.
These days, about the news that EMP is going to join forces with two other car companies to launch an acquisition of Jaguar Land Rover, it has long been rumored that there are noses and eyes outside, and Sun Ying and they are not stupid, so naturally they will not hear it, not to mention that these days, he has been asked this question by reporters countless times, but these days, Bai Ningyuan has always been a little elusive, and he is busy with the auto show, so he has never gotten any answers, so he can't say much, so he can only remain silent on this matter.
After getting on the plane, looking at Bai Ningyuan beside him with a casual look, Sun Ying stopped talking several times.
"In other words, about the acquisition of Jaguar Land Rover, is it true!" After hesitating for a long time, Sun Ying finally couldn't help but ask Bai Ningyuan beside him.
Hearing Sun Ying's words, Bai Ningyuan raised his head to look at him, and then nodded lightly.
In addition to Yin Tongyue and Li Shufu, Sun Ying became the third person to know the news exactly, but his face at this time did not show any joy, but with a little worry that could not be concealed.
"Isn't this too hasty?" After hesitating for a moment, Sun Yingcai said to Bai Ningyuan in a somewhat tentative tone.
Hearing this, Bai Ningyuan's eyes narrowed slightly, with a cold look that flashed away......
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