In later generations, when people mentioned the NBA, and even basketball, the first thing that came to mind was definitely "Joe's helper" - it would not be anyone else.

Even stars such as Kobe, James, and Durant who are very popular are just descendants of the "Joe Gang Leader", and they may have been chasing the footsteps of the "Gang Leader" all their lives.

No way, the light of the two "Bull dynasties" is too dazzling, coupled with the strong support of Nike and the league in publicity, "Joe Gang" has almost become the "savior" of the NBA and the "spokesperson" of basketball - of course, the strength of the "God of Basketball" is worthy of its name.

However, Jordan is still far from reaching the peak status of later generations, and he is still fighting for his first championship.

Although the "Joe Gang Leader" has not yet become a "god", his "Flying Jordan" series of sneakers has become the darling of the market and fans first. From the 1st generation of Jordan in 1985 to the current 6th generation of Jordan, the "Flying Jordan" series of sneakers has created one sales myth after another.

Yes, what Su Chenyu wants to plan for "Joe Gang Leader" is Airjordan, a sub-brand of Nike.

Su Chenyu never thought that he was a good person, let alone a person who would give away the benefits that he put on his lips to outsiders. In Su Dajun's opinion, the brand "Qiao Gang Leader" and AJ are the meat on his lips, but this piece of meat is now being held by Nike, an alien wolf.

It's okay, there has never been only Su Dajun who eats and asks for other people's things, but now it's good, someone dares to eat and take their own things - this guy has shamelessly classified AJ as his own thing.

Therefore, since the purchase of the Bulls, Su Chenyu has been paying close attention to this matter, and this guy is ready to snatch AJ's big fat from Nike's mouth.

It turned out that he still wanted to drag it and boil the frog in warm water to take AJ's. But as the first crown of the bull approached, Su Chenyu knew that if he didn't make a move, then he would probably never be able to get the fat.

Therefore, Su Chenyu decided to get AJ in advance before the arrival of the Bulls' first championship. However, it is definitely difficult to get Nike to obediently serve AJ, you must know that AJ, the "golden rooster" that lays golden eggs, Nike will not let go lightly.

Fortunately, Su Dajun has long thought of a way to force Nike to comply, as long as Nike hurts all of a sudden, then Nike has nothing that cannot be given up.

However, there are two crucial people to work with - "Joe's Gang Leader" and David Falck.

Next, Su Dajun is going to play a big drama for Nike - fancy hanging......

Everyone is naturally familiar with the name of "Joe's Gang Master", but there may not be many people who know about David Falck. However, this guy is not simple, this guy was once known as one of the two "Davids" behind the NBA who is on par with Stern.

David Falck, as a mere agent, is on a par with Stern, the NBA's "emperor behind the scenes", which shows how powerful he is.

No way, who told this guy to hold the brokerage contracts of "Joe's Gang Leader" Jordan, "Gorilla" Ewing, James Worthy and others. Even later, Falck's banner added fierce generals - "Big Shark" O'Neill, "Iron Tough Guy" Mourning and others, thus creating his status as one of the "two Davids".

Anyone who knows this guy knows that he is definitely a master of lying, and he is either deceiving people or on the way to deceive people all his life.

Countless teams have been fooled by him to sign painful garbage contracts, which can be called "fighters in garbage contracts". But although this guy's character is not good, he is definitely a good hand at promoting and marketing his own players.

Therefore, just before the start of the final game of the Eastern Conference Finals, David Falck, on behalf of the "Joe Gang", officially asked Nike to significantly increase the endorsement fee and increase the dividend ratio in the AJ brand.

If the above two conditions are not responded, Jordan will unilaterally terminate the cooperation with Nike early.

After getting the official notice from David Falck, many Nike executives thought that Falke and Jordan were crazy. You must know that if the "Qiao Gang Leader" unilaterally terminates the cooperation with Nike in advance, it will have to pay a huge amount of liquidated damages.

However, after several contacts and negotiations, Nike's senior executives felt that Falke, a "money-greedy villain", didn't seem to care about the liquidated damages at all this time.

This information made Nike instantly realize that Nike thought that its old rivals Adidas, Reebok, and Converse had already done Jordan's ideological work and were ready to poach "Joe's gang".

So, Nike, who was still an old god, was really anxious, you must know that Nike can grow from a little brother who was suppressed by Converse to a giant in the industry now, and "Joe's Gang Leader" is absolutely great.

"Joe's Gang Leader" and his AJ are definitely Nike's "golden eggs" golden rooster, who would have thought that someone would actually kill the "golden rooster".

Nike, which has grown into an industry giant, decided to show its status as the industry hegemon, so it thought about beating these restless "bad elements" well.

Who knows......

At this time, the Wall Street Journal took the lead in breaking the bombshell that Jordan would no longer endorse Nike products, and suddenly, the entire sporting goods industry completely exploded. Investors who know Nike know how important Jordan is to Nike, but now the two parties are actually "breaking up".

Subsequently, the capital market reacted to the matter, and Nike's stock price plummeted, and investors frantically sold their Nike shares. There is no doubt that investors have no confidence in Nike, which has lost Jordan, and Wall Street's capital giants have taken a side-by-side stance of watching the fire - they have decided to sell their favors.

Even Nike's several pallet actions in response to the stock price crash have ended in failure, and countless orders have flocked to the market, and the stock price decline has not stopped at all.

The most helpless thing for Nike is that the chairman of the company visited Wall Street investment banks and super managers several times, but in the end they all returned in vain.

Phil Knight, the founder and chairman of Nike, knows it's the most dangerous time for Nike. Now is definitely not the time to show his strength and status as an industry giant, and he must do everything possible to solve the root cause of this incident - to appease Jordan and his greedy agent.

Unfortunately, however, the "Joe Gang" refused Nike's visit on the grounds that the finals were just around the corner, and even Phil Knight himself was of little use - Jordan said he really didn't have time to meet.

As for David Falck, he would have liked to meet with Phil Knight for a talk, but he had no sincerity in negotiating.

Although Phil Knight was very unhappy with the arrogant guy in front of him, he was the first to speak: "David, Michael's contract with us is definitely the thickest contract in the league, and I believe that no company will offer more favorable terms for Michael." Adidas can't, Converse can't, Reebok can't, it's just Nike. ”

"Yes, Mr. Knight?" said David Falck, stirring the coffee in front of him, and said lazily, "That doesn't seem to be much more to talk about." ”

Looking at David Falck's appearance, Phil Knight wanted to beat him up, but he endured it, so he continued: "David, if there are any different opinions, we can discuss, as long as Michael agrees to sign another long-term contract with the company, all the conditions will be raised, what do you think?"

After listening to Phil Knight's words, David Falck nodded, and then took out a prepared contract from the bag next to him and handed it to Phil Knight. After taking the contract, Phil Knight took a cursory look at it, and he felt the blood surging in his head, and a kind of detached anger began to spread from his chest to his whole body.

Slamming the contract on the table, Phil Knight ignored the strange looks of the people around him, and said in a cold tone: "Mr. Falck, don't deceive people too much, if this is the case, Michael's contract will not rise at all, and it will still be executed as it was originally implemented." I don't believe anyone would issue such a large amount of liquidated damages, and you and Michael are waiting for our company to have a summons. ”

"Then we'll see. David Falck looked at Phil Knight without fear.

Shortly after the breakdown of negotiations with David Falck, Nike's stock price was cut in half again, but the downward trend still seems to be on the wane.

Even, several banks that had previously cooperated with Nike have urged Nike to repay its loans and debts in advance, otherwise they will take special measures against Nike.

What's worse is that not long after the drama of "Joe's gang" and Nike "breaking up" broke out, several leading stars endorsed by Nike seem to have a tendency to tear up their contracts and "jump ship".

For a time, Nike fell into a crisis surging from all directions, and it seemed that this newly formed super giant ship was about to follow in the footsteps of the "Titanic".

At this time, all kinds of coincidental things came together, and if Phil Knight didn't know that someone was deliberately targeting Nike behind the scenes, then he, the "old fox" in the business world, would be a fool for so many years.

However, Phil Knight, who has been through countless business battles, is not afraid at all, he does not believe that the goal behind the scenes is to bring down Nike—he must have wanted something—so he decides to wait and see what happens.

However, what happened next made him a little panicked, first of all, there began to be a lot of backlash on the part of dealers, and a large part of the market was pulled out. Subsequently, the company's capital chain was broken, and at this moment, Nike and Phil Knight were not good.

Moreover, Nike's stock price seems to be like taking a laxative, no matter what kind of good news the company sends out to stabilize the stock price, it is useless at all, and the stock price is still falling three times a day and a big drop in three days.

Phil Knight is really decadent this time, he knows that if he doesn't come forward to talk to the person behind the scenes, the other party is likely to change his goal to kill Nike, and he will also bury the Nike he created and grew with his own hands.

All of them returned to square one, and Phil Knight could only propose the idea of meeting the people behind him to the detonator of the whole thing, David Falck.

David Falck was not pretentious and concealed, and agreed directly. Everyone has been dealing with each other for so many years, and they are all old Chinese medicine doctors, and they all know the Tao in this - he does not deny or pretend to be stupid.

So, shortly after the Bulls swept the Pistons 4-0 to advance to the Finals, Phil Knight got the news from David Falck that the big boss behind the scenes invited him to watch the first Finals game between the Bulls and the Lakers.

Finally, before the first Finals began, Phil Knight met the culprit who had been struggling him all these days......

ps: I just want to ask, what do you want to make trouble with the five giants of England, Spain, Italy, Germany, and France in the European Cup?