Just as the bigwigs of Nokia and Motorola considered, Guanghui mobile phone is not a mobile phone manufacturer this time, but a computer manufacturer.

According to a recent research report published by market research firm IDC, global notebook shipments are expected to exceed 100 million units in 2007, an increase of 33% over 2006.

Desktop computer shipments are expected to exceed 150 million units, an increase of 4 percent over 2006.

Among them, HP laptops continue to rank first in the global laptop market. Acer is in second place, followed by a woman who is Dale in third place.

Of course, this ranking is not the case if desktops are included.

The notebook market is growing so fast, as the world's largest motherboard manufacturer, the world's third largest graphics card manufacturer, and one of the world's leading 3C solution providers, ASUS Computer has also increased the pace of its efforts in the notebook market.

In 1997, ASUS officially launched its own laptop to the market, due to the fact that in the initial stage, this ASUS product was thick and heavy.

Tong Zixian, vice chairman of ASUS, recalled that many peers looked down on them and even laughed at them.

Since ASUS's initial goal in the notebook field was very simple, although the shipment of this solid design, development and production of this product was small, because of the high unit price, low investment in production equipment, limited material preparation, and no overstock, the result was a small profit in the first year.

Generally speaking, it is impossible for a company to make a profit in two or three years when it enters the notebook industry.

In 1998, the fledgling ASUS notebook set a leading world record - "ASUS notebooks operated smoothly for more than 700 days on Russia's Mir space station without any failures".

Under the influence of the pragmatic culture, ASUS has smoothly extended the profound skills and dedication to quality of motherboards to laptops.

In 2003, ASUS notebooks entered a period of rapid growth.

In addition to the world's top five notebook computer production, the successive launch of S1N, M2N, M3N, S200N and other products have won unanimous praise from the market, as light as 920 grams, only half the size of A4 copy paper S200N also set a record for the world's lightest Centrino notebook.

In order to hit the top three in the notebook market, and tasted the sweetness of lightweight notebooks on the S200N, ASUS began to focus on the research and development of netbooks in early 2007, in order to get more consumers' favor.

In fact, netbooks are low-spec but very small and lightweight laptops that can surf the Internet, send and receive emails, and instant messaging, and can stream and play music smoothly.

Netbooks emphasize portability and are mostly used for mobile Internet access on business trips, tours, and even public transportation.

In terms of configuration and performance, netbooks basically use Intel Atom processors, emphasizing low energy consumption and long battery life, and the performance is mainly to meet the needs of the basic network, while ordinary laptops have more powerful multimedia performance.

Without the Gpad of the Glorious Phone, the next two years will be the craziest years for netbooks.

Countless small workshops in Huaqiangbei in Shenzhen City have also relied on copycat netbooks to achieve a leap in assets.

However, with the evolution of the intelligent era, new portable products led by tablet computers have seriously squeezed the living space of netbooks, and ASUS, which was once one of the main promoters of netbooks, has also withdrawn from the netbook market in the back.

"Mr. Lin, this is an analysis report from the U.S. branch urgently, thinking that the newly released Gpad of Guanghui mobile phone will have a huge impact on our upcoming netbook, and our marketing department received it today, and immediately communicated with the development department and gave our opinions", although it was already more than nine o'clock in the evening, Chen Xu, director of the marketing department of ASUS, was still reporting the emergency to Mr. Lin, who was in charge of the company's netbook.

As a treasure island company, ASUS's international sense of smell is still very sensitive. As soon as the Gpad was released, market researchers at ASUS USA realized the impact of the tablet on their upcoming netbooks.

Netbooks were originally a concept first developed by ASUS earlier this year when they developed the EEE PC.

The original design concept was a simple notebook for the elderly.

Because it was found that if the laptop is not used for gaming, then the performance does not need to be so strong, so the corresponding hardware specifications do not need to be particularly well configured.

This consideration of reverse thinking made it possible to redefine the mainstream notebook products of the time.

As a result, netbooks have undergone some changes in both the size of the product and the design of the interior.

As we all know, the PC industry has generally spent these years under the joint rule of Microsoft and Intel.

Therefore, it is inevitable that ASUS also approached Microsoft to discuss cooperation at the beginning, hoping to adopt the operating system of Indos.

But Microsoft was not optimistic about this product at the beginning. In desperation, ASUS developed its own operating system based on Linux and installed it on the netbook.

In terms of CPU, Intel is not optimistic about netbooks, and ASUS has successively found VIA and AMD to cooperate, but later due to price problems, the cooperation was not negotiated, and finally returned to Intel to express sincerity, so that Intel's chips could be used.

It can be said that ASUS has made a big bet for this laptop.

Seeing that he was about to achieve the fruits of victory, he killed a glorious mobile phone halfway.

"GPAD seems to be positioned very differently from our netbooks, why do you think it's a threat?"

Lin always came from a technical background, and his market acumen is obviously not as strong as that of the professionals in the marketing department.

"Mr. Lin, we compared the parameters of the GPAD and our netbook, and basically we were in a position of complete defeat. It can be said that we have all the advantages of Gpad, but we do not necessarily have the advantages of Gpad. In this case, although the GPAD is positioned differently from ours, the threat is very large," Chen Xu said.

Historically, there has been an interesting deviation in the positioning of ASUS's netbooks.

Originally, this product was designed for the elderly, but the first to try it was some young high-spending people, who often already owned a laptop and saw the netbook as a novelty technology toy, or as a gift.

With the further spread of this group of people, as well as the cooperation with telecom operators, netbooks have become a prairie fire, and the United States, island countries, and other PC manufacturers have also been impatient and have followed up one after another, and the rest of the story is widely recognized.

"How can this be, our netbook is scheduled to be listed on October 10th, and the advertisements have already begun to be launched, but now there is a Gpad," Mr. Lin said depressedly.

"There's not much more to do. It's going to rain, and my mother is going to get married. I can only adjust the publicity strategy and try not to overlap with the Gpad," Chen Xu said.

"That's it, your marketing department has to report the dynamics of this matter at any time."

……

(End of chapter)