Looking at the past circle, Chen Li was quite satisfied with the impression company.

\t In the hospital that day, He Wan first said the direction of their planning case, although Chen Li heard that he did not grasp the key point, but it can be regarded as a quite professional idea, although Liu Tongjiang is stubborn, but he is also a professional, and the more critical impression advertising scale is not large, the company structure is clear, and it is a qualified partner to work with.

\t Chen Li looked at He Wan who was staring at the computer screen with a shocked look on his brows, but he couldn't hide his tiredness on his beautiful face, he smiled in his heart, thinking that the situation in front of him was also a twilight, probably not far from leaving only an empty shelf, He Wan and Liu Tongjiang were suspicious of him, but as long as He Wan used the list of Jinyuan International as a life-saving ladder at this time, it was an opportunity that he could seize in his hands.

\tHe Wan finished reading the manuscript that Chen Li had rushed out in the past two days, let out a sigh of relief, leaned back in the chair and pinched his somewhat sour eyes, his white neck did not have a trace of wrinkles, and his shoulderless shirt habitually unbuttoned the first button, Chen Li's gaze naturally slipped to the slender collarbone with a clear outline......

\tChen Li walked over to He Wan and sat down.

\tHe Wan looked at Chen Li in confusion and shock: "Your plan ...... plan"

\t "Sister He Wan wants to say that my plan idea is good, but it's not professional enough?" Chen Li knew what He Wan was thinking, and guessed how she would react, laughed, and said, "If my plan is more professional than Liu Tongjiang, then Sister He Wan will fire Liu Tongjiang and them all, and hire me alone." ”

\t"You're a great talent at CUHK, I don't dare to call you like a mule or a horse." He Wanyan smiled, but she couldn't help but be confused by Chen Li's calmness and calmness, and she couldn't see anything on his face, thinking to herself, how could it be such a plan, what kind of plan is this?

Although she had just taken over the company, she had already studied hard, but she never thought that advertising planning could do this!

At this time, there was a knock on the door outside, and the people in the planning department were ready, so they invited He Wan to come over for a meeting.

\tHe Wanliu frowned slightly, and wanted to say something to Chen Li, but she didn't say anything, so she only asked her assistant Xiao Jiang to print out the plan draft and send it directly to the conference room for discussion after a while.

\tThe conference room is next door to the planning department, a conference table, the four walls are document racks, densely packed with materials, the conference table is also full of things, I think I usually occupy the planning department to work, even if the meeting is mainly to the planning department.

Chen Li walked in with He Wan, and Liu Tongjiang was sitting at the conference table discussing his copy with four young people.

\t saw He Wan walk in, Liu Tongjiang stood up, but the four young people sat there smoking cigarettes with a big grin, looking through the copywriting in their hands, and one of them even snoring on the table, being pushed awake, looking up and seeing He Wan, he rubbed his swollen temples and muttered: "I was late for helping Lao Liu catch up with the plan yesterday, I went to wash my face and wake up my brain......" pushed away the chair and went out.

\tHe Wan was also helpless to just pretend that he didn't see it, but Chen Li looked at it but had another feeling, there was probably only Liu Tongjiang left in the planning department who really worked, and the others either got by, or they were already looking for other jobs in secret.

He Wan pulled two chairs for Chen Li to sit down with her.

Chen Li didn't mean to sit down next to He Wan, but walked to the opposite side of He Wan, pulled out a chair at the other end of the conference table and sat down, directly took the copy of Liu Tongjiang in the hands of the young man next to him, and said to He Wan: "Lao Liu's plan, I want to see what is exciting." ”

The planning department is the least particular place in the company, everyone sells creativity for a living, and it is inevitable that there will be some arrogance.

But no matter how particular he was, Chen immediately walked to the other end of the conference table and sat down, which also made Liu Tongjiang look at them and their eyes narrowed: What does this mean, this kid is really the number two person in the company?

\tIf you really want to pay attention to the order of the conference table, it should be Liu Tongjiang sitting opposite He Wan.

\tHe Wan was also surprised, but Chen Li had already buried his head in Liu Tongjiang's plan at this time, and seemed to be completely unaware of the strange reactions of others.

\tChen Li flipped through it very quickly, and quickly went through Liu Tongjiang's plan.

\tBased on the advertising design and delivery, Liu Tongjiang's draft is indeed a very good plan, the main idea is how to say it in general, everything is focused on reducing costs as much as possible, and it can be seen that a lot of effort has been made.

\tLiu Tongjiang is also worthy of being immersed in the advertising planning industry for more than ten years, it can be said that it is the business backbone of the impression company, at other times, maybe you can really take the order, but it is placed here in Jinyuan International, but there is no chance.

\t "Sister He Wan, you said that according to Lao Liu's plan, what is the probability of winning Jinyuan's list?" Chen Li casually threw a thick stack of manuscripts to the corner of the table, the corners of his mouth were slightly raised, and asked He Wan.

Liu Tongjiang's temperament was originally a little stubborn, but even if he had a good temper, it was impossible for him to be happy for Chen Li's tone at this time.

\t He Wan didn't expect Chen Li to speak so sharply all of a sudden, Liu Tongjiang is the backbone of the company's business, and she is conscientious, of course she won't say anything about Liu Tongjiang's heart, and she didn't know how to reply to Chen Li's words for a while.

\t"Old Liu, tell me yourself, can your plan win Jinyuan's list?" Chen Li directly turned the spearhead to Liu Tongjiang, no matter how surprised He Wan was, he had to expose all the edges he had hidden in the past, and he would stab Liu Tongjiang so that they couldn't stand it.

After seeing the crumbling status quo of the impression company, in addition to his own fierce medicine, he would not give He Wan any other hesitant choice.

Otherwise, his plan would not have been carried out.

Several young people in the planning department stared at Liu Tongjiang in surprise, they didn't figure out the situation for a while, and they all thought in their hearts, what is the relationship between this kid and Mr. He, he spoke so sharply, and the spearhead unceremoniously pointed at Liu Tongjiang, what do you want to do, do you want to drive Liu Tongjiang away?

Liu Tongjiang's old face turned red, He Wan pulled a hairy boy to play in the ring with him, he was already angry enough, he could endure it for the sake of the company, but what does this kid mean by this tone now?

\t"There may be something wrong with my plan, I would like to see what is so good about your plan, Xiao Chen." Liu Tongjiang had no way to retreat, and said in a cold voice-for-tat.

\t He Wan secretly complained, she had met Chen Li a few times, and seeing that Chen Li had a gentle temperament, where did she think that he would sit in the conference room, and she was about to throw the explosives bag over.

\tAt this time, He Wan's assistant brought in the printed manuscript, Chen Li beckoned, and directly asked the assistant to deliver the manuscript to him.

\t Chen Li pressed the manuscript under his hands, without the intention of letting Liu Tongjiang look at it, his clear eyes stared at Liu Tongjiang's face that would flip the table at any time, and said lightly: "Lao Liu, your plan, from a professional point of view, is better than mine, there is nothing to be picky about, but what I want to say is that Lao Liu, your plan is in front of the boss of Jinyuan, and the possibility of taking the order is zero." Lao Liu, can you figure out where your plan is lacking?"

\t Liu Tongjiang is panting, he has been working hard in this industry for more than ten years, in the impression company to lead the planning department, which time the planning case is not done beautifully, sitting here today is going to be taught a lesson by this hairy boy as a grandson!

"Although it is the first day I have walked into Sister He's company today, I can also see that the company is very difficult now, and so many employees have to support their families. Lao Liu is the soul of the planning department and the absolute backbone of the company, and the salary that Sister He Wan will give you will not be low, but Lao Liu, the short-sleeved shirt you wear, the corners of the clothes are brushed, unlike the other employees of the planning department who are dressed with bells and whistles, presumably there are difficulties at home that I don't know," Chen Li didn't seem to see that Liu Tongjiang was already on the verge of an imminent attack, and said calmly, " The list of Jinyuan is related to the life and death of the company, and it is also related to whether Lao Liu's family can cross this hurdle, which also means that the planning case taken out by the company must win the list of Jinyuan International, and there must be no mistakes. Lao Liu, you won't mistakenly think that I deliberately targeted you, right?"

\t"......" Liu Tongjiang wanted to roll his eyes to this grandson, and said stiffly, "I do my best to plan, and I don't dare to slack off, but if I really want to say that there is hope, it is not for me to decide." What do you think of the shortcomings of my plan, please advise. ”

\tHe Wan was also secretly shocked, she was afraid that Liu Tongjiang would attack on the spot and make the scene out of control, but she didn't expect Liu Tongjiang's bullish temper to hold Chen Li down temporarily, and she even forgot to chase Chen Li's plan.

\t And Chen Li said that Liu Tongjiang might have encountered something at home, He Wan noticed that the short-sleeved shirt Liu Tongjiang was wearing looked neatly ironed, but it was indeed worn edging, and she was also surprised by Chen Li's observation, she had just taken over the company, and she was anxious, not to mention other employees, even if Liu Tongjiang's family was in trouble, she didn't have the energy to care.

\tHe Wan suddenly realized at this time how derelict she was, could she really have no way to hold the company up.

\t"Then I'll talk about it casually, if there's anything wrong, Lao Liu, don't take it to heart." Chen Li smiled.

\t "Hmph!" Liu Tongjiang couldn't say anything other than snorting through his nose, he wanted to see what the hairy boy in front of him could say.

"Lao Liu, the most important thing to do planning is to understand what the customer's needs are. I think everyone here has experienced this sentence, but the most failed part of Lao Liu's plan is that he just didn't understand what Jinyuan International's needs were. Chen Li said.

\t"Tell me, what is the most urgent need of Jinyuan International at the moment?" Chen Li suddenly threw the question to the guy who was sleeping on the conference table just now.

The guy was stunned for a moment, and then subconsciously said: "The most urgent need of Jinyuan International is to sell the house in Ginkgo Garden, what else is there besides this?"

"Look, Lao Liu, the people in the planning department, there are still people who are more sober than you," Chen Li stood up at this time, picked up Liu Tongjiang's plan and threw it in the middle of the conference table, knocked on the table and said, "Lao Liu's plan, every corner is full of help Jinyuan International save advertising and marketing costs, but you must know that the most urgent need of Jinyuan International is not to save hundreds of thousands of advertising costs, but to sell the house in Ginkgo Garden and recover the ......house payment."

\t"......" Liu Tongjiang thought of defending himself, but how could Chen Li give him a chance to speak?

Chen Li took advantage of the victory and pursued: "Lao Liu, you may be able to argue that saving advertising costs is a requirement of customers, but as an advertiser, you should know in your heart that sometimes customers themselves may not be able to know what their real needs are, and their understanding of the market is far from being deep enough." This requires us to help customers to study the market more deeply, capture and grasp the needs of customers more accurately, and sometimes even need us to convince customers to understand what they really need. I'm very polite to say that if the planning department can't accurately capture the needs and real intentions of customers, I think the brand of the planning department can be dismantled, and the employees can be fired, and Sister He Wan only needs to hire me alone!"

Liu Tongjiang's old face turned red, but at this time he couldn't refute a word, as if at this moment he had completely become an unqualified advertising person in front of Chen Li.

Although He Wan was shocked by Chen Li's sudden outburst of sharpness, she had to admit that every word he said hit her heart, she thought that Liu Tongjiang was the backbone of the advertising industry, and suddenly found that the edge that bloomed on Chen Li's body completely covered up Liu Tongjiang's light.

\tYes, if you can't understand what Jinyuan International really needs, when formulating a plan, you just save money for them, even if the plan is free, and you can't help Jinyuan International sell the house in the end, what's the use?

"As long as we can convince Jinyuan International that our plan can help them sell their house, then the cost will not be a problem." I will next say that the second major disadvantage of Lao Liu's plan is that the price is too low. 300,000 yuan? Taking this plan is simply humiliating Jinyuan International. Lao Liu, do you know why I didn't let you see my plan? Because my plan is not to help Jinyuan advertise, but to help Jinyuan sell the house, and my price for Jinyuan is 5% of the total house price, and the final price we offer for Jinyuan should be more than 5 million!"