Jobs stood on the stage very casually, as if there was an invisible aura enveloping him, he was like a master, this control was far stronger than Memphis, and no one even dared to question him. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Hello Harvard students. ”

There is not the slightest hint of politeness or flattery, and it does not change from person to person or occasion.

Liu Chen secretly observed him, thinking that Jobs was very thin now, and he didn't know if he was sick, thinking about the confrontation that would come soon, he was a little uneasy in his heart, and at the same time he was very excited.

"I got to half an hour and missed a part, and as far as I heard, Professor Memphis knew Huaxia very well, was very knowledgeable, and he had studied the company in detail. ”

At this point, there was an abrupt pause.

"Professor Memphis, I wonder if I can ask a question. ”

Although the words are polite, the tone is not polite, this is Jobs's style.

Memphis is quite a scholar, to be honest, he and Jobs are also meeting for the first time, and they have no personal relationship, and he doesn't know why Jobs would be a guest at his lecture. ”

"Harvard business cases have always been shrouded in a halo in China, and are sought after by some entrepreneurs in China, I don't know what kind of criteria you use to select business cases? ”

Jobs's eyes were bright and shining.

Liu Chen pondered why he asked.

"Objectively speaking, Harvard Business School is at the top of the world's university business schools, gathering a group of research-oriented experts focusing on business, and cultivating and delivering a large number of outstanding management talents for American companies," Memphis said. The School's business case studies, which focus on industry-leading companies and apply them to global business administration, have a huge impact on future business leaders and should not be underestimated. ”

Let's start with a cliché, which is probably the nature of every scholar that cannot be changed, and Jobs obviously doesn't like to listen to clichés, and his brows are slightly furrowed.

"I noticed that Huaxia paid special attention to Harvard's business case, in fact, in other countries, including Europe, and in the process of choosing a business case, I was not disturbed by the outside world, and I never thought about whether it had a halo or not, and what the overseas market looked like, which was not my focus. The most important criterion for choosing this company over another company as a business case is to judge whether the students can learn from this case what important innovations the company has made in their industry, and whether they can apply them to the practical skills in the future. ”

"Professor Memphis didn't seem to answer my question. Jobs was clearly unhappy with the way the guy answered.

Memphis didn't expect Jobs to come up as a guest and attack him, learned the lesson just now, and really didn't dare to be caught by someone, so he kept avoiding the important and light, but he didn't want Jobs to refuse to let it go.

"Well, in fact, the main reason why I chose to study Huaxia's Yinba Company was Mr. Jobs. ”

"Oh, please continue. Jobs' eyes stared.

"In the past two years, Mr. Jobs' Apple company launched the iPod and swept the United States, I have always been very interested in the field of digital music playback, but I am not interested in studying local American companies, sorry to say that, Apple has always made me very admired, fashionable and full of personality, cool, I am a fruit fan myself, I am honest, I am looking forward to the launch of the iPod-mini. ”

Memphis said lightly, and it was a little bit of a fart, but Jobs didn't appreciate it and still looked at him.

"In October last year, Mr. Jobs mentioned a Chinese company when answering a reporter's question, and I accidentally saw this interview, so I was very interested, and I have been studying until now, the more in-depth the research, the more I feel beneficial, in the final analysis, Mr. Jobs is the guide I chose to study the case this time. ”

It was a very simple question, but Liu Chen felt that Jobs was asking the bottom and was more serious, and he kept looking at Memphis after asking the question.

"So, Professor, now that you have an in-depth understanding of Yinba and are a loyal fruit fan, I am ready to launch iPod-Mini worldwide, including Huaxia, of course, as you just said in the lecture, Yinba has occupied 50% of the market in Huaxia, and it will go further this year, so iPod has entered Huaxia at this time, who will die?"

Jobs's expression was extremely serious, he looked at Memphis, not caring that it was a stage, and there were many students sitting below, while the troublemakers, who were known for challenging authority, sat quietly and without the slightest noise.

However, everyone thinks that Mr. Jobs's question is not valid at all, who will kill the deer, that is for opponents of the same magnitude, in their opinion, it must be the Apple iPod that crushes everything, even the picky Americans have conquered, can the Chinese not love?

Hanzi also saw Jobs for the first time, and was intimidated by his strange aura for a while, and listened carefully to the conversation between the two, but he also questioned in his heart, it is impossible for Yinba to have the strength to challenge Apple, but Yinba simply defeated Soni, and in the American market, Soni has at least insisted on killing for a long time, from this point of view, Yinba is stronger than Apple's iPod.

Memphis's expression was solemn, thinking about how to answer.

"Starbucks is one of the few companies in the world that has succeeded with little cultural change to its products and services. It sells an out-and-out foreign drink, but it has also made great achievements in Huaxia, a country with a history of thousands of years of tea drinking. ”

After pondering his tone, Memphis said.

"Professor, we're not talking about sugar water, it's about music. Jobs whispered, but there was obvious disdain in his tone, and he had always been obsessed with one thing in his life.

In 1983, Steve Jobs poached Scully from Pepsi. To convince Scully to join Apple, Steve Jobs uttered one of his famous quotes at the time: "Do you want to sell sugar water for the rest of your life, or do you want to seize the opportunity to change the world?"

After Scully joined Apple, he and Steve Jobs served as co-CEOs of Apple.

In the initial period, the two were indeed able to learn from each other's strengths.

But poor Mac sales have led to a growing estrangement between Jobs and Scully, and both want to use Apple's board of directors to oust each other.

[I'll update in a moment, sorry, sorry.] (To be continued.) )