"Demon Pippi" is a contracted anchor of YY Live, and his previous results can only be so-so, and the number of fans is less than 100,000.

Since the development of YY live broadcast, it has slowly traveled to several types such as show live broadcast, game live broadcast, and food live broadcast. Although under the influence of Guanghui Group, Tianchao now has several companies doing live broadcast business, but no one can shake YY's leading position in the industry.

Recently, the mage hero Daji of "Majin Pippi" cosplay "Glory of Kings", playing games live, attracted hundreds of thousands of netizens to watch online because of its great similarity with Daji in the game, and quickly became popular, and was rated as "the first beauty coser in the live broadcast industry" by netizens. During the live broadcast, netizens even encountered gifts frantically, equivalent to more than 100,000 yuan.

The actor of Daji, "Majin Pippi", is a junior who is a cosplay enthusiast in addition to playing games on live streams. In the past few days, "Majin Pippi" appeared in the live broadcast room dressed as Daji, and while playing the game live, he restored Daji's classic quotations "Oh, Daji is going to be broken", "Come and play with Daji", etc., and interacted intimately with netizens.

During the live broadcast, a netizen with the nickname "Shunqi Nature" suddenly swiped the most expensive gift on the YY live broadcast platform, "Dream Castle" (a "crystal castle" is equivalent to 5,000 yuan), and the anchor "Majin Pippi" said in surprise: "It seems that I have found Daji's king." And took the initiative to exchange contact information, and made an appointment to open the king of black together. made netizens in the live broadcast room envious: "Being rich is capricious!"

"Majin Pippi" is just a representative of YY's live broadcast, or a relatively successful representative of the female anchors who broadcast "Honor of Kings". There are also many female anchors who rely on live games to become Internet celebrities, which can be described as fame and fortune.

At present, the average daily active number of YY's game channel has exceeded 500,000, under the guidance of Jiang Hui, YY Live encourages anchors to carry out creative and differentiated live content, these high-quality anchors will become the object of platform support, and at the same time, while deeply cultivating game content, YY Live will continue to launch high-quality diversified content to create a "one-stop" content platform.

In Jiang Hui's view, YY live game live broadcast business and Guanghui game complement each other, "Glory of Kings" can achieve such good results, YY live broadcast has also made a lot of contributions. There are several advantages to using live streaming to promote your game.

First of all, game live streaming has a continuously updated user group, accurately positioned users, and a large user base, which can attract more users to the game. In addition, the live broadcast of the game can directly and effectively show the game, and there can be a richer form of interaction to attract users. In addition, there will be a higher possibility of word-of-mouth transmission of game live broadcasts, for example, live broadcast users will say to their friends, "I saw a fun game in so-and-so live broadcast". At the same time, the live broadcast also has some fan effect, and some netizens will play games in order to play with the anchor, which makes the game have more community effect and stickiness.

Of course, the promotion of the game cannot completely rely on live broadcasting, after all, live broadcasting also has problems such as anchor instability and user mobility. These need platforms such as the school intranet and Tudou to help publicize, promote, and make up for it.

"Jiang Dong, at present, the number of users of YY Live in China has exceeded 8 million, and there are more than 6 million in island countries, plus more than 3 million in South Korea, and more than 2 million users in other Asian markets. The overall number of users has reached 20 million, and the company has basically reached breakeven," said Chen.

"As the next content outlet in the Internet era, live broadcast has an unlimited future, and seizing the wind direction is very important for the long-term development of YY live broadcast. We need to accurately grasp the development trend of the live broadcast industry, so that YY Live will continue to become the leading diversified pan-entertainment comprehensive live broadcast platform in the entire live broadcast industry.

"Okay, but in recent months I've definitely felt that the live streaming industry has become more and more competitive. In the last two months alone, at least five or six live-streaming companies have been established, and it is said that Shengda Games and Ninth City are also preparing to launch game live-streaming businesses, and NetEase is preparing to enter the live-streaming business on a large scale," Chen Hu said.

In the 70s of the last century, an American meteorologist named Lorenz explained the theory of air systems and said that the occasional vibration of a butterfly's wings in the Amazon rainforest may cause a tornado in Texas two weeks later. Under the influence of Jiang Hui, the "butterfly", the Internet of the Celestial Empire has undergone a lot of changes. The era of great competition in the Celestial Empire's Internet video, Internet live broadcast, and Internet group buying has come ahead of schedule.

"There are more and more live broadcast websites, and there are relatively few influential anchors in a short period of time, in order to cope with the competition for anchors, it is necessary for YY Live to consider how to launch some platform star-making plans to attract and cultivate high-quality anchors. At the same time, we can consider deepening cooperation with the anchors of the YY live broadcast platform, adopting a similar approach as partners, using a new model to break the traditional anchor sharing and vicious competition, and continue to become the biggest winner in the anchor resource war," Jiang Hui said.

"Well, there are indeed some anchors who have been poached by other platforms recently, and I will immediately formulate a corresponding plan when I go back to avoid our high-quality anchors being snatched away by other platforms," Chen Hu said.

"With the rapid development of the Internet in the Celestial Empire in the past two years, netizens' demands for text and pictures have been satisfied to a considerable extent, while online videos and live broadcasts are more likely to attract the attention of netizens because of their interactivity, uncertainty, timeliness, direct impact and other elements. The group is also laying out a new generation of mobile terminals, in the next few years, YY live broadcast is expected to usher in a new round of development peak, in recent years, you have to lead YY live broadcast to practice internal skills, do not surpass people when they are about to take off", Jiang Hui said.

If Meituan and Intranet are the first companies that Jianghui is preparing to go public, then YY Live is the second batch of companies that the group is preparing to go public. According to Jiang Hui's plan, Meituan and the school intranet will be listed in 2006, and the smart phone of the Guanghui Group will be launched at the end of 2006. As for websites such as Qunar and Autohome, it depends on the market when they will be listed, and core companies such as Guanghui Games and Guanghui Pay, Jiang Hui has no plans to go public.

In a short period of time, it is better to plan the development of the group's cash cows first, as long as the group is not short of money, the listing time of each subsidiary can be appropriately slowed down, after all, Jiang Hui knows that every company under the group will be an Internet predator with a market value of tens of billions or hundreds of billions in ten years.

(End of chapter)