Chapter 893: Terrible Fiasco (Alliance Leader Lonely Boat Lisa Wa Jia Geng 2)
"Friday's box office statistics were released, and "Green Lantern" lived up to expectations and won the championship!"
Seeing the news headlines in the newspapers, Matthew thought that "Green Lantern" had an unexpected situation at first, but when he saw the box office figures, he was basically relieved.
"Green Lantern" can be airborne on the same day box office champion when it is released, not because it got explosive box office results, but because there are no hot-selling movies in the market during the same period, and it can be said that it is in a vacuum period of large-scale commercial films.
$3.3 million in advance, or $17.6 million on the first day, is really not enough for a film that costs $250 million to produce alone.
According to Matthew's internal information from Warner Bros., Warner Bros.'s global marketing and distribution investment in "Green Lantern" is also close to the production cost.
In other words, this is a top-notch production with a volume of about $500 million.
For such a film, the North American box office is less than 350 million, and the global box office does not reach 700 million US dollars, which can be called a disaster.
The box office results on the first day are far from ideal, and perhaps some people are still pinning their hopes on "Green Lantern" to stage a box office trend that is as stable as "Avatar".
But the 22 percent drop on Saturday the next day made everyone, including Warner Bros., know that "Green Lantern" will only slide quickly, and will not be able to buck the trend.
From $17.6 million on the first day of box office revenue to $13.8 million on the second day, it almost indicates that a box office tragedy is happening.
What's worse is that the film's reputation has been rotten from the media to critics to ordinary audiences.
And unlike the "Twilight" series, "Twilight" also has a bad reputation, but its evaluation and reputation among the special group of young women are simply overwhelming.
"Green Lantern" basically can't find a majority of people who like it, and even DC comic book fans don't like it.
The plot of the movie is very large compared to any "Green Lantern" comic, and for a black version of Hal Jordan, except for a few black viewers, DC fans are sprayed with Warner Bros. and DC Comics doubting life.
"Will Smith is charismatic, I admit it, but Hal Jordan, a black man, can't take it. β
"What the hell did the producers think, why did they turn Green Lantern into black?"
"This completely negates the manga premise, and as a manga fan, all I can say is anything. β
When even comic book fans can't please them, the reputation of "Green Lantern" can only fall in an all-round way.
"The naΓ―ve dialogue and poor characterization dragged down the incredibly successful special effects graphics. β
"Watching Green Lantern is a harmless way to waste two hours of your life, but it's impossible to imagine that this green-wrapped character could be a competitor to Batman. β
"Green Lantern isn't just bad, it's even worse than Fantastic Four 2!"
"The story is really mediocre and lazy, and it doesn't have much to do with the comics, and it's very uncomfortable to look like it's going to make a sequel. β
By Sunday, the film's one-day earnings had fallen below $10 million, bringing it to $39.5 million in its opening weekend.
The Cinema Score theater audience survey, a total of more than 4,000 ordinary movie fans, directly gave "Green Lantern" an average "B-" rating directly after watching the movie, which is a bit bad for any movie.
On Monday, Cinema Score released its North American box office forecast for "Green Lantern," based on on-the-ground market research, and believes that the film's North American box office revenue will not exceed the $100 million mark.
For a film with such a huge amount of investment, this will undoubtedly be a fiasco.
The subsequent box office trend also confirmed this, "Green Lantern" not only grossed seriously lower than Warner Bros. and DC Comics' expectations in the first weekend, but also lost the top spot in the North American box office charts in just the second weekend.
Originally, in view of the super size of "Green Lantern" and the huge resources invested by Warner Bros., many companies did not have a first-line big production scheduled to release this film the next weekend, and the highest production cost of several films released in the second weekend of May was only the $32 million "The Hottest Bridesmaids".
But this medium-sized production produced and distributed by Universal Pictures topped the box office charts with more than $26.7 million in its opening weekend, squeezing "Green Lantern" into second place.
"Green Lantern" plummeted 65 percent at the box office the following weekend, earning just $13.8 million.
After this weekend, "Green Lantern" will have a very difficult North American box office and will cross the $50 million mark.
Many films do not perform well at the North American box office, and you can count on a wider overseas market, and the overseas response of "Green Lantern" is also not good.
As bad as North America, to be exact.
Probably affected by the extremely poor performance in North America, "Green Lantern" was released in more than 80 countries and regions overseas this weekend, but the box office was only $31 million.
According to the normal trend, the overseas box office of this film will not be much higher than that of North America.
The industry is generally pessimistic about the prospects of "Green Lantern", but none of the market-related market research and forecasting agencies related to the film industry believe that "Green Lantern" will eventually grossed more than $150 million worldwide.
Is the trend of "Green Lantern" likely to change? Matthew read the list of films released in the summer and made a direct judgment - absolutely impossible.
On the third weekend of the release of "Green Lantern", DC Comics ushered in its good friends and old friends, and "X-Men: First Fight", adapted by Marvel Comics and produced and distributed by Twentieth Century Fox, landed in North American theaters.
Matthew received invitations from James McAvoy and Michael Fassbender to dedicate time to attend the premiere of X-Men: First Strike while preparing for the role of American Sniper.
Magneto, Professor X, and the Shapeshifter also embark on a prelude to a battle of the three horses on screen.
After the premiere, Matthew of course asked Jennifer Lawrence, who played the Witch, back to Horner Manor to learn from Mr. Chen's fine style of refreshing the old and learning the new, and practicing and photographing the special skills of applying milk to his face.
Perhaps because Matthew's level of photography was not professional enough, after washing her face with no makeup and milk, Jennifer Lawrence took a selfie, just like last time, saying that it was to be kept as a souvenir.
Anyway, there was only Jennifer Lawrence in the photo, and Matthew went with her.
If you want to become a star, you must have a very strong psychological quality.
Jennifer Lawrence undoubtedly has most of the excellent qualities to become a star, she can sell her personality, dare to think and dare to do, etc.
For Matthew, the only pity is that Jennifer Lawrence has an Oscar nomination for Best Actress, and now there is a magic girl, the second part of "The Hunger Games" is definitely not like the first part that can be done with hundreds of thousands of dollars, and it is inevitable that the salary will be increased by a large amount.
If it weren't for the previous signing of the full franchise, once "The Hunger Games" is a box office hit, I'm afraid Jennifer Lawrence's single-film salary will increase to more than $10 million.
Speaking of which, the box office of the first weekend of "X-Men: First Class" was not very high, but unlike Warner Bros., Twentieth Century Fox has the foundation of the previous successful "X-Men" trilogy, and controls the investment in publicity, especially the scale of publicity, which is far less than the film "Green Lantern".
The North American box office of $55.1 million guaranteed that "X-Men: First Fight" became the box office leader of the new week.
Unfortunately, "Green Lantern" saw another 60 percent plunge, earning only $5.1 million this weekend, dropping out of the top five at the box office.
In addition, the number of theaters showing this film has also dropped sharply from nearly 4,100 to less than 3,000.
Matthew also learned a series of news from Warner Bros. at this time, first of all, the director of the film, Martin Campbell, was directly on the blacklist of Warner Bros., and several film companies that were originally talking to him quietly dismissed their intention to cooperate with Martin Campbell.
According to Helen Herman, Martin Campbell, who is already in his sixties, is very likely to retire and fade out of the film industry completely.
The film fell from word-of-mouth to box office, Warner Bros. had to adjust the "Justice League" plan across the board, and it was impossible for the Justice League universe to give up, so Green Lantern could only be sacrificed.
Warner Bros. was forced to change plans, "Green Lantern" was no longer the beginning of the Justice League universe, and the beginning of the entire series was given to Zack Schneider's "Superman: Man of Steel", and to be on the safe side, Warner Bros. also hired Christopher Nolan heavily as the producer of "Superman: Man of Steel".
As for the Green Lanterns, they were temporarily kicked out of the Justice League program by Warner Bros.
Matthew received another offer from Warner Bros., who offered him $30 million plus 15 percent of his gross income to play Clark Kent.
It is no exaggeration to say that in order to have a successful start to the Justice League universe, Warner Bros. really fought hard.
However, Matthew still rejected Warner Bros.' invitation on the grounds that the schedule was not suitable.
And his schedule is really not suitable, next he has to shoot "American Sniper" and "Fast and Furious 6", and he has to fly to Mars to plant potatoes.
Matthew has neither the interest nor the time to play a superhero.
The failure of "Green Lantern", Warner Bros.'s Justice League program was the most affected, and the second in line was Will Smith.
After losing the competition with Matthew for the leading role in "I Am Legend", the black actor returned to Hollywood's first-line production after many years, but instead of getting the expected success, he suffered one of Hollywood's worst box office disasters in recent years.
If it was Will Smith before 2007, with the successive successes of first-line big productions, such a film, even if the production cost was as high as 250 million US dollars, he could bear it, although it would be affected to a certain extent, it was not a fatal injury.
But Will Smith has not had a big hit since "When Happiness Knocks on the Door", and the failure of "Green Lantern" is far bigger than what appears on the surface.