All the preparations for the opening of Suning Home Appliance Mall have been made, but Su Chenyu is not ready to open now.

Because in his opinion, Suning's advertising efforts are almost zero.

Although Suning home appliance stores have also made some notices and broadcasts sporadically before, it is obvious that the strength and breadth are not enough, for him, a person who almost lives in advertising in later generations, this kind of publicity is simply a child's house.

So the next thing to focus on was the non-stop advertising bombardment on the radio station in Gucheng County. The scope of this advertisement is not limited to Gucheng County, and the radio stations in the entire 11 counties and districts of Pengcheng City are constantly broadcasting the news of the opening of a home appliance mall called "Suning".

What is "the opening of the ancient city Suning home appliance shopping mall, the whole home appliance is 10% off", "the opening of the ancient city Suning home appliance shopping mall is imminent, free of charge to your home", "the opening carnival of the ancient city Suning home appliance shopping mall, the minimum can enjoy a 50% discount"...... This kind of bombardment of advertisements is repeated on the radio.

Moreover, at the same time, the leaflets printed by Su Chenyu began to fly all over the ancient city and other counties, and what he wanted to do was to let everyone know that there was a Suning home appliance store in the ancient city.

In addition to advertising, Su Chenyu also specially trained the newly recruited female salesmen, and the main content of his training was the three fundamental principles of "smile service", "customer first" and "warm hospitality". In his words, "I don't ask you to treat the customer as a god, but you have to smile at the customer", and whoever dares to paint the customer's face here, then please go directly to the finance department to check out, and then go out and go to the right - there is the people's shopping mall.

Su Chenyu also knew that he couldn't use the service level of the later generations to ask this group of new waiters for a while, but the "smile" and "kindness" that had to be done had to be done.

On March 3, 1987, the future chain home appliance sales giant opened its first chain shopping mall in the small county town of Gucheng, and his legendary road began. At the same time, three months before Suning was founded, a small store called "Gome" in the capital, which mainly deals in various household appliances and is less than 100 square meters, was also quietly established.

In later generations, some economists speculated that it was out of coincidence or the background of the social era at that time, and the two rivals who would fight inextricably in the field of domestic home appliance sales in the future chose to be established in this year at the same time.

The two companies chose a completely different way to start, if Gome stood on the fertile land and began to take root, then Suning took root in the barren land.

Since the beginning of the morning, the front of Suning Home Appliance Mall has been full of people, of course, most of these people are not really here to buy electrical appliances, but to see the excitement, but they are potential high-quality customers. As long as the customer, whether it is an immediate buyer or a potential consumer, he or she will add to the turnover of the mall in the future, then it is necessary to be warmly welcomed.

For the pricing of Suning home appliance shopping mall, Su Chenyu adopted the method of the richest man in the future, that is, small profits but quick turnover, of course, he is not in a hurry to adopt this trick in this almost non-competitive situation now. However, Su Chenyu still greatly lowered the pricing of Suning home appliance stores, which was much lower than that of several nearby state-owned stores, but even so, the profits in it were unusually rich - of course, this may also be related to the low price of the goods he took the goods.

When the first television set was sold, the subsequent business began to increase, and the sales of televisions, washing machines, refrigerators, tape recorders and other electrical appliances continued to rise. When the account was finished in the evening, the sales volume of the first day of Suning Home Appliance Mall also came out, neither Su Zhenbang nor Su Chenyu expected that there would be such a high turnover on the first day.

2 color TVs, 10 TVs, 10 washing machines, 6 refrigerators, 60 tape recorders, and a turnover of nearly 50,000 on the first day, which obviously exceeded all expectations.

When Su Zhenbang heard this number, he was stunned for a long time, you must know that it was difficult to see a 10,000-yuan household at that time, and this home appliance shopping mall actually had a turnover of 50,000 yuan a day. However, Su Chenyu was a little worried about this, he was worried that this was just the power of the advertising effect on the first day.

The next day, 3 color TVs, 15 TVs, 12 washing machines, 10 refrigerators, and 85 tape recorders directly made the turnover exceed 80,000. Su Chenyu's worries are getting heavier and heavier, because such a result seems to be completely caused by the advertising effect. However, what happened next greatly surprised Su Chenyu's expectations, since the turnover exceeded 100,000 on the third day, it was above this number for five or six consecutive days, and it did not fall back to the level of 40,000 or 50,000 until ten days later.

Of course, these turnover is certainly not something that can be created by a small county in the ancient city, and from the third day, customers from other 10 counties in Pengcheng City began to come to the door one after another. Under the double offensive of low prices and door-to-door delivery in Suning home appliance stores, they have come to the ancient city to buy home appliances.

These ultra-high turnover made Su Chenyu, who has always boasted of being able to see through everything, really surprised at this moment, and then he realized that in fact, everyone's concepts before were inaccurate. Small counties and second-tier cities may not have as much purchasing power as first-tier cities, but in this era of extreme scarcity of materials, in this era when people like to keep their money in the bank, the market of small counties and second-tier cities may be larger and the potential for consumption is stronger. What Su Chenyu has to do now is to completely release these suppressed consumption factors and completely release his purchasing power.

When observing these sales volumes, Su Chenyu also found a particularly strange phenomenon, that is, in addition to the two major sales pillars of tape recorders and televisions, washing machines were actually sold out of stock. Later, after thinking about it, Su Chenyu realized that this era is still the era of a single week off, and countless dual-income families have to continue to fight on housework such as washing clothes and cleaning after being tired at work for six days. Obviously, the emergence of washing machines has made these families a lot easier, so Su Chenyu decided to increase the purchase of washing machines in an all-round way.

In order to continue to increase the sales of washing machines, Su Chenyu began to start the second wave of advertising bombardment on the radio, and a well-known advertising slogan was used by him.

When the advertising slogan "Suning, let's use a washing machine to free your hands" spread throughout the 11 counties and districts of Pengcheng City, the sales of washing machines climbed to a peak again.

Now Su Chenyu has decided to put the idea of a chain store on the agenda, but he is still waiting for someone and a group of people.

Suning home appliance mall has been open for nearly half a month, and there are not many electrical appliances left in stock, and the sales volume has basically stabilized at an objective quantity. The one-day sales of Sujia home appliance shopping malls are almost comparable to the total sales of those state-owned shopping malls in half a month, and now the people of the ancient city basically only recognize Suning when buying appliances.

On this day, Su Chenyu was talking to Su Zhenbang in the mall about when the second and third batches of goods would arrive, when a familiar voice came.

Su Chenyu and Su Zhenbang turned around and found Wen Zhaolin and Su Yun talking with Wen Jie to the waiter: "How do you sell the TV here?"

"What brand do you want?" a young saleswoman smiled and enthusiastically introduced, "We not only have pandas from Jinling, peonies from the capital, Feiyue from Shanghai, etc., but also Sanyo, Panasonic, Toshiba, and Hitachi imported from Japan." Don't know which one you want?"

"How much does it cost to import a 14-inch Sanyo?" Wen Zhaolin asked.

"This may be a little more expensive, more than 700 yuan, but it is already the lowest price in the county. The waitress said enthusiastically.

"Dad, Uncle and Brother Xiaoyu are over there. Wen Jie suddenly took Wen Zhaolin's hand and said.

Wen Zhaolin listened to Wen Jie's words, and couldn't help but turn his head to look around, and finally found that the two of them were looking over in the middle of the mall. Su Zhenbang and Su Chenyu also saw Wen Zhaolin and Su Yun, so they walked over.

"Brother, Xiaoyu, are you also here to buy things?" Su Yun asked as she looked at Su Zhenbang and Su Chenyu who came over.

"Sister-in-law, uncle. Su Chenyu shouted.

The salesman saw that Su Chenyu called Su Yun "aunt", and knew that this was really a relative of the boss, so he said, "Boss, then I'm busy over there?"

"Okay, Sister Xiao Chen. Su Chenyu said.

When Wen Zhaolin heard the saleswoman's words, he looked at Su Zhenbang and Su Chenyu in disbelief, so he asked in shock: "Big brother, you opened this e-commerce mall?"

When Su Yun heard her husband ask, she also looked at Su Zhenbang in surprise, and she couldn't believe it.

"Yes, it's been open for half a month. Su Zhenbang said.

"Why didn't you say it at home?" Su Yun asked after listening to Su Zhenbang's words, still looking incredulous.

"What is there to say about this?" Su Zhenbang said with a smile: "You want to buy a TV? ”

"Big brother, all these electrical appliances came in from eastern Guangdong?" Wen Zhaolin suddenly remembered that Su Zhenbang and Su Chenyu went to Yangcheng some time ago.

"Yes. Su Zhenbang did not hide it, and said directly.

"Xiao Wang, bring a 16-inch Sanyo TV here. Su Zhenbang said to a young man standing in the distance.

"Will you take it back yourself in a moment, or will I ask someone to send the TV back?" asked Su Zhenbang.

"Brother, it's not good, it's so expensive. Su Yun said embarrassedly.

"What's so embarrassing? Su Zhenbang said.

Su Yun glanced at Wen Zhaolin and wanted to know what he meant, but Wen Zhaolin didn't know what he was thinking, he was very fascinated by it, and he didn't see her gaze at all. So Su Yun slapped Wen Zhaolin and said, "Do you want the TV set my brother gave us?"

"This is so expensive, can it be for nothing? Wen Zhaolin said bluntly.

"Where is all this nonsense, take it away. Su Zhenbang said.

At this time, a supervisor in charge of transportation ran over and said a few words in Su Zhenbang's ear, and then Su Zhenbang said goodbye to Wen Zhaolin and Su Yun with a happy face, and walked back with Su Chenyu.

"Dad, what's the matter?" Su Chenyu said with a puzzled expression.

"The old comrades-in-arms came with the second shipment. Su Zhenbang said happily.

When I came to the door of the specially rented warehouse, I found that there were four or five large trucks parked in front of the door, and there were more than two dozen men standing around the cars, all of whom were constantly looking around.

"The company commander is here. Suddenly, a voice rang out.

"Company Commander", "Company Commander", "Company Commander" ......

Everyone surrounded Su Zhenbang and shouted affectionately, and they didn't know how to express their feelings.

"Dad, let's arrange for these uncles to stay here and rest for a while. Su Chenyu looked at this group of new forces, and then suddenly said as if he had thought of something.

"Yes, yes. Let's go to the Canal Hotel and stay at the hotel, and then talk about the rest of the day. Su Zhenbang said.

"Company commander, let's unload the things from the car first. A tall man said.

"Yes, yes. The others chimed in.

"No, no, you come all the way, rest first. Besides, we have dedicated stevedores to do this. After Su Zhenbang finished speaking, he pulled this group of comrades-in-arms away.

Su Chenyu looked at this group of veterans and knew that the time he was looking forward to expansion had come......