Chapter 38: The Sensation Brought by "Desire" (The First Update of the Spring Festival)

Su Zhenbang quietly lit another cigarette and smoked it slowly, while Tian Mingli also lit a cigarette, and Tian Xiaojun on the side also smoked it in style.

Suddenly, the entire living room was filled with smoke, and Feng Ying and Yu Yuexiu also knew that this group of men must be uncomfortable, so they didn't say anything anymore.

Suddenly, Su Zhenbang said solemnly: "One day, I will bring back their bones and let them go where they should go." ”

Su Zhenbang did it, and in his previous life, he made a lot of effort to find and transport the bones of Li Jianyun and dozens of heroes and martyrs back to China.

In this life, it was not until nearly twenty years later, when he brought these martyrs and heroes back to their homeland as a world-class entrepreneur.

Tian Xiaojun clenched his fists even more and said, "Yes, you can't let these heroes die in a foreign land. ”

Su Zhenbang did not know that telling his past today would give birth to a powerful hawkish general of the republic later - this was something he did not expect, and of course he was happy to see.

In the morning, because of what Su Zhenbang said, everyone was a little silent, Su Chenyu knew what was going on, but Tian Xiaolu and Li Yuhan, who were not present, didn't know what the reason was. Tian Mingli and his wife looked at the beautiful and lovely Li Yuhan, and then thought of Li Jianyun, who died in a foreign country, their hearts were sour, and they couldn't wait to love the little girl well.

It wasn't until dinner in the evening that the atmosphere gradually improved, and everyone at the dinner table began to chat a little brightly.

Su Chenyu heard that Tian Xiaojun was going to return to the troops in eastern Guangdong after the Lantern Festival, so he put forward the idea that he and Su Zhenbang, father and son, would walk with him, and Tian Xiaojun was happy to walk with his idols.

Since the third day of the Lunar New Year, Su Zhenbang has been busy, first looking for a store on Renmin Road, and finally choosing a street store not far from the department store and the People's Shopping Mall, which is very advantageous - the place of hundreds of square meters is very abundant. After negotiating the price, Su Zhenbang rented it for five years at once, and also had the right of first refusal and the right to buy.

After finishing the store, Su Zhenbang was busy with the business license problem, although the yamen is not easy to run, but Su Zhenbang can rely on the relationship. After the business license matter is entrusted, it can be done after about fifteen, so that Su Chenyu does not have to worry about this time difference.

After seeing the new store, Su Chenyu was very satisfied with the location of the store, but he was very dissatisfied with the decoration and layout inside.

Therefore, Su Chenyu insisted that this store should be renovated, so the first project of Zhenbang Construction Company after the New Year was nothing else, it was the decoration of this store.

For the layout of home appliance shopping malls, Su Chenyu did not adopt the traditional vertical model, but adopted the tiling model of hypermarkets and chain stores in later generations. In terms of decoration, Su Chenyu asked the engineering team not to worry about the cost and to make sure the project is extremely good.

Su Chenyu wants to build the first Suning home appliance mall in the ancient city into the largest home appliance sales flagship store in the entire Pengcheng area and even in the northern part of Donghai Province.

Regarding every detail of Suning's home appliance mall, Su Chenyu must personally consider and direct everything.

In addition to price and quality, the most important thing in home appliance chain sales stores must be advertising.

The problem of publicity and advertising is naturally difficult for Su Da to understand, so Su Chenyu first started with Suning's billboards, and the design model adopted by this guy is almost exactly the same design pattern as the later "Suning". Then the advertising of Suning's opening was rolled out, limited by various factors such as this era and funds, newspapers and TV stations he didn't want to, and finally Su Chenyu directly aimed at the radio station.

When Su Chenyu was busy with Suning Home Appliance Market, he didn't know that the whole country was being stirred up by a book and a name.

On the sixth day of the Lunar New Year, a novel called "Longing" began to be sold in major Xinhua bookstores and other bookstores across the country, and no one could have imagined that this book would begin his "mythical" sales journey from this day.

On the first day, only a few cultural people who visited the bookstore bought new books, but in the next few days, the sales of "Desire" began to rise geometrically. Many people bought it out of curiosity after word of mouth from those who read it, and no doubt they were quickly attracted to it.

Therefore, "Desire" has formed a "virus contagion" pattern - one to ten, ten to hundreds, and the final result is naturally a crazy increase in sales.

The first 100,000 copies were sold out quickly, and the 50,000 copies were sold out in the first place. In front of the bookstore, there was even a "long queue" when people scanned for reference books only when the college entrance examination resumed in 1977.

The rush to buy a novel across the country even alarmed several party journals in the capital, and the "People's Daily" and "Huaxin Daily" both mentioned the sensation caused by the book. Subsequently, dozens of domestic newspapers and magazines reprinted the report, which completely made "Desire" popular.

Among them, the happiest is not Su Chenyu, but Zhong Cheng and Changjiang Publishing House. Although they thought that "Desire" would be popular, they didn't expect it to become like this, and the only thing they can do now may be to keep urging the printing house to work overtime to catch up with the printing.

100,000, 200,000, 400,000, 500,000...... Sales continue to soar like chicken blood.

All over the country are talking about Zheng Huifang and Song Dacheng, and they are all talking about the ordinary life stories of this group of good people.

The "People's Daily" even published a special article praising "longing," calling it a phenomenon of "longing" in the cultural circles, and saying that it was a dose of chicken soup for the soul of the people of the whole country who were extremely eager for spiritual culture.

When the sales of "Desire" exceeded one million in a dozen days, not only the literary and publishing circles were shaken, but the whole country was shocked. And this sales figure is still rising, and it seems that it is only a matter of time before it exceeds two million.

The "People's Daily" published an article for the third time, saying: "There is no doubt that the sensation of 'Desire' shows the strong demand of the people of the whole country for spiritual civilization, and it urges us to pay more attention to the people's 'desire' for spiritual culture while paying attention to the reform and opening up of the material economy." ”

The "Yangtze River Evening News" published an article saying: ""Desire", the 'desire' of the people of the whole country for ordinary and good people. ”

The Donghai Daily praised it as "a good book that has touched hundreds of millions of people."

"Wen Wei Po" posted a long article in the two sections of news and commentary, saying: "If you look at it from a literary point of view, "Longing" is not a good book, but the theme of 'good people are safe' that runs through the whole book from beginning to end has allowed the hearts of the Chinese people to get a baptism in the tide of reform and opening up. ”

……

Not only domestic newspapers and magazines are reporting on this matter, but even foreign media that have been paying attention to reform and opening up have also been attracted.

Among them, Japan's "Asahi Shimbun" and "Yomiuri Shimbun", the United States' "Los Angeles Times", "Washington-ton Daily", "New York Times", "Wall Street Journal", etc., and the British "Guardian", "Sun", "Times" and so on all reported on this incident, and the accompanying text is a picture of people queuing up to buy books.

Compared with the attention of the press to the book "Desire", the literary world is more concerned about the author of this book, "Chen Shiyu", and they do not know which writer wrote this "god" book under this pen name.

Even, many literary figures and giants have commented on the author and the book.

Ye Lao, who was very optimistic about Chen Shiyu who wrote fairy tales, first said in the newspaper that Chen Shiyu was really "terrifying in the future"; even Ba Lao, chairman of the Writers' Association, said that he was "looking forward to meeting with this Chen Shiyu".

The speeches of the two literary giants have completely detonated the curiosity of intellectuals about this "Chen Shiyu". Many people called or wrote to the Changjiang Publishing House to inquire, and even some fanatical and radical book fans went to the door of the publishing house to block the door to ask for news.

In the end, under pressure from all sides, Changjiang Publishing House had no choice but to publish news such as "Chen Shiyu, the author of "Desire", as a young male writer" to try to satisfy the public's appetite. Obviously, such a amount of information cannot satisfy the interest of the Chinese people in this "Chen Shi Yu".

This time, the pressure on all sides increased suddenly, and the pressure from the media, peers and ordinary readers made the president of Changjiang Publishing House and Zhong Cheng sad and happy.

In the end, Changjiang Publishing House withstood the pressure very manly and said to the outside world: "According to the author's own wishes and the need to protect the author's **, his personal information is inconvenient to disclose, and the inconvenience caused to all walks of life, this agency hereby solemnly apologizes." ”

When I saw that the Yangtze River Publishing House was a boiled duck - with a hard mouth, I didn't say whether it was dead or alive, so the almighty fans and book friends quickly found the Children's Literature and Art Publishing House, which published fairy tales about the rain of the past days.

This time, Liu Yu did not disappoint Su Chenyu again, and resisted the pressure and did not reveal the slightest information about Su Chenyu.

However, soon, with Su Chenyu's consent, the two publishing houses revealed some of Su Chenyu's information to some writers who came to inquire.

Su Chenyu's "Desire" has caused such a big sensation in the country, and Su Zhenbang obviously knows about it. But in any case, they did not expect that a book would have such a big social impact.

Of course, the most depressed of them belongs to Tian Xiaolu, after "Desire" became completely popular across the country, Tian Mingli specially told Tian Xiaolu not to reveal a little information about Su Chenyu in front of outsiders. So now Tian Xiaolu is completely depressed, every time she sees someone talking about "Desire", she wants to go up and tell them that "Chen Shiyu" I know this person, he is still my younger brother.

In order to protect Su Chenyu, Su Zhenbang and Feng Ying also specially explained to those friends who had received books from them, and asked them to keep them confidential.

Su Zhongping also sternly warned everyone in the family, especially Su Yun and Wen Zhaolin, that they must not tell Su Chenyu about it, otherwise don't blame him for turning his face and not recognizing people-When he said this, Su Zhongping's eyes suddenly became fierce, like a tiger intending to prey.

Obviously, Su Zhongping, Su Zhenbang and Tian Mingli all know the truth that "the wood is beautiful in the forest, and the wind will destroy it". They all understood that before Su Chenyu grew up, they, the "mature trees", needed to work hard to take care of this seedling that had the hope of growing into a "towering tree".

Of course, Su Chenyu also knew that it was not a good thing to be too famous, especially when he was not able to face all parties calmly, secrecy might be one of the best ways. This is why he insisted on adding the clause of "identity confidentiality" when signing contracts with two publishing houses.

Compared with being a "capable person" in the eyes of the world, he is more willing to be a gentleman in the eyes of the world.

When the sales of "Desire" were still soaring, and when "Desire" and Chen Shiyu were being discussed all over the country, Su Chenyu finally got Feng Ying to agree to his and Su Zhenbang's request to go south to eastern Guangdong.

Therefore, now Su Chenyu has taken the train to the south of eastern Guangdong with Su Zhenbang and Tian Xiaojun......