Chapter 157: Overseas Expansion

Although the Chinese traditional Chinese version of the school intranet has been online for almost a week, the number of users is not satisfactory because it has not been actually promoted.

As the head of the International Department, Yang Yan has been under great pressure in the past few days, after all, the development of the school intranet in China has been smooth sailing, and it is indeed unknown in the world.

In fact, many Internet companies in the Celestial Empire have this problem in later generations, and their market share in the domestic market is very high, but they are often unsatisfactory when developing abroad, which is of course due to the prejudice of foreign countries against the Celestial Empire, and it is more likely that the product itself is not attractive enough and has not found the right way to promote.

At the beginning, Jiang Hui asked Yang Yan to be the head of the international department, mainly because of her foreign language advantages: fluent in English and major in German. However, she is still only a freshman girl after all, and it is difficult for her to be in charge of international business alone.

The difficulty in promoting the use of the school intranet is how to let the first batch of people use it, and with the first batch of people, they will spontaneously encourage the surrounding students to use the school intranet.

Jiang Hui plans to combine "Angry Birds" and "Grab a Parking Space" for international promotion, both of which were popular abroad and then spread to China in their previous lives, which should be more in line with foreigners' hobbies. The English versions of these two games were modified relatively quickly, and Jiang Hui had already changed them and put them on the school intranet.

The English and Japanese versions of the school intranet were also produced in advance with everyone's efforts, but in fact, the source code has not changed in another language version, and it is normal for Chen Hu and them to be able to do it in a month.

Different from the initial way of promotion and use in China, Jiang Hui adopted the method of using high-quality advertorials to promote, but only arranged for some interns to post a few posts on the forums of the corresponding universities, and did not use the water army to bombard indiscriminately.

At the same time, considering that there are personnel from Yahoo Tianchao Branch who have recently contacted Jiang Hui, hoping that Hao123 can set Yahoo Search as the official default search engine of the website, Jiang Hui did not agree before, but now that he thinks about it, he can consider signing a one-month cooperation agreement with Yahoo first, Hao123 helps Yahoo to promote it in China, and Yahoo helps the school intranet to promote abroad, and the two sides will consider whether to renew the contract after a month depending on the effect of the cooperation.

Jiang Hui considered doing this, which could be regarded as letting Du Niang see the power of Hao123 first, so that Boss Li could consider investing in the acquisition of Hao123 in advance, and raising Du Niang's psychological expectations for the acquisition.

Yahoo was still interested in Jiang Hui's proposal, and after some negotiations, they agreed on their respective cooperation and promotion obligations in the next month.

Yahoo's influence outside the Celestial Empire is still very huge, and it is the first place in the market in terms of portals, and it is second only to Brother Gu in terms of search engines. Basically, students from major colleges and universities log on to Yahoo's official website every day to read the news and the like.

Founded in 1995, Yahoo is the pioneer of the free Internet model (i.e., free information and money through advertising). Its services involve search engines, emails, news, etc. in 24 countries and regions. In its most glorious 90s of the 20th century, Yahoo's market value once exceeded $125 billion, but after missing out on wave after wave of transformation, it slowly began to decline. But the 2004 Yahoo is still a behemoth, and people dare not underestimate it.

……

A classroom at the University of Tokyo, an island nation.

"Yamashita-kun, there's a very interesting website called the school intranet recently, are you using it?".

"I seem to have seen an advertisement on Yahoo today, and I don't know if it's the same one you said."

"This website is now only open to college students, advocating the real-name system, which is very interesting, you should quickly register and use it."

……

Nanyang University, an on-campus restaurant.

"Kelly, I registered a website yesterday, it's fun, there are people from our Nanyang and other universities, and there is a game to be Angry Birds, those birds are so cute and cute, I highly recommend you to register one."

"Isn't it so amazing? Don't you don't play games, is it difficult to operate games?"

"It's very simple, it's cool to play, I haven't played a few other games yet, go back and try it out at night."

"Listen to what you said is so interesting, I'll go back and sign up for a look."

……

Harvard University, a classroom.

"Zach, have you noticed a website that's similar to Facebook, but has more than 5 million college users?"

"Linda, where did you hear that there are still so many users on our website?".

"I heard that this website was launched in the Celestial Empire last year, earlier than ours."

"What? A similar site to ours was launched before we were launched? How is it possible, I don't believe it."

"Zach, I don't want to believe it, but it's true, the Celestial Empire is really a magical country, don't they even have enough to eat? The streets are full of bicycles, how can such a country have such a leading Internet company."

"I'm going to sign up for one right away and take a look, what's its name?".

"It's called the school intranet, you can go and google it."

……

In less than three days, the number of overseas users on the school intranet exceeded 300,000, especially in the island country, where the promotion effect was even better, and half of the overseas users on the school intranet were from the island country. Although the number of 300,000 and the current 5 million in China must be very weak, but no country has such a population as the Celestial Empire, and the school intranet is an external website, and there are no employees in the local area, so it is very good to achieve the current results.

However, satisfaction is satisfaction, if you want to occupy the market significantly before the rise of Facebook, it is not enough to rely on Yahoo alone, at least the domestic market in the United States cannot rely on this trick alone.

Jiang Hui thought of a trick to increase his popularity in later generations: hype. Whether it is good news or bad news, as long as it can attract widespread attention and discussion from the public and increase exposure, it can increase popularity, and many celebrities like to do this.

Jiang Hui thought of a special way of hype, but at present, there is a lack of more suitable people to carry it out.

Facebook was launched at Harvard last month, but it is already taking Boston by storm, and if left unchecked, it could pose a major threat to the intranet in less than a year.

Jiang Hui is ready to find a law firm to sue Facebook for plagiarizing pages and ideas on the school's intranet. That's right, the current Facebook page is very similar to the school intranet, because Jiang Hui used the later Facebook reference when he established the school intranet. But who now made Facebook more than three months later than the school's intranet?