Chapter 303: Prepare to Burn Money
After sending off President Hu and his entourage, Jiang Hui immediately convened the relevant personnel of Tudou.com to discuss the arrangement of the "Famous School Video Open Class".
"Today's visit by President Hu of Imperial University of Technology, many colleagues here have participated, and they must know what we are going to do next. The video open class of the famous school is a propaganda project, a public welfare project, and a political project, and I hope that everyone can pay full attention to this project, and Chen Jingcheng, deputy general manager, will personally serve as the project leader, and organize all parts of the elite soldiers to do a good job in this project", Jiang Hui said.
Chen Jingcheng was recommended by Chen Yu, and Chen Yu invested 20 million yuan to obtain a 10% stake in Tudou.com, which is also a strategic investment attracted by Jiang Hui considering that their family has extensive influence in the propaganda system.
"Dong Jiang, don't worry, in the next period of time, I will focus on this project and will definitely give the company a satisfactory result," Chen Jingcheng said.
"At present, Tudou only has more than 70 regular employees and more than 80 interns, and if you want to carry out the recording of open classes on a large scale, you need a lot of manpower, and the personnel department can contact the director department and photography department of various art schools in advance, whether it is to pull them over as regular employees or do internships, try to get the photography team up and raise the level," Jiang Hui said.
"No problem, I'll arrange it as soon as I do," said Su Xiaoyan, head of the personnel department. Su Xiaoyan is recommended by He Qingquan, and has worked in human resources management in large foreign-funded enterprises for many years.
"Jiang Dong, the company raised 40 million yuan before, but now there is basically about 10 million funds left. If you shoot a large-scale public class, you will inevitably need to buy a large number of video equipment and post-processing equipment, and the funds may be a little tight," Fang Dawen said.
As the general manager of Tudou.com, Fang Dawen is still very clear about the company's financial situation. In order to encourage users to upload high-quality videos, Tudou has launched a series of incentive policies. In addition, some time ago, Tudou began to enter the American market, and the funds were flowing outward, and if Jiang Hui did not hold this meeting, Fang Dawen would have to report to Jiang Hui in the next few days.
"You don't have to worry about this, I'll ask Liao Yun to inform the shareholders of Tudou, Meituan, Intranet, YY Live and other companies that they will hold extraordinary shareholders' meetings tomorrow to discuss the matter of Guanghui Technology's capital injection into each company. By the end of this month at the latest, at least 100 million yuan will be injected into Tudou.com, you roll up your sleeves and let go," Jiang Hui said.
"Okay, then I will increase my efforts to negotiate the content related to the copyright of film and television resources on the Internet, and make our Tudou a giant of online copyright," Fang Dawen said.
After that, Jiang Hui discussed the specific matters of the open class with everyone, and then the meeting ended and began to work separately.
……
At nine o'clock in the morning of the next day, the first extraordinary shareholders' meeting of Tudou was held, and Zhang Mengze and others also came to the Polytechnic Building rarely.
At present, Jiang Hui indirectly holds more than 70% of Tudou's shares through Guanghui Technology, several Dream Band hold 20%, and other initial shareholders such as Bai Xue and other internal intranet shareholders hold less than 10%.
A few months ago, Tudou's valuation was 200 million yuan, and Jiang Hui is ready to inject capital according to the valuation of 500 million this time, which is the lower limit given in combination with the opening price of venture capital. It is difficult to have an accurate number for the valuation, anyway, Jiang Hui injected capital into Tudou according to this standard, and the shareholders can choose to follow, or they can choose to dilute their shares and be thrifty.
"Yesterday we also held a meeting on Tudou, which was also attended by some shareholders. At present, the popularity of Internet investment has begun to rise, and in order to occupy the market before the large-scale entry of follow-up websites, it is necessary for Tudou to further accelerate the pace of expansion. The form of the Internet is changing every day, and what you think is a good plan today may become obsolete in a few weeks, and I hope you will be fully aware of it. Next, Mr. Fang will first introduce the current situation of Tudou.com, and then we will talk about other content," Jiang Hui said.
After half a year of development, Tudou has more than 3 million registered users, more than 15 million IPs visit our website every day, and more than 50 million video clicks are clicked on the video. Some time ago, Tudou set up a branch in the United States, and the development situation is gratifying. However, we also have some problems, on the one hand, the website is currently running at a loss, and the funds on the account are less than 10 million, and at most there will be no money to support until next month. In addition, the current dependence of Tudou on the Paike channel is too high, and the quality of users is not very high, so it is necessary to gradually expand the content of movie channels, TV drama channels and open class channels, but this requires a huge amount of money to acquire copyright ......," Fang Dawen said.
After Fang Dawen introduced the situation of Tudou.com, Jiang Hui continued: "Mr. Fang has already introduced the company's situation to everyone just now. In the next few months, Tudou will increase the purchase of network copyrights for domestic and foreign related video resources, enhance the gold content of Tudou itself, increase the attractiveness of the website to users, and let users want to watch TV series and movies, the first thing that comes to mind is Tudou", Jiang Hui said.
"Mr. Jiang, at present, the netizens of the Celestial Empire do not have the habit of paying, and pirated resources are also very rampant, if our company spends a lot of money to attract the copyrights of so many works, will the gains outweigh the losses? In the final analysis, we want to make money," Chen Jingcheng said.
"It's true that the issue of online copyright is not taken seriously by everyone now, but this is only temporary, and sooner or later the government will vigorously crack down on piracy. We will pay much less to buy the rights now than we will in the future. Do business, look at the long-term, now these genuine resources can slowly attract high-quality consumers to our website, when they are used to the potato network, we can gradually launch a charging plan, thin knife cut meat, after a long time everyone's consumption habits have been formed, then it is simple to make a profit. Besides, we are not only doing it in the Celestial Empire, but also in the United States, and the charging business can be implemented in the United States first," Jiang Hui said.
In fact, according to normal history, since this year, the number of lawsuits against online infringement and piracy has increased rapidly every year. Due to the characteristics of the Internet, such as large storage capacity, rapid dissemination, and concealed transmission, some websites provide a large number of services for broadcasting and downloading films, television, books, music, software, and other works without legal authorization, and make huge profits from them.
Online infringement and piracy not only seriously infringe on the legitimate rights and interests of rights holders, but also cause a large number of conflicts and disputes between rights and interests, and have a very bad political, economic and social impact on an international scale, damaging China's international image. Therefore, since 2007, various ministries have begun to vigorously crack down on online piracy.
After that, the value of online copyrights such as film and television works began to skyrocket.
(End of chapter)