The TV naming rights of "God of Wild Food" were sold at a sky-high price of 150 million, and it also set off a huge wave in the entire live broadcast industry. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The live broadcast has been very popular since last year, and some big and small anchors can be seen everywhere on the Internet to show off their wealth. A company's year-end bonus gives a year-end bonus to a female anchor, and the mountains of banknotes and the exposed long legs complement each other. A civil servant stole 200,000 yuan from the finances of a state organ just to give a gift to a female anchor. A local tyrant swiped millions of cash overnight, just asking the goddess Bo to smile and show her red face...... When he is the king of Zhou You. There is also a big anchor who owns a billionaire mansion in Huangpu Jiangtou, with an appearance fee of 600,000 yuan, and goes out to travel in a Ferrari supercar, etc.

can't say that it's all bad, at least some people are genuine and seeking a way out with their strength, and after becoming famous, they can not forget their original intentions and rely on their own efforts to make money, and they are also insisting on live broadcasting when they are sick. What is even more commendable is that some people can also do some public welfare undertakings within their capacity while making money.

Most of them are chaotic show lower limits, not to mention low quality, every time he breaks the moral bottom line, there are a lot of people who flock to him to send money. -- It's so hard to understand the world.

The overall signal to people is: There is gold everywhere in the live broadcast industry, and the "sex capital" was once empty, and they all came to be anchors.

It looks like it's booming, and it seems that countless bills will fall into your pocket as soon as you broadcast it. However, it has also caused frequent chaos in the live broadcast industry, forcing radio and television to recite a mantra to various live broadcast websites.

But there are even fewer new streamers who can really get ahead, and most of the popular streamers rely on the game League of Legends to start out, which also causes limitations in live broadcast content. As long as the game shows signs of decline in the future, their jobs will inevitably suffer a heavy blow.

There was also a clear stream, such as Chen Yi releasing a single, Tuesday Pigeon is going to debut as a singer and other positive news outflow, and a certain MC opened an entertainment company by shouting microphone...... seems to be gradually approaching the entertainment industry, but no one has really come out.

Until the beginning of this year, a big fat man jumped up and jumped out of the muddy mud in Hengdian, he did not soar into the sky, and since then he has been in space and the universe to punch the stars and kick the continent, but under the strong gravity of the earth, he fell into the big pond of the live broadcast circle again, stirring up a big wave.

Since then, the super anchor who surpassed the top anchor was born, and the online popularity has risen again and again, repeatedly breaking the newcomer record.

At the beginning, there were still people who were red-eyed and their interests were damaged, so that some yin tricks led to some attacks, barrage crazy scolding, black people hurting people, and so on. There are also some people who have thought about wooing, after all, this newcomer anchor has a good momentum, pull him into the union to support him, brush each other with gifts and microphones or something, maybe he can help himself generate more benefits if he becomes popular in the future.

But as his popularity has repeatedly broken through the limit, surpassing the popularity of 2 million pillars, surpassing the popularity of 6 million people in the anchor industry, and then breaking the record of 8 million, until the unattainable 10 million now, these people finally gave up.

The state of mind of watching the excitement turned into looking up, and they were watching a great god rising. The big anchor who broadcast live at the same time as him can't say his suffering, and his popularity is all great, so he can't start the broadcast at a good time.

It can really be said that he has achieved ten thousand bones, trampled on countless corpses, and condensed his main godhead.

The major live broadcast websites inevitably vomited some sour water, and looked at the already annoying "Xiao Wang" with envy and laughed even more rampantly. But Chen Ergou's rise may not be all losses, he has brought many new viewers to the live broadcast industry, and it has also made many people feel pressure, "Looking at other people's programs, and then looking at your own, it's like playing a game." ”

The big anchors put away their inflated mentality, began to reflect positively, and worked hard to improve their program content and so on.

In short, almost all the big and small anchors who started broadcasting that day were led by water friends, asking them to talk about the dog master, even if it was gossip. The anchor complained frantically in his heart: "I also analyzed a yarn, it's just envy, jealousy and hatred!"

The excited and homeless dog master tens of millions of troops are doing things everywhere, female anchors who sing and dance big and small, and even Korean sexy female anchors who don't know Chinese have been murdered, "Ordinary Road" and "The Brightest Star in the Night Sky" have been sung over and over again, almost singing and vomiting, there are still a large number of people who are unforgiving in brushing the barrage and ordering songs, so they have to helplessly explain: "I have sung, I have sung just now." ”

The personality simply typed the title in the live broadcast room, "Don't sing "Ordinary" and "Night Star"!"

Now it's okay, a big gang of sailors rushed in, "Do you look down on our dog master, come out to sell and set up a memorial arch!"

But as long as it is sung well, the direct beneficiaries such as Tuesday Pigeon are much more popular than usual, and the gifts are constantly brushed when these two songs are sung.

Webcasting is a circle, TV is a circle, and video sites are also a circle.

The show became popular, and business followed.

The sale of naming rights, as well as the joint special advertising space and the number of sponsorship places, are also highly competitive.

Cai Yinong is worthy of being a strong woman, and in a short period of time, she has attracted more than a dozen advertising sponsors, including China Southern Airlines, although the price is not as good as the naming right, it also adds up to a lot of benefits.

Not only in TV commercials, but also in the battle for naming rights of online videos, it is also a war without gunpowder.

No one can turn a blind eye.

Such a program is rare in ten years, and when no one pursued the copyright before, the small video spontaneously uploaded by water friends has caused a sensation on the Internet, and later the small video was deleted, but it even more stimulated netizens to look everywhere.

-- Hunger marketing is very good.

Now that the right to broadcast online videos is also on the shelves, the title of video advertising has naturally become a sweet spot, and everyone wants exclusivity. But to win the exclusive among the many competitions, it will take a huge price.

Several video sites are relatively calm, and they didn't dare to gamble in the first season. In the end, the five platforms of iQiyi, LeTV, Tencent Video, Sohu Video, and Youdou jointly funded and won the naming right with 123 million yuan.

This is not an isolated case, with the rise of domestic copyright awareness in recent years, video resources have been repeatedly sold at sky-high prices. Compared with the new dramas starring big stars, which can easily sell hundreds of millions of sky-high prices, the price of 123 million is not high, but fortunately, there is an advertising share.

This kind of situation of selling more than one piece is easy to appear in video copyrights with market repercussions.

On the one hand, the producer wants to make more money. On the other hand, there are a number of video websites with good purchasing power and comparable strength competing for copyright. In the end, it is likely that only one company will get the exclusive, but many parties will buy it. In this way, the purchase price is cheaper than buying exclusively, but the producer and producer can get more money than buying exclusively.

There is no way, at this time, the producer is dominant, so I can only follow them.

The online video competition is based on a number of indicators such as playback, interaction, and advertiser placement, and the test is the operation ability of each platform, the promotion ability, and the in-depth excavation and fermentation potential of the program topic.

"Wilderness" is finally going to be broadcast on the Internet, and of course the video sites that spend a lot of money will not waste money in vain, and they have held press conferences to show their magical promotion and publicity, ready to get enough traffic from the whole network platform to earn back.

Chen Ergou is undoubtedly the biggest beneficiary.

But while reaping fame and fortune, it is inevitable to put shackles on yourself.

His adventures after that were less free, including the choice of location, needed to be notified in advance, and the advertiser would work with the team to do some publicity.

This is the proper meaning, after all, no one can eat for nothing.

Under pressure from many parties, he was also urged to form his own team as soon as possible. He had to put down the parchment roll he was working on and start formally assembling his team.

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(The transition chapter will pass quickly...... Thank you all for keeping a commuter pass for me!)