Chapter 106: "Tales of the Night" Propaganda Strategy
The post-production of "Tales of the Night" is progressing in an orderly manner, all in order to be released in December. According to Su Chenyu's request, Wu Yusen and the special effects personnel of Industrial Light & Magic have already made the first trailer.
The trailer of "Legend of the Night" was launched in the prime time of ATV and TVB, which set off huge waves in Xiangjiang for a while.
This film, which claims to invest 100 million, has always been the focus of media reports, but because the crew has done a good job of secrecy, nothing substantive has been passed out.
This time, "Tales of the Night" released a teaser trailer in the prime time of the two stations, which is absolutely explosive.
Dazzling special effects, fierce gunfight action, Zhou Runfa, Zeng Jiang and other movie stars, and of course, the sexy goddess Zhong Chuhong in a tight leather coat - this qiē really whetted everyone's appetite.
The media is even more enthusiastic about it, and major newspapers, magazines and TV stations have expressed their views on it.
"Spanning the generations, the wonderful shots. Although it was only three minutes, it gave me the urge to feast my eyes on it. I believe that all Hong Kong citizens and I can't help but wonder when this 100 million yuan movie will be released?" - "Sing Tao Daily"
Whether it is a gunfight or an action, it fully reflects Wu Yusen's style, and the dazzling stunts are undoubtedly the biggest highlight of the entire promotional film, coupled with Zhong Chuhong and Zhou Yunfa, two heavyweight actors, this 100 million yuan movie has all the conditions to be a blockbuster. The key is to see what kind of box office results this movie can achieve in the end, let's wait and see!" - "Ming Pao"
"This 100 million yuan film not only created the largest investment in Hong Kong films, but also created a crazy publicity and marketing model. News from the United States, Europe, Taiwan and Japan, the teaser trailer for "Tales of the Night" has also officially landed. In addition, the major screening halls of the Su Cinema Line are constantly playing trailers on a loop before the screening of various films. There is no doubt that from the perspective of film promotion, Su's Media has sounded the clarion call before the war. It is rumored that this movie will be released during the Chinese New Year, and I can't help but ask the major film companies are you ready?" - "Film Fortnightly"
……
Pan Disheng looked at the newspaper in front of him and threw it all out angrily. The huge blockbuster potential shown in the trailer of "Legend of the Night" made Pan Disheng angry and envious and jealous in his heart, and he couldn't help but hate when he thought of the proud appearance of "anti-bone boy" Shum Jianxun.
Some time ago, he asked his housekeeper Ma Rong to find someone to make trouble for the crew of "Legend of the Night", but he didn't expect that not only would there be no follow-up, but Ma Rong was seriously injured and hospitalized by several strangers a few days ago. The most important thing is that Su Cinema Line, which has always taken care of Debao Company's films, suddenly announced a few days ago that it would refuse to screen a film related to Debao Company.
Pan Disheng is naturally not a fool, of course he knows that the incident has been known by Su Media and Cen Jianxun.
However, he was not very afraid of the other party's retaliation, although the other party seriously injured Ma Rong, but he believed that the other party would never dare to move him lightly. However, Pan Disheng, who has always been proud, decided to give the other party a good look in the film industry, and he has already decided.
Obviously, Pan Disheng hadn't realized that he had provoked someone, otherwise he would definitely not be so calm.
Just the day before Ma Rong was beaten, the Hong Kong police found the big-headed mosquito dead in his bedroom not long after he was discharged from the hospital. The police found the poison and the syringe in the room of the big-headed mosquito, and after investigation, the Hong Kong police determined that the big-headed mosquito died of a drug overdose.
However, those who know the matter know that the truth of the matter is definitely not the case, especially after Xiang Huaqiang, Chen Yaoxing and others got the news, their spines were a little chilly.
Golden Harvest's Zou Wenhuai and He Guanchang naturally saw the trailer, and they could naturally see the huge box office potential of "Legend of the Night", so it was inevitable to adjust the release date of Golden Harvest's film. However, Zou Wenhuai and He Guanchang agreed that even if "Legend of the Night" has a high box office, it is still difficult to escape the end of loss in the end - not to mention the big investment, the publicity cost is too high.
Compared with the two giants of Golden Harvest, several people in Xinyicheng are more optimistic about the box office of "Legend of the Night". In particular, Huang Baiming is even more worried about this, he is worried that "Legend of the Night" is likely to wreak havoc on the entire Chinese New Year file, making all other movies a foil.
Huang Pakming is even worried that after Hong Kong filmmakers in the future are stimulated by the high input and high output of "Tales of the Night", they will enter the era of large-scale productions.
The Xiang brothers were even more direct, they directly called after seeing the promotional video to ask about the release time of Shum Jianxun's "Legend of the Night", thus staggering the schedule between "God of Gamblers". Of course, Cen Jianxun doesn't know, and now the specific release time of "Legend of the Night" is unknown to anyone except Su Chenyu and Wu Yusen.
The hype for Tales of the Night has apparently just begun, and it wasn't long before the second trailer for Tales of the Night was released. At the same time, the print publicity for "Tales of the Night" began to unfold, and posters and newspaper and magazine advertisements began to bombard.
The second trailer is more exciting than the first teaser, the stunts are more dazzling, and of course there is a hint of plot. In the second official promotional video, the true bodies of the three major races of the zombie clan, the Drought Clan, the Wu Clan, the Wu Clan, Xingtian, Chiyou, and Kuafu, appeared.
As soon as the three shocking images appeared, they instantly detonated everyone's attention, and fans wanted to know the image of the zombie ancestor Dry, so they paid attention to the news of Su's Media every day - in order to know the release date as soon as possible.
But Su's media seemed completely unmoved, and only symbolically sent a staff member to explain. Fans obviously couldn't be satisfied with this bit of information, so fans began to express their meaning in various forms, and many people even surrounded the office building of Su's Media.
In desperation, Su's Media only announced the launch date of the final trailer, and said that the final trailer may have surprises.
Amid the anticipation of fans and the worries of other studios, the final trailer for "Tales of the Night" was launched simultaneously around the world.
In the final trailer, the elaborate image of the Drought Fish made everyone who was looking forward to him addicted. And, at the end of the final trailer, the film's screening date — Saturday, December 2 — was finally given.
The final trailer was accompanied by a variety of promotional activities, such as autographed posters by Chung Chuhong and Zhou Yanfa, premiere movie tickets, and so on. At the same time, Su's Cinemas announced that "Tales of the Night" will not hold a midnight preview screening, and from now on, all theaters under Su's Cinemas will accept some movie ticket reservations.
"Hao, where are you going, why are you running so fast?" a middle school student in a school uniform shouted to a teenager running wildly in front of him.
The young man named Ah Hao heard someone calling him, so he stopped, and saw that it was his good friend Ah Liang, so he said, "Buy a ticket." Didn't you know that Tales of the Night is now available for ticket purchase. I had to buy a movie ticket for the premiere, the special effects of the Drought Clan were amazing. ”
"When did it happen? I don't know. Ah Liang obviously didn't know about it, so he said in surprise: "Zhong Chuhong in a tight leather coat is simply too sexy, I must also see my goddess." ”
"Shall we hurry up and go, or we won't be able to catch up. Ah Hao pulled Ah Liang and said.
Ah Liang said with some hesitation: "Missed today's class?"
"Do you still have a wool class?" said Ah Hao with a disdainful expression.
"Okay!" Ah Liang thought about it, as if he had made up his mind.
The two teenagers ran towards the movie theater of the nearby Su Cinema Line, but as soon as they arrived at the movie theater, the two were instantly dumbfounded. There was a long line in front of the cinema, and there were many students like them, and of course some white-collar workers skipped work to buy tickets.
"Ami, do you think the boss will deduct our bonus?" said a girl to the girl next to her with some concern.
Ami was obviously not worried, and said slowly: "Whatever, I don't want to do it for a long time anyway." Ali, I must have bought a movie ticket for "Legend of the Night" this time, it is said that Zhou Yunfa is handsome in the movie. ”
"I still like Zhong Chuhong, you see that the red girl on the poster is simply domineering. Ali said adoringly.
Suddenly, someone in the front line cut the line, which caused a commotion among the people behind. However, when the people in the back saw that the people who cut in line were a few old boys with tattoos all over their bodies, they were a little angry and didn't dare to speak, and secretly scolded these guys in their hearts.
Ah Liang and Ah Hao, who were at the end of the line, looked at these old boys who cut in line, although they were also angry in their hearts, but they were also extremely envious of this by their young hearts.
"Brethren, it's lined up. The boss told us that we had to buy tickets today, otherwise we wouldn't be able to eat and walk around. A leading old boy said very unhappily: "If it weren't for the deep background of this Su Clan's cinema, even the faucet would have ordered not to provoke it." Lao Tzu had already fucking robbed him. ”
"Brother ghost, I heard that a few days ago, the big-headed mosquito was killed unknowingly because he offended this company. A little brother next to him whispered.
"Lao Tzu doesn't know, otherwise I can honestly line up to buy tickets. Brother Ghost said with an unhappy face.
When Ah Hao saw this situation, he was a little worried about whether he could buy a ticket today, so he said to Ah Liang: "You are lining up here, I'll go look elsewhere to see if there are so many people in other movie theaters." ”
"Okay. Ah Liang said.
Ah Hao came to a nearby Golden Princess Cinema theater, and when he saw that there were almost no people, he was happy. Ah Hao ran to the ticket office and said to the conductor: "Two tickets for the premiere of "Tales of the Night." ”
"Nope. The conductor said coldly.
"That's fine. Ah Hao then retreated and said.
The conductor finally raised his head and glanced at Ah Hao: "No." ”
"Any day, that's fine. Ah Hao said with some regret.
"We don't show Tales of the Night. The conductor said angrily.
"So what the fuck are you running a movie theater. After Ah Hao finished speaking, he kicked the wall and walked away indignantly.
The conductor behind him was stunned for a moment, and then scolded Ah Hao for "hitting the street" behind him.
In fact, today's ticket seller has met many people like Ah Hao who come to buy tickets for the "Legend of the Night", but the Golden Princess Cinema Line has no plan for this at all. Not only that, in addition to the Su Cinema Line, only Xinbao has a film schedule in the other three theaters in Hong Kong, and the two movie companies of Golden Princess and Golden Harvest have no plans to screen "Tales of the Night" in order to take care of themselves.
However, soon the two theaters of Princess Jin and Golden Harvest regretted it......