A wave has not settled, and another wave has invaded.

IO's V1 has been on the market for less than a week, and OPOO's O1 is here again.

"The strongest camera phone in history is in O1".

"Put down your camera, grab your phone, and take pictures as much as you like."

"Focus on the improvement of mobile phone photography technology and find your deepest needs".

"Take a pat with your hand and leave your own youth".

"This moment, clearer".

……

People often attribute a good job in marketing to a good job in the topic and a good job in communication, but ignore the essence of marketing from the perspective of the whole and the purpose.

It is said that Durex social marketing is doing well, but they don't know that the overall trend of Durex in the past two years has grown slightly......

The same fallacy of judgment logic also appears in judgment ads. No one would think that the Brain Platinum advertisement is a "good advertisement", but it has made Brain Platinum an insurmountable "legend" in the health care product industry, and the two bouncing cartoon old men are still active in TV commercials......

Therefore, we can't look at advertising from the advertising itself, creativity is not the goal, good looks are not the goal, strategy is the core, the purpose is the essence.

The essence of advertising is to convey the value of the product, on the basis of the value of the product, fully convey itself, and stimulate the audience's emotions or desires: if you have a unique and differentiated selling point, which is special enough and is a common pain point demand, then just say it nakedly.

And OPOO's advertisements basically revolve around the theme of "taking pictures".

Taking pictures is one of the most common and highest-weight needs in the current demand for mobile phones, especially for OPOO, which has something to do with its target group.

For example, O1's advertisement "This moment, clearer" is a scene-based description.

"This moment" is a scene prompt that pulls the audience into "the moment when the picture was taken".

O1 does not deliberately pile up the latest technology, but everything from the perspective of consumers, to meet the needs of consumers to the greatest extent, and to develop technology for needs.

With the user as the core, the technology and process are all for the user experience service, and the upgrade is carried out according to the user's perception, which is also the key to the success of OPOO.

However, in Jiang Hui's view, in essence, good marketing can improve the cognitive efficiency of product value, and the core value of the product is still the key.

That's why Gphone has very few ads, but it still sells well.

……

IO technology.

"How was yesterday's sales?", Mr. Lin, who was in charge of sales, asked.

"Jingxi added an order for 1,000 units yesterday, a certain treasure network also has more than 600 units, and several of our directly operated stores also sold more than 1,000 units, a total of about 3,000 units."

"3,000 units a day, less than 100,000 units a month, this is still a big gap with our target monthly sales of 300,000 and the challenge of 500,000."

"Judging from the current data, this is indeed the case, but since the first day of sales, our sales have been increasing, and I think that after the reputation of our mobile phones slowly breaks out, it should not be a big problem for the monthly sales to hit 300,000."

"It would be nice if we could use IFI in China, so that we can better play the advantages of our smartphones."

The biggest advantage of smartphones is that they can install all kinds of applications.

Smartphones with various software can be summarized as "convenient" in the simplest way: you can make voice calls, text messages and video communications anytime and anywhere, and you can also surf the Internet at any time (including browsing the web, sending and receiving emails, watching movies, etc.), of course, all of which need to be in an online environment.

Smartphones can also take photos, move hard drives, browse, and even edit documents, and to some extent, smartphones have partially implemented some of the functions of computers.

As far as the current situation is concerned, the only drawback is that the smartphone is too expensive, and the problem of insufficient battery range is not so prominent.

For some people who don't know how to use mobile phones, smartphones are a waste, and they don't know how to use many functions! Give them a Gphone and they will feel no different from a copycat.

"That's right, but you can't play your skills in vain."

"However, relatively speaking, Guanghui mobile phones should be more concerned about the application of IFI, after all, they are the boss of the smartphone industry."

"Well, our product emphasizes the music function, whether you are connected to the Internet or not, you can listen to songs, but there is no way to reflect it in the school search, download songs and other functions."

"Nowadays, the cost of Internet traffic is so high, even if it can be downloaded, few people can afford it."

The birth of something new is inevitably accompanied by the death of something old. It's just that in practice, the old and the new will coexist for a long time.

In the era when mobile phone traffic was still a rare thing, GPRS completed and slowly completed its main historical mission, bringing joy to countless people, and was slowly abandoned by countless people.

Mobile communication technology is developing by leaps and bounds from the first generation of analog communication systems to the second generation of digital communication systems, and then 3G, 4G, and 5G.

Among the second-generation mobile communication technologies, GSM is the most widely used.

However, the GSM system can only exchange data in the circuit domain, and the maximum transmission rate is 9.6kbit/s, which is difficult to meet the needs of data services.

"It's no wonder that Guanghui mobile phones focus on the sales of Gphone abroad, and those countries and regions with ifi are indeed more suitable for the survival of smart phones."

"Yes, but there are also rumors that we will launch a 3G network in China as soon as possible, which should be a very good thing for the smartphone industry."

……

OPOO Technology.

"How's it going, are we selling as well as we expected?"

"Several first-tier cities such as the imperial capital are not selling as well as we planned, but the second- and third-tier cities are selling well."

"This is a little weird."

"We also analyzed later, probably because of the imperial capital and other first-tier cities, the consumption strength is relatively strong, we pay more attention to the influence of the brand, we as a new brand must not be able to compare with the glorious mobile phone, so if the first-tier cities will consider smart phones, it is generally to buy gphone,

People in second- and third-tier cities have relatively low incomes and are more price-sensitive, hoping for good things and cheap prices, so relatively speaking, our O1 is a good choice."

"This is also a bonus, it seems that we will fully consider the situation in the second and third tier cities in our future publicity."

"Indeed, although the first-tier cities are very important, now that the second- and third-tier cities are our sales hot areas, we must fully combine the needs of consumers to develop and market products."

"Well, I understand, we have special personnel to follow up on this matter."

……

(End of chapter)