This "The Hobbit" can make money, but "The Avengers" won't make money?

They're just implanted when your eyeballs are at their busiest. The implantation of this film is no less ferocious than that of "Transformers 3", and even Iron Man's new Mark Type 7 armor is secretly powerful. Even, the boss of the brand even brought his wife and daughter to appear in person, and played soy sauce in "The Avengers"!

From the standalone "Iron Man" series of films to "The Avengers", Tony Tucker has always been the most popular among fans. There are not only endless expensive sports cars, but also all kinds of high-tech weapons and equipment, especially his armor.

Around 100 minutes into the film, Iron Man returns to Stark Tower and puts on a pair of bracelets at a private bar. The screenwriter tells us that this bracelet is a remote starter for Iron Man Mark 7 armor, but in fact, it is an elaborate advertising placement!

Gulan totem is a famous magnetic health care brand in Japan. Iron Man wore the brand's Magtitan neo legend series specially designed for the film in "The Avengers", which sold for $199.

The brand's implantation also appears in the film, around 106 minutes into the film, Manhattan, New York, is in a scuffle, and alien artillery fire blows up a white store, which is the brand's store.

What's more, at the time of the explosion, the "soy sauce party" with three Asian faces running at the front was not mortal, it was the brand's boss Xiao Songke and his wife and daughter, who paid a large amount of advertising placement, and the Xiao Songke family became the first people to run at the front when they fled, of course, they also wore this sports bracelet, but the shaking was a little fast, and they were afraid that they would only be captured by an action camera.

According to industry estimates, Gulan Totem has spent at least $50 million on this series of special custom implants in "The Avengers", which is really staggering.

and Audi, who tasted the sweetness from "Iron Man 1" and "Iron Man 2", also joined the ranks, and Donnie Stark's car must be Audi's, as for money, it is negotiable.

Not only the Gulan totem, but also the N implants that appeared in the melee in Manhattan include: Citibank, underwear brand Australian Xiongfeng, insurance company Farmers Insurance, etc. They appear separately in the form of street advertising signs.

For example, Iron Man fell in front of a phone booth with the word "Jesper" written on it, which is a well-known backpack brand in the United States. And when the fighter plane of Captain America, Hawkeye, and Black Widow landed on the street, it happened to stop at the door of Citibank.

The most handsome is the sexy black widow who squirts blood, while making a phone call with a Pingguo mobile phone, I saw a terrorist pull out a gun, threw out the mobile phone and smashed the other party, and then picked up the mobile phone in a chic manner.

With such an action, Mark received 15 million, which is still due to the fact that he is the major shareholder of Pingguo Company.

Like the "Transformers" series, "The Avengers" also has a Chinese brand placement. At the end of the film, when Iron Man's girlfriend Pepper is watching the live news on the plane, the TV is marked "TCL".

Before Black Widow debuted, a train passed by, and the last two carriages had red advertising posters reading "Yili Grains".

This variety of advertising placements has brought nearly 150 million US dollars in advertising sponsorship for "Avengers", which is the charm of superstar and superstar productions, as long as the name is made, no one will send money.

These advertising placements have greatly reduced the pressure on "The Avengers", and the actual expenditure of 320 million production and publicity costs is 170 million, which is not as terrifying as the legend.

However, this way of operation is not for every movie, if the media and advertisers are not optimistic, you just say that you can't make advertisers pay for it, they are all human beings, and they can make them pay obediently, and there is a reason for it.

Mark was able to make these people pay so much money because of his huge influence and appeal, and he signed contracts with advertisers for more than a billion dollars around the world, and if they didn't exceed that number, they would lose money.

This blockbuster with a global box office of more than one billion, even "Transformers 2", which has a poor beer, is a movie that has caused a huge sensation around the world, and its advertising effect is excellent.

Like Mark's "The Dark Knight", the advertising placement is not so crazy, but it is also more than 50 million, as for the awesome "Avatar", with the name of the king of the world, Twentieth Century Fox has attracted 70 or 80 million advertising sponsorships, such as Coca-Cola soda, Red Bull drink, milk, clothing, and all kinds of but was rejected by Cameron: "No one is allowed to go wild on Lao Tzu's territory, Na'vi people drink Coca-Cola, that fool came up with a bad idea?"

Twentieth Century Fox realized that not everyone worked as well together as Mark and Michael.

Mark is still a little reserved, must be in line with the theme, the plot and the picture are seamlessly connected, and Michael is not refused, as long as he enters the door, don't go out, this "Transformers" banner advertisement, he is the one who comes, everything is discussed, cars, mobile phones, computers and all kinds of digital products are killed, this Victoria's Secret is also killed.

You say a sci-fi blockbuster that fights and kills, what are you doing as a seller of underwear? Do you want robots to wear underwear?

Michael immediately thought of a solution, several Victoria's Secret archangels were on the catwalk, and the fighting and killing Optimus Prime and Megatron scuffled and fought in, scaring people into panic and fleeing for their lives, when the two huge robots transferred to the battlefield, the glamorous and sexy Victoria's Secret angels continued to walk the catwalk, and the huge screen behind them appeared: "Victoria's Secret, show off your sexiness." ”

Such a solution made Victoria's Secret stunned and immediately signed the 20 million contract.

When the special forces invaded Chicago, everyone had a bottle of Mengniu milk to supplement their nutrition, and then they impassionedly entered the battle in Chicago, and there was a line, the captain made a speech: "This may be our last meal, but in the face of the enemy, we never flinch!"

Originally, Mengniu said that if the lines were changed like this, they could add millions more: "Drinking Mengniu milk fills us with strength and courage." Saving the world starts with drinking Mengniu milk. ”

However, Michael thought twice and still didn't dare to collect these millions.

This week, Black Duck also came, this Transformer doesn't eat Zhou Black Duck, and the special forces soldiers don't eat either, Michael also found a solution, the special forces and the crazy robot war, they rely on the Zhou Black Duck store to resist, and a special forces soldier tasted a mouthful of duck tongue: "Shet! This thing is really good!"

In this way, he managed to get hundreds of millions of dollars in sponsorship, which greatly improved the welfare of the crew, and producer David wrote him a big check and put it in his pocket.

Mark didn't dare to do this, the more outstanding thing was the implantation of Pingguo's mobile phone and Audi cars, and the last half of the street was broken, behind the superhero was an almost broken building, the TCL neon billboard on it was clearly visible, and the LCD TV on Stark's private jet was also changed from LG to TCL, all because TCL spent a lot of money, which made them a rare survivor after the Avengers superhero New York War.

Most of these advertising placements are seamless, natural, and there is no roughness at all, let alone catering to an advertiser, and a new plot is born, but the higher Mark's value rises, the more people are willing to pay for it, it seems that Mark's works, the box office is higher than the other, and it is quite popular.

On the other hand, another big director, Steven Spielberg, since "Saving the Soldier" tasted the sweetness for the second time, has become more and more inclined to the academy style, contrary to the previous public taste, the box office is lower than the other, and there are few works that exceed 600 million.

In the past, he has been the box office champion of North America and the world's directed films, but he has been chased very close by Mark, and it is estimated that it is only a matter of time before he surpasses it, who knows that Cameron's "Avatar" has a global cost of 2.7 billion US dollars, dominating the world, and these two may break his record.

In the field of commercial films, an important criterion for evaluating a director's ability is box office figures. A good director can make a routine Hollywood commercial script "turn decay into magic" and become a box office hit through excellent storytelling skills and reasonable application of entertainment elements.

Cameron's works have a total box office of $6.539 billion, with 13 works, and the highest single box office "Avatar" is $2.787 billion. His "Avatar" and "Titanic" have so far monopolized the top two in the box office list in film history, and judging from the current situation, only Kashen's own movie "Avatar 2" can break this monopoly, but this sequel that global fans are looking forward to has been missing for a long time.

And Mark is known for his efficiency, two films a year is not a problem, and the department is a big hit, and now he is overtaken by Cameron and becomes the "little three" (the third in terms of age), but Mark is not to be underestimated is his efficiency, this guy who claims to be fast in everything except slow sex, if he does not retire, before the release of "Avatar 2", he will release at least five works, take its average, and it is more than enough to sit in the first place.

Even Lao Si laughed and said: "The number one position in the world is none other than Mark!"

In fact, the films that Mark participated in the production have already exceeded 10 billion, surpassing Jerry Bruckheimer and becoming the king of producers.

Mark's huge potential and unlimited future are the reasons why all parties are generally optimistic, this Lao Si has deeper qualifications and greater fame, but in the eyes of advertisers, it is far less popular than Mark, and it is impossible to attract hundreds of millions of advertising sponsorships for a movie.