For Marco Polo, Kathay, the "land of the Khitan", a country that was "discovered" in the 13th century, was incomparable, many times more beautiful and vast than his native Venice.

After Marco Polo's Celestial Empire (although there is scholarly debate as to whether or not he visited the Celestial Empire), a very positive image of the Celestial Empire circulated in Europe for more than five centuries.

However, since the first industrial revolution, the rapid rise of Western countries, followed by the second industrial revolution of the Celestial Empire, in the hands of the braided dynasty, slowly reduced to a country that anyone can step on a few times.

In addition, since the Cold War, the confrontation between the East and the West, in the need of political correctness, the Western media has always belittled the image of the Celestial Empire.

In the past few decades, the Celestial Empire has been backward and ignorant in the eyes of the people of most Western countries.

The bicycles on the streets, the unattractive clothing, the dilapidated houses, and the problems of food and clothing are all in place, which is probably still the Celestial Empire in the eyes of the vast majority of Western people.

Suddenly, Kenny's introduction of the Korn Ferry Group is completely different from what everyone imagined, and it is unbelievable for a while.

"President Kenny, you have said so much, can I understand that the company is preparing to establish a joint venture with Tejour Motors in the Celestial Empire?", a director asked.

I don't know if it's a trust, after Kenny introduced the situation of the Korn Ferry Group, the theme of the meeting was finally led to the joint venture between Korn Ferry and Jaguar Land Rover.

"I'd like to ask you a question, what do you think we are inferior to Audi?", Kenny didn't answer directly, but threw out a question.

Kenny's question seems to be very ordinary, but it is estimated that many people can't answer it in the Celestial Empire.

First of all, let's talk about Land Rover, Land Rover is also LandRover, it is currently the best off-road vehicle in the world, and there is only an off-road vehicle, its signature car is Range Rover, which is even higher than the Hummer H3 in off-road performance, with the exclusive terrain system, it is easy to win the title of SUV boss.

Moreover, the interior of the Range Rover (Range Rover) is also very luxurious, and it can also be said to be a pure car, but few people in China know the Land Rover brand.

Audi is undoubtedly a well-known brand, and its umbrella is dominated by sedans, and for the time being, SUVs are only Q5 and Q7.

The Q5 is just an upgraded version of the A4 and cannot be considered a true SUV.

The Q7 is a good SUV, but the price point is not low.

Of course, in the future, Audi will launch more off-road models, especially in the Celestial Empire.

These two brands are not easy to compare because of their different positioning, but on the whole, in the field of off-road vehicles, Land Rover is completely better than Audi.

After the war in 1948, the first Land Rover was born in the United Kingdom. This is a simple, original aluminum work car. Created by brothers Spencer and Maurice ilks from Rover Motors in the UK, this is the perfect combination of simplicity and practicality.

The car quickly became a huge success, and by the mid-50s of the 20th century, the Land Rover name had become synonymous with durability and excellent off-road performance.

Whether it's the military, customers in agriculture or the demanding emergency services industry, they all appreciate Land Rover's flawless quality.

British Prime Minister Winston Churchill was driving a Land Rover at the time.

Moving on to Jaguar, in fact, it is estimated that many people in the Celestial Empire do not know about this car, especially before Jaguar was not domestically produced.

It's no wonder that the people of the Celestial Empire don't understand cars, but the Jaguar era is far away from us, and after the advent of the E-type that impressed Ferrari's founder Enzo 50 years ago, this one has bloomed even more brightly.

The turmoil of the British automobile industry in the 70s, the death of Jaguar's soul in the 80s, and the unorganized bonds under the roof of Ford since the 90s made this star, who was once as dazzling on the track and in the market, fall and dim little by little.

When Jaguar was declining, the people of the Celestial Empire, who were slowly getting rich, were buying Santana and Jetta.

At that time, the concept of the car was in the domestic wife, flaunting the needs of identity, and a Santana could be.

Later, private tycoons slowly reached Audi BMW, and the old crown and Passat gradually became the symbols of the Kang family.

Therefore, the impression of Jaguar on Jaguar by the Celestial Empire people who know Jaguar is mostly the glorious years when Jaguar was the pearl of the British palm more than 30 years ago, and in the eyes of the car, it may only be that this is more expensive than Mercedes-Benz BMW, but there are fewer people who buy it.

Jaguar Jaguar, translated as this name, illustrates some of the features of this car.

Just like influential car companies usually have a label, such as the BBA we say is rotten, Jaguar is no exception.

However, unlike them, Jaguar is one of the few to have two labels, and both labels are indispensable, otherwise it would be difficult for us to recognize this and its products.

Of course, this is not referring to the Jaguar logo Leopard label.

The two labels here are grace and sport, and if there is only one word in the label column, Jaguar will write "elegant" on it.

In the early years, Jaguar had a very slogan - "Grace, Space, Pace" (elegant, spacious, sporty).

It seems to be a bit of an Olympic meaning of being faster, higher, stronger.

And this car company, which has dominated the Le Mans endurance race and Formula 1, has put the proposition of sports to the end.

On the field, there is no lack of glorious years, just like the wild jungle, grassland, lions, tigers, leopards are symbols of strength, we say who has the most comprehensive strength, but to ask who is the most, then the answer is leopard.

So, if you look at all Jaguar models, you will find that whether it is a two-seater sports car, or an executive sedan of size, or even the X-Type that was once shared with the old Mondeo, you can't help but think of the word.

"I never thought of Audi as our rival, it's like comparing a work of art to an industrial product."

"Needless to say, it's definitely our Jaguar Land Rover that is better".

"I never thought German goods would be better than British goods."

"Although Germany is now the most economically powerful country in Europe, there is no way to compare with us when it comes to luxury."

……

The board members who attended the meeting expressed their opinions.

It must be said that the pride and prejudice of the British is a presence, and not only against the Celestial Empire.

"All of you have a lot of truth in this room, but if you look at Audi's sales around the world, and then look at our Jaguar Land Rover's sales. Or, let's look at how much money Audi made last year, how much money did we make?", Kenny said.

"Especially in the Celestial Empire, Audi's sales are more than ten times that of ours, not to mention the profits. I think the most important thing is that Audi is made in the Celestial Empire," Kenny said categorically.

(End of chapter)