794 Wayward Buying Spree
(Thanks to friends who are miserable at night, gopher kings, and book friends 1963212716 monthly pass for encouragement)
Speaking of the truth, Liu Heming has no talent in business, which is also well documented. At the beginning, he sold special agricultural products at a loss, and he was still happy.
This is why Suzanne was later poached, which can be regarded as expanding his profits in sales. Suzanne didn't think she was engaged in auctions before, but she has a good grasp of the psychology of customers, and she is a real expert in this regard.
But don't look at Liu Heming who doesn't know much about business, but he is bold and a little willful. Of course, boldness now comes from the system, and willfulness is his true essence.
The land in Xiangshui Town was so dilapidated at the beginning, and he dared to buy it directly at such a high price, which was the confidence given to him by the system.
Then now he has become more and more bold and willful, with a system to support him, in terms of buying land, his courage is really fat.
Susanna took advantage of the bargain in the Roussilon region and bought this vineyard, which is not a small area. But now Liu Heming has become bold and willful again through this mudslide. One word, buy. Three words, buy, buy, buy.
Liu Heming's request to Suzanne was to take the current vineyard as the center and buy as many vineyards as possible around it. Even if the price is not cheap, this is no problem, because the price of land here is the price of cabbage compared to the vineyards in the rest of the region.
The reason why the price of land in the Roussilon region is so cheap is that the quality of the wine here is mainly high-quality and inexpensive local table wine compared to the rest of the region.
In the Bordeaux region, the price of land in the most marginal area is 350,000 euros a hectare, and if you go to a well-known production area, it is not a dream to reach a million euros a hectare.
In Burgundy, that's even less to say. The land sold here is not calculated by the hectare, and the commonly used unit of measurement here is actually Ouvree, which is one twenty-fourth hectare. The price of land in Grand Cru vineyards here is several million euros per hectare.
The most famous sale was made in 2012 by French billionaire Francesco Pinault. He bought one-twelfth hectare of the Château de Bata Monhacher for 23 million euros per hectare. At the time, this was quite a feat.
And now Liu Heming's wanton acquisition of vineyards here has also put him on the cusp again. Only this time it's not in the United States or Australia, it's in the French wine world.
In fact, the price of vineyard land has continued to rise in recent years, also because many people have become keen to invest in the vineyard industry.
The very wealthy invest in a vineyard not to make money, but to make their own wine, and then share it with their friends and family, purely for fun.
Ordinary rich people are really trying to make money. People are increasingly discovering that wine is good for the body, and the theory of wine health preservation is becoming more and more widespread, so there are many investors pouring in.
But these investors, they're more invested in the kind of small vineyards. A few hectares, more than a dozen hectares, such vineyards, are easier to operate, and are more suitable for craft brewing and reduce investment risks.
Running a vineyard is also very risky, and it doesn't mean that you can get a good price for the wines you make. The hiring of workers, the hiring of winemakers, and that little bit of luck on your part is the key to whether you can make money.
Otherwise, there would not be just a few famous wines in the world, but all over the streets. In fact, the threshold of the wine industry is still very high.
But even so, with the frequent sale of Chinese tycoons around the world, especially in well-known wine regions, it has attracted the attention of local wine growers. Even if you buy a small area of vineyards, you can't afford to have a lot of people.
Now, well, another big household has popped up. First, 500 hectares of vineyards were purchased, which at that time was done quietly by birds and did not attract much attention. Now, that's really opening the door to business, and most of these wineries in the neighborhood have been visited by Susanna.
The momentum was so fierce that the day after Susanna's visit, she bought 143 hectares of vineyards at an average price of 23,000 euros a hectare.
Can such a simple and crude way of buying not scare people? How can you play like this, and you don't look at what the current land has been hit by mudslides, just buy it.
Such an unscrupulous purchase has aroused the disgust and vigilance of many people. Especially in France, there are many people who are not very friendly to the Chinese, which can be reflected at their national level.
Many people also called on the Internet and newspapers, brothers and sisters, be vigilant, don't sell such good land resources to the Chinese people, and if you continue to sell them, we will have nothing left.
It's just that their call is also a call, and the area of vineyards that Suzanne acquires every day is steadily increasing.
These people who shouted slogans did not have a backache when they stood and spoke, and only these winery owners who had been patronized by mudslides knew the bitterness in their hearts.
Lu Xirong is mainly a local table wine, so the price of wine is not very high, and it is basically won by quantity. A serious vine can bear fruit for decades, but it also requires your usual care.
Now that some of the land has been washed away by mudslides, you need to replant and nurture the vines. It will take at least two or three years for these vines to bear fruit. Even if they bear fruit, it is not a good harvest period. It takes at least five or six years to reach a good yield.
In other words, in these five or six years, you can only be happy to invest. The first two years are only in and out, and the next few years depend on luck.
There was too much investment during this period, and no one could guarantee that there would be no other natural disasters and diseases in the past few years.
In recent years, the French grape world has not been so quiet. All kinds of germs are raging back and forth, powdery mildew, phylloxera, and escarpal mycosis, and every outbreak causes a large-scale reduction in production.
So some winery owners really can't hold on. Compared with so many subsequent investments and risks, Suzanne gave a very good offer, so she reluctantly parted her love.
Because you don't have the right to sell at a price, that's the price of land here. No one knows how many vineyards Liu Heming wants to buy, what if people buy enough and don't buy them?
In five days, Liu Heming took his wife and children to eat, drink and have fun, Suzanne kept running outside, and the final result was to buy a total of 1,080 hectares of vineyards. Counting the original 500 hectares, it is a total of 1,580 hectares.
Of these lands, only about 800 hectares are currently covered with vines, and the rest need to be replanted and planned, as well as a large amount of money from Liu Heming.
In fact, when Lu Xirong bought land on a large scale, many real estate developers also contacted Liu Heming and recommended him many vineyards in other well-known production areas. It's just that even if it is a good vineyard, Liu Heming has no interest, and he buys it in Luxirong Region.
Therefore, in private, Liu Heming's reputation for being willful has also spread again. No matter how good or cheap you are elsewhere, we don't want it.
Sasha doesn't really understand Liu Heming's large-scale purchase of vineyards. Because Liu Heming has no previous experience in this field of planting, even if the ranch is very prosperous, this is completely different from making wine.
It's just that for a long time, she has never interfered in Liu Heming's affairs, it's good that she has Alex and a little trouble, and Comrade Liu is now a partner.
When Suzanne completed the transfer of all the land, Sasha looked at the name of the new winery and happily pinched Liu Heming's soft underbelly several times.
The entire vineyard was named "Sasha Winery" by Liu Heming, and the property rights of the land were directly transferred to Sasha's name, which is a sub-brand of Sasha Winery.
This is Liu Heming's birthday present to Sasha for being late. Liu Heming sent a plane on last year's birthday, and on this year's birthday, he just made her some delicious food, but he didn't get it. Although this birthday present was late, it was still made up later, and Sasha was also very happy.
It's not that the vineyard is worth much, Sasha is open to money. The key is the gift that Liu Heming gave her, not in the value, but in the meaning of the gift itself.
In the future, the vineyard will also be operated separately, and all proceeds will be attached to Sasha's name. Liu Heming never thought that these things were brought back by his own hard work, what would happen if he and Sasha did not agree and divorced in the future.
He didn't have the time or the interest to think about these messy things, two people are two people, and Sasha ended up with him, not because of how rich he was.
The final result of these things that Liu Heming was tinkering with in France also spread. Kroenke and their old and new friends of Liu Heming also called one after another and asked him what he was going to do.
The unified reply given is, of course, to tinker with wine. These people don't know what to say about his willfulness.
You have to have enough technical support and a lot of confidence to be able to run such a big winery. According to their understanding, Comrade Liu is poor and white in this regard, and I really don't understand where his confidence comes from.
However, it was Liu Heming's own money to buy everything, so while everyone sent their blessings, they also threw away the small request. With such a large winery, there will definitely be a lot of wine produced in the future, so it's simple, and if the quality is good, give everyone more points.