Animation is a comprehensive art, which is a form of artistic expression that integrates painting, comics, film, digital media, photography, music, literature and many other artistic disciplines. It first originated in Britain in the first half of the 19th century and flourished in the United States, and the animation of the Celestial Empire originated in the 20s of the 20th century.

In 1922, the Wan brothers triumphantly produced the first advertising animated short film of the Celestial Empire, "Shu Zhendong Chinese Typewriter". Later, the animated feature film "Iron Fan Princess" was even more victorious. At that time, this was unique except for the American feature film "Snow White", which was the embryonic period of Celestial Animation.

After the founding of the People's Republic of China, the famous cartoonist Tewei directed the establishment of the Shanghai Fine Arts Film Studio, which presented the climax of artistic creation twice in the 60s and 80s, and a large number of excellent cartoons were born one after another, such as "Havoc in the Heavenly Palace", "Nezha in the Sea" and so on. However, in the 90s of the 20th century, the animation creation of the Celestial Empire presented a lower level, fewer quantities and smaller scale than the world's animation development.

This situation was not completely reversed until Jiang Hui was reborn, and it could only be said that it had improved.

Jiang Hui hopes that Aofei Animation will vigorously enter the animation market, on the one hand, Aofei itself has the idea of this aspect; on the other hand, animation is also conducive to the development of Aofei toys; and considering that animation is an important part of the entertainment industry, Guanghui Group wants to expand its influence in the entertainment industry of the Celestial Empire, and it is not possible to do without animation.

In the midst of the hot publicity, "Pleasant Goat and Big Big Wolf" was finally broadcast on Lingnan Satellite TV.

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A family in the imperial capital.

"Husband, look at your son watching the game again."

"As if he were not your son."

"You think of a way to stop him from playing games".

"Isn't there a cartoon called "Pleasant Goat and Big Big Wolf" being promoted everywhere on the Internet these days?

"It's okay, it's better to watch cartoons than to play games."

……

A family in Lingnan.

"Dad, Dad, I want to watch "Pleasant Goat and Big Big Wolf".

"What are the Pleasant Goat and the Big Big Wolf?".

"The new cartoon, which I saw on TV yesterday, starts playing today".

"Okay, dad will show you the channel."

……

Aofei anime.

"How's it going? The audience's response to "Pleasant Goat and Big Big Wolf" is okay, right?".

"The ratings haven't come out yet, so it's hard to say."

"This is our company's first product, and we can't afford to fail."

"We have also seen the effect, which is much better than other domestic cartoons, but it is not much better than imported films."

"Let's hope so."

……

Korn Ferry Group.

"Jiang Hui, the ratings of "Pleasant Goat and Big Big Wolf" are out."

"Is there one?"

"2%, actually over 1 point, it's amazing."

"It's normal, isn't it?"

"What do you mean by normal? Cartoons can't be compared with TV dramas, and the ratings are low. At the end of the year, except for a few imported films that can pass one, there are few domestic films that can not be found to be popular."

"Okay, you're the most snowy. Without your guidance, Aofei Anime would not be where it is today."

"Don't dare to be, since you put Aofei Anime under the glorious game, I must care more about it."

"Tonight, Tudou will start the premiere of "Pleasant Goat and Big Big Wolf" on the whole network, you pay attention to the reaction of netizens, I hope to make this film a classic for all ages."

"I know, I can't miss you."

……

Shanghai Yulu Animation.

"Is "Pleasant Goat and Big Big Wolf" really so popular?

"It's definitely all advertising effect, and it will fall off in two days."

"It seems that we will also consider advertising more in the future."

……

A kindergarten.

"Ladies and gentlemen, let's play the game of eagle catching chickens today, okay?"

"Teacher, can you play the game of Pleasant Goat and Big Big Wolf?"

"Lingling, where have you played this game?".

"I haven't played it, but yesterday I watched the cartoon "Pleasant Goat and Big Big Wolf", and it was good."

"Is there a new cartoon? I'm going to watch it when I go back in the evening."

"The teacher will go back and study it first, and today I will play Eagle Catch Little ** first."

……

"Pleasant Goat and Big Big Wolf" attracted a lot of attention on the first day of release. Immediately after that, the number of hits on Tudou.com exceeded 1 million on the same day. Although this data cannot be compared with popular dramas such as "Struggle" and "The Girl We Chased Together in Those Years", Liu Cartoon is already a very good performance.

……

Aofei anime.

"Mr. Cai, the ratings of "Pleasant Goat and Big Big Wolf" came out yesterday."

"How's it going up or down?".

"3%, up 1%".

"It's good that it hasn't fallen, it seems that this film is really going to be successful."

"Yes, our company has put in so much effort, and we have specially invited some masters from the island country to guide, and our film is definitely the best among domestic cartoons."

"Tell Mr. He about the ratings immediately."

……

In the following days, the ratings of "Pleasant Goat and Big Big Wolf" continued to rise.

4% on the third day.

5% on the fourth day.

7% on the fifth day.

8% on the sixth day.

On the seventh day, it broke through the 0% mark in one fell swoop.

The unexpected popularity of "Pleasant Goat and Big Big Wolf" not only caused a sensation in the domestic animation circle, but also caused heated discussions in the media.

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Animation Weekly Report: Why did the animation "Pleasant Goat and Big Big Wolf" achieve such a huge success? This is undoubtedly an exciting dawn for the animation industry of the Celestial Empire, which has been sluggish for a long time. However, behind this huge aura, we should calm down and think, and through careful combing of the causes and consequences of Chinese animation, as well as a comprehensive analysis from the aspects of art, communication, and market, we can draw the reasons for the success of this animation......

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Penguin News: Recently, a domestic cartoon dominated the headlines of the entertainment industry. "Pleasant Goat and Big Big Wolf" produced by Aofei Animation has broken the phenomenon of low ratings of domestic cartoons in recent years......

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Du Niang News: Following the broadcast of "Pleasant Goat and Big Big Wolf" on Lingnan Satellite TV and Tudou.com, five TV stations including Children's Satellite TV and Minnan Satellite TV will introduce "Pleasant Goat and Big Big Wolf" from Aofei Animation. Industry insiders predict that the film is expected to break a new ratings record......

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Animation Association: Under the care and guidance of leaders at all levels, the children's cartoon "Pleasant Goat and Big Big Wolf" carefully produced by Aofei Animation, a well-known animation company in China, has achieved remarkable results. At present, China has more than 100 animation-related professional enterprises with nearly 10,000 employees...... We have reason to believe that the spring of domestic animation has come......

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