2008 was a year of Tesla's rebirth, but it was also a very difficult year.

In February 2008, TESLA began deliveries of the first Roadster, and the first seven cars were offered to Musk and other funders as part of the "Founder's Series", a list that included Google's Larry Page, Sergey Brin, eBay Jeff Skoll, and of course, Eberhard, who has left the company.

In October 2008, the first Tesla Roadsters rolled off the assembly line and began deliveries. However, the actual cost of the Roadster, which was originally planned to be priced at 100,000, was as high as 120,000, which was far from the established cost of 70,000, and Musk had to raise the price to 110,000.

This 110,000 yuan is not RMB, but US dollars.

In the eyes of the local tyrants of the Celestial Empire, maybe 110,000 US dollars is only 780,000 yuan, which is not expensive at all for a sports car.

After all, luxury sports cars such as Ferrari and Porsche that can be bought in China are millions of yuan at every turn.

However, you must know that in the United States, the price of cars, especially luxury cars, is much lower than that of the Celestial Empire.

For example, the price of the Porsche 911 in the Celestial Empire starts at 2.98 million, but in the United States, people only need 180,000 US dollars.

For example, the MINI Cooper costs about 20,000 US dollars in the United States, which is equivalent to about 140,000 yuan, while in the Celestial Empire, its price is 269,000-319,000, which is about one car worth two.

Looking at it this way, a $110,000 car is definitely very expensive. You know, this is more than double the price of the Audi Q7.

You can imagine what this concept is.

Therefore, Tesla's move caused great dissatisfaction among the scheduled customers, and at the customer meeting held in Los Angeles, the angry buyers almost besieged Musk and fainted.

However, even if the price is increased by 10,000 yuan, Tesla is still facing the dilemma of selling the car at a loss.

Tesla then spent eight weeks converting a Smart into an electric car, including the chassis, battery, motor and electronic control system.

Musk impressed Daimler with advanced technology, which eventually invested $70 million to acquire a 10% stake in Tesla, and the two companies also entered a closer strategic cooperation stage.

Soon after, Tesla signed a partnership agreement with Toyota to supply Toyota with battery packs and electric engines. In order to maintain cash flow, Musk took out his only remaining $60 million for production and engineering liquidity.

"Boss, you arrange for someone to go to the United States to contact Musk to see if there is a suitable opportunity to invest in Tesla. ”

Jiang Hui thought that now is the lowest point for Tesla, you know, next year, that is, in 2009, after *** and Steven Chu visit the Tesla factory, Tesla will successfully obtain a low-interest loan of $465 million from the U.S. Department of Energy.

In fact, not only Tesla, but all European and American high-tech companies, if the Celestial Empire wants to enter, 2008 to early 2009 is the best opportunity.

At this time, everyone is tormented by the subprime mortgage crisis, unable to see the future prospects, and the demand for funds is very, very hungry, regardless of whether you are from the Red Celestial Empire or White Russia, as long as it is dollars, people are willing to ask for it.

After this village, there is no such shop.

So Jiang Hui hurriedly called Guan Weidong over and asked him to arrange for someone to go to the United States to contact Musk.

According to Mercedes-Benz's stake in Tesla in the second half of the year, 70 million US dollars can get 10% of the shares, that is, Tesla's valuation is only 700 million US dollars, which is definitely a valuation that looks very high to outsiders and Jiang Hui looks like a cabbage.

You must know that in June 2010, Tesla will successfully land on the NASDAQ, with an IPO price of $17.00 and a market value of more than one billion US dollars, and this figure has become more than 30 billion US dollars when Jiang Hui is reborn, and it is still soaring, and I can't see where the upper limit of market value is.

Therefore, in Jiang Hui's view, investing in Tesla, in addition to keeping abreast of the development of the world's most cutting-edge electric vehicle companies, can also obtain very rich returns.

Maybe the money earned by the Glory Group in Tesla can just be used to feed the Glory Auto. After all, if you engage in electric vehicles, no matter which company you are, if you don't consider government subsidies, you will lose money.

"Mr. Jiang, are you talking about the Tesla that makes electric cars in the United States? Don't we have a car company ourselves, so why should we take a stake in Tesla?" After hearing Jiang Hui's words, Guan Weidong raised his own question.

"It's very simple, because I think it's profitable to invest in Tesla right now, and as for whether we make cars or not, it has nothing to do with this investment. ”

"Mr. Jiang, now enterprises around the world feel that they are short of money, if we go to the snow to send charcoal, there should be no problem to buy shares, but it is difficult for us to have the energy to arrange personnel to participate in the management of the company. ”

"It doesn't matter, we just have to buy shares and sell them when the time is right. ”

If Guanghui Automobile is not engaged in electric vehicles, then Jiang Hui thinks that holding Tesla shares for a long time will be a very good investment, but now with Jiang Hui's golden finger, with ATL and Sanyo support of Guanghui Automobile, how far will it go in the field of electric vehicles, this is really not something that ordinary people can imagine.

However, one thing is certain, when Tejour makes efforts in the electric vehicle market, Tesla's stock price will definitely be affected, especially when Tej's products enter the U.S. market.

Therefore, it may not be a good idea to hold Tesla stock for a long time.

However, it will still be a good investment for the next few years.

"Mr. Jiang, although we have more than 20 billion US dollars, we have spent nearly half of our money on the acquisition of Sanyo

6 billion US dollars, I estimate that this stake in Tesla will cost another 100 million US dollars or 200 million US dollars, and we have collected a bunch of targets now, and the funds may not be enough at that time. ”

As the deputy general manager of Korn Ferry Investment, Guan Weidong is very supportive of Jiang Hui's practice of buying and buying, but this support is only meaningful if Korn Ferry Investment has sufficient funds.

"Haven't several major domestic banks always wanted us to apply for loans, so we will push the boat this time and pick her up hundreds of billions of dollars to spend money. ”

"Mr. Jiang, will it be too much? With so many funds, not to mention whether the bank approves it or not, it is approved, and it will definitely be supervised and used at that time, and it will be very inconvenient. ”

"It doesn't matter, we're not taking out a one-time loan so much. For example, with the acquisition of Sanyo Electric, we can use the money we spent to make up for it with a bank loan. In the same way, we can use our own funds to acquire first, and then borrow from domestic banks. In the current situation of Korn Ferry, as long as we are willing to give a certain amount of shares as collateral, the loan should not be a problem. ”

(End of chapter)