As the first film to exceed $100 million since the birth of the North American film market in September, the huge success of "American Sniper" is also related to the cold reception of the North American film market in August.

In August of this year, the North American film market saw its most deserted situation in nearly a decade.

After writing the lowest box office record in 15 years in August, the North American film market has been gathering strength for a "savior". Finally, in the second week of the fall season, "American Sniper" began with "The . One" is in the North American film market.

After more than a month of "grievances", the North American film market needs a flashpoint, and "American Sniper" just has all the conditions for a flashpoint.

September is traditionally the off-season for films, but films that are popular would rather be released in April and October than in September.

Matthew looked through the list of films released in September, films like "End of Alert", "In the Curve", and "Ghost Resentment" are either small productions or B-grade films, and in the face of "American Sniper", they can't bring any threats and impacts at all.

It is difficult for off-season films to break out, as long as they break out, it will inevitably be a dominant situation.

Although the popularity of any film has inevitably decreased after the weekend, "American Sniper" still maintained a good attendance, and the box office in a single day on four working days remained above $10 million, easily earning $45.3 million.

Before a new weekend, "American Sniper" was already approaching the $200 million mark at the North American box office.

The overall situation in society is favorable, the box office continues to be hot, both the producers represented by Matthew and the distributors of Warner Bros. continue to increase publicity for the film, and various advertorials are being touted in an endless stream on the print media and the Internet.

Coupled with the already explosive word-of-mouth and reviews, the views of the mainstream media are surprisingly consistent, and they are basically glorifying the film.

As we all know, with the prosperity of social networking sites, the promotion of social advertorials has become more and more influential.

"That's what Clint Eastwood's good film looks like, 'it's empty, but it's buzzing,' like a red-hot coal, not combustible, but with a higher temperature. ”

Although it bears the name of "American Sniper", it is actually not a traditional war film, and when the theme of anti-war is the only one that is politically correct and popular in the world, this film uses a special angle to show us the ups and downs of life in the interweaving of war and peace. Clint Eastwood succeeded in restoring the legend on the altar to a flesh-and-blood man, and also shaped the skeleton and soul of the film. ”

"The film's description of war can be said to be at an upper-middle level, even if war is not the main content of this film, the director has relatively realistically restored all kinds of things on the battlefield. Of course, there are still people who criticize it for not being popular enough, and this kind of audience recommends paying attention to the "Expendables" series. ”

Affected by the attack on the consulate in Benghazi, "American Sniper" has caused a certain amount of controversy, but in mainstream public opinion, political correctness cannot be questioned.

"The American Sniper, directed by Clint Eastwood and starring Matthew Horner, is undoubtedly a model of success, with fierce war scenes and detailed psychological depictions all adding to the film itself. The heroism in it strikes at the hearts and minds of the viewers, allowing the viewer to redefine the concept of the term war. ”

"War itself represents not only weapons, equipment, killing, bloodshed, the defense of the homeland, the absolute belonging of the territory, and the passive attack after the destruction of the regime, but also determines the fate of the soldiers who personally participate in the war, implicating the thousands of families behind the soldiers who charge into battle, which is also the meaning of war films. ”

As long as it conforms to the trend of the times and meets the needs of mainstream society, just like the former "Black Panther", the movie does not need to be made well to become synonymous with a good movie!

Of course, as the leading actor of the film and Hollywood's premier business superstar, there are also a lot of advertorials touting Matthew.

"Matthew's most important performance in this film is, I think, the part after the hero's return to peace. When his wife was about to give birth in the car, Matthew made an emergency U-turn on the highway, which simply regarded the American rural road as the desert of Iraq; Matthew's roar outside the hospital delivery room showed his excited state of mind left by the war on the one hand, but also revealed Matthew's helplessness in the face of the needs of his family. ”

Also, Matthew's drunken drink in the bar after returning home is especially brilliant, he obviously came back, returned to the United States with the coffin of his comrade-in-arms, but he couldn't let himself go home, because his heart was still there, on the battlefield, with the comrades he wanted to protect. He was remorseful and guilty, he was afraid of the battlefield filled with yellow sand, he had left all his weapons and equipment, and the fear of death made him want to go home, like a coward, like a deserter. If it hadn't been for his wife's call at the right time, he might have returned to the battlefield directly. ”

There are no competitors, the surging tide of anti-terrorism in North America, coupled with the powerful publicity, the stability of the box office trend of "American Sniper" is simply jaw-dropping.

In its second weekend, the film grossed just 49 percent of its three-day box office from its first weekend, earning another $69.2 million.

"American Sniper" took $251.4 million from North America in just ten days.

Taking advantage of Lao Mei's patriotism, Matthew has no sense of guilt at all.

This kind of thing is not done by him alone, it is done by all Hollywood and even the world.

However, because of the content and subject matter of the film, "American Sniper" has not been screened outside North America for the time being, but the box office and word-of-mouth of the North American explosion have attracted the attention of the world.

Originally, there were less than 60 countries and regions that decided to introduce this film, and more overseas markets are in a wait-and-see state, after all, the genre of the film is here.

The box office in North America was a big hit in the first week, and the trend was extremely solid the following weekend, which instantly made these wait-and-see people throw away their doubts.

For commercial companies, as long as there is enough profit, any concerns are superfluous.

Matthew's latest news is that by the time "American Sniper" began its third week of screening, more than 80 overseas countries and regions had confirmed the introduction of the film.

Even a company on the other side of the Pacific has made initial contact with Bella Anderson and wants to buy out the rights to "American Sniper" in the form of discs and online videos.

It is impossible for this type of film to appear on the market on the other side of the Pacific, and selling out the offline rights is undoubtedly the best option.

However, Matthew told Bella Anderson not to rush, and it was not too late to wait for "American Sniper" to get a higher box office in North America before formal negotiations.

From next weekend, "American Sniper" will start its overseas screening journey, and Matthew and other main creative staff will also cooperate with the screening plans of several major overseas markets, and run promotional notices.

While he still had some time in Los Angeles, Matthew hurried to take care of some other aspects of work.

"The Hunger Games' North American box office share has arrived. ”

In Studio 13's office, Bella Anderson reported to Matthew, "After the theater split, Warner Bros. deducted the promotional distribution fees and distribution commissions that we paid in advance, and our portion was $115.2 million. ”

Matthew nodded, "I remember that we invested a total of $95 million in the production and promotion?"

"Yes. Bella Anderson looked down at the statement in her hand, "The exact statistic is $95.16 million." ”

Matthew was quite satisfied, "There is a profit of $20 million at the North American box office alone." Now many box office hits, if you rely on the North American box office alone, you often can't even recover the cost, he asked, "What about the overseas box office?"

Bella Anderson replied, "The overseas screening of the film is not over yet, and Warner Bros. has given definite news that the overseas box office share will not arrive until the end of January or early February next year at the earliest." ”

"Hmm. Matthew is not in a hurry, just like all commercial operations, it takes time for the investment in the film to recover the funds and make a profit, he thought about it and specially advised, "After the profit of this film arrives, it will be pre-deposited separately, and I have other uses." ”

Bella Anderson responded, "Okay. ”

Matthew pondered for a moment and then said, "And the Avengers." ”

"This is the second part of my report. Bella Anderson took over and said, "Disney Studios just officially sent a letter the day before yesterday that the first North American box office share of "The Avengers" will arrive at the end of next month, about 50 million US dollars, and the remaining North American box office share will come one after another before the end of the year. ”

She took a sip of water and said, "The overseas box office share will have to wait until next year." ”

Matthew nodded lightly, "The profits from these two films are kept separately, and I am useful." ”

The Hunger Games and The Avengers undoubtedly generate huge profits, and he has long thought about what he will do with them, with a small part going to charity and the rest going to buy a private jet.

Since he had this kind of thought, Matthew simply said, "Bella, you collect the information of private business jets, and pay attention to the ones with a good reputation on the market." ”

"Okay. "Bella Anderson knows what her boss is going to do.

The two discussed some of the operational aspects of the company, and as Matthew was about to leave, Bella Anderson asked, "According to Miss Amanda's plan, the studio has a scholarship donation totaling $5 million to USC this week, am I there? or are you here in person?"

Matthew thought about his itinerary and said, "I'll take a trip." ”