818 Premiere Week
Facts have proved that Comrade Lao Liu is indeed a bit of a pitfall. He also saw his "wonderful acting" that night, which was called the embarrassment of the screen.
Of course, the overall effect of this film is still very good, and later people discussed and ridiculed his acting skills. It has also become a small trend, and basically everyone will bring a comment on his acting skills after expressing their opinions.
In fact, his performance is not so bad, but compared to the performance of Alex and those little animals, it is much worse. Everyone is acting in their true colors, and there is no trace of performance.
The average attendance rate was 43% on the first day of release, and slightly higher at 57% on the second day. The last day of cooperation with these small theaters was better, reaching 85%.
Don't look at the situation that it is not full, but it is already very high to be able to have such an attendance rate. After all, this is not a metropolis, and the population is very small, and even if there are some people from nearby cities who come to visit, the number is limited.
The first good news is that these small theaters directly contacted Suzanne to extend the release period, and the box office share for Liu Heming's side can be 75%.
For these small theaters, this is an unprecedented high score. It is precisely because they are also very optimistic about the future performance of this film that they dare to give such a discount.
For a small theater like them, they still attach great importance to the share of the box office, otherwise when Suzanne talked to them, they would have agreed so easily.
The second piece of good news broke out on the fourth day.
Because after three days of screening, the attendance rate of these small theaters exceeded 90% on the fourth day. On the Internet, this small wave of movie-watching has also begun to make waves.
This is really a trend, a trend that rolls in as Suzanne had expected, and it is a trend that Liu Heming and they don't need to continue to invest in at all.
This stems from people's enthusiasm for watching movies on the Internet, which is too high, especially those who live in the metropolis, and feel the small pain of living in the metropolis for the first time.
Why is it that such a good film can only be seen in the towns and villages? Isn't it usually shown first in the metropolis and then in the outlying areas? Why is it the other way around this time?
The rhetoric on the Internet will be more or less intense, and many of these people who want to watch this film also buy tickets on the website of the theater chain, and some people go directly to buy tickets but don't buy them, and they also leave messages.
Then these big theaters couldn't sit still, and they didn't expect that when they were reviewing the film, they would be blind. Such a film that seems to be as light as water and does not have much passion has even been popular.
Suzanne was busy, and the phone calls continued. Although the plan for booking is to wait for these theaters to cry and shout for release, they will cooperate with them. But when these theaters really come to the door, you can't be too arrogant.
Suzanne adheres to the principle of high box office share, if you want to screen it there, you can get 90% of the box office share in the first half of the month. Then decrease by 10% each week until you reach 50%.
This share ratio is not low, and only those super blockbusters can enjoy such treatment. Otherwise, even if these big theaters don't pay much attention to the box office, for these independent films with no foundation, it is already very good to be able to give 60% of the box office share in the first week.
On December 30, 2016, the film "Glamorous Girl" landed in major theaters across the United States, and the total number of screens given in these theaters was 3,326.
Although these theaters want to make money on this film, everyone is still relatively conservative, and the number of new screens is not high, only 1861. There is a gap with Susanna's expectations, but Liu Heming is already very satisfied.
The box office on the premiere day also made Liu Heming very satisfied, reaching 13 million, only behind "Rogue One" and in front of "The Voice", in the second position.
On December 31, another 700 screens were added, bringing the total number of screens to 4,026. The box office on this day was more beautiful, reaching 26 million, directly doubling the box office of the previous day.
At the box office in the past two days, more than half of Comrade Liu's investment in this film has been recovered. also made him truly realize for the first time that movies can really make so much money.
On the third day of full release, the total number of screens decreased to 3,725. But the box office grew again, reaching $29 million.
In fact, the number of new screens is significant, and the decrease is in the rural areas where the film was first released. Now that it has been released in the United States, not many people will go to them to watch the movie, so the number of screens should be reduced and continue to make way for "Rogue One".
This is also the real opening week of the film "Glamour Girl", which earned a total of 68 million at the box office, taking the first place at the North American box office this week, and throwing off the film "Rogue One".
The North American box office of "Rogue One" this week was 64.34 million, because "Glamour Girl" was born out of nowhere and did not achieve a hat trick.
Whether it is in terms of word-of-mouth or the box office of the film, "Charming Girl" is a success. This box office, Liu Heming wants to take 90%. And with the end of the premiere week, this film has really attracted people's attention, not only those fans and sisters of Alex want to watch it, but many parents also want to take their children in to watch it.
On the side of the newly signed theater chain, the number of screens will continue to increase, and the total number of screens of "Charming Girl" will once again exceed 4,000.
Don't look at the high box office share given by the theaters to Lao Liu, but they are very happy to give it.
This film can be said to be also a "popcorn" movie, and the proportion of family moviegoers in the current audience group has increased a lot. The family brought their children to watch the movie, and the sales of popcorn and drinks also increased a lot.
"Rock, congratulations, tomorrow you will be a member of the 100 million yuan box office club. Liu Heming looked at Locke, who was so happy, that he couldn't close his mouth, and said seriously.
"Dexter, I also want to congratulate you, judging from the current situation, maybe this film can exceed 250 million dollars at the North American box office. Locke also said seriously.
"Oh, don't you compliment each other like that, okay?Now that we have been contacted by the distribution companies of the other countries, what do you think about their share?" Suzanne asked, "unkempt" as she walked over.
She was really the busiest one during this time, and she felt so distressed to Marion that she often opened a small stove for her. There are really too many things, it's just a grass platform, where are so many people to help deal with these complicated work, all counting on her alone.
"Susanna, you can do it, anyway, you are the one who knows these rules the most among these people now. Liu Heming said very easily.
Suzanne rolled her eyes, but became more interested, "Boss, why don't we really start the film industry?" ”
This time it was Liu Heming's turn to roll his eyes, "You don't have to ask me, you ask Locke, does he have the confidence to make such a movie again." ”
"Susanna, although I also want to be a real film director and continue to make more high-quality films, this "Charming Girl" can only be regarded as a special case. Locke said with a wry smile.
"The success of "Glamour Girl" comes from two aspects. One is that the ranch itself has a lot of tourists, and the other is the way Alex gets along with the animals. ”
"It makes many people feel very strange, they didn't expect that humans and animals can get along so harmoniously, and they didn't expect these animals to have such a cute side when they can't see them. ”
"It's the first time people watch a film in this style, so it's a novelty. If we continue to shoot the second and third films, although we can also have some box office, and maybe even make tens of millions of dollars, we are consuming Alex and these animals. ”
"This film, just shoot one, it's very good, leave people with a classic. Not to mention me, even if the rest of the directors come to shoot, it will be difficult for the audience to feel better than this one. ”
Suzanne thought for a moment and nodded.
That's true, unless you shoot other subjects, or isn't it just consuming Alex and these little animals, how could Liu Heming, the Barbie who loves the baby, agree.
But if you change the subject matter, you won't be able to replicate the miracle of this film at all. Even with the appeal of this film, if you can get an official screening opportunity, it is basically a loss of money.
"Okay, now that our film has been unexpectedly successful, let's not think about anything else. Liu Heming stretched and said.
"Let's set everyone's time again, and we have to go to the island for the annual meeting. After the annual meeting, I have to go back to China for the Spring Festival. ”
"Locke, this time I'll take out 10 million dollars from the box office and give it to you to distribute to the crew. I don't know how other people's crews are allocated, but I think the number should be about the same, right?"
"Dexter, it's been a lot. Locke smiled and nodded.
"The production process of this film is not very complicated, with Alex in place, and the animals are very cooperative. In fact, the whole filming process is that everyone is playing. ”
"That's good, the movie is over, and you can put your heart down. The next time is to find out your friends and see who is interested in joining our advertising department. Liu Heming smiled and nodded.
"Now you're not a director, you're an employee of our company. The affairs of the advertising department must also be taken care of. Otherwise, not only will there be no salary, but money will be deducted. ”
Locke nodded vigorously, he really doesn't have to worry about the movie, and he has to take his life to a new level.