Liang Shenmou is a successful example, although others have made good progress, but they are not as smooth as him, and they do not have such great results. One of them actually went back to his hometown to make "straw sandals", and Hang Yu looked at his entrepreneurial project and was silent for a long time.

This person's name is Zhao Yi, who was originally a packaging worker in the distribution department, and the reason why he participated in the training class was not because he wanted to turn over, but because he felt that the packaging was too tired, and he wanted to go to the training class to have fun, but he didn't expect to really pass.

Now that he passed, there was no reason to give up, Zhao Yi suddenly thought that his grandparents had made straw sandals before, so he decided to do this project. However, Zhao Yi does not have much expectations for this project, he still wants to mix his salary for a while and play in his hometown for a few months.

But after Zhao Yi told his parents and grandparents about the company's mission, his family attached great importance to it. Zhao Yi's parents and grandparents have relatively simple personalities, and they think that since the company pays him a salary, they should try their best to do a good job.

Of course, what they are really worried about is Zhao Yi, afraid that he will be fired if he does not complete the company's tasks.

They were all farmers and were not afraid of trouble, so they made straw sandals at home whenever they had time. Especially grandparents, because they don't need to work, they can make more than ten pairs of straw sandals at home a day, all of which are woven with hemp rope.

Zhao Yi called friends in his hometown, played for a while, and found that there were more than 200 pairs of straw sandals piled up at home. This can bring him down, because he didn't report to the company at all, but wanted to delay as much time as possible.

But his parents urged him to tell the company as soon as possible and sell the straw sandals.

was urged by his parents to have no choice, and Zhao Yi was also a little afraid that the company would settle accounts with him, so he reported it head-on. But Zhao Yi didn't dare to set a too high price, for fear that he wouldn't be able to sell it, so he made a pair of three yuan and hung it on Jiangnan Mall.

The company is in the exploration stage of manual entrepreneurship, and did not ignore it because the straw sandals are not on the table, but according to the normal procedure, gave a day's homepage recommendation, but the recommendation is slightly worse, in the bottom section of the homepage.

However, what Zhao Yi didn't expect was that his straw sandals would soon have an order.

On the day of the recommendation, his more than 200 pairs of straw sandals were sold out, and he was stunned when he saw it.

"Three dollars is not too cheap. Zhao Yi felt at that time that he might have underestimated his family's efforts.

Because his straw shoes are made of hemp rope, which is time-consuming and laborious, the cost is actually not low, and the quality is better than that of ordinary straw sandals, and it is not so abrasive. And three yuan a pair is really cheap, so many people buy it back to play, or use it as slippers.

However, after his parents found out, they thought it was already good, anyway, his grandparents were idle, and they were very satisfied if they could earn a few hundred yuan a month. Zhao Yi didn't have anything to say, anyway, he didn't have to do it himself, so he continued to let his family supply.

However, after perceiving that there was a bit of a market for straw sandals, Zhao Yi raised the price to ten yuan a pair.

"There are still people who wear straw sandals these days... However, it is estimated that the market is not large. Hang Yu shook his head and smiled, he felt that Zhao Yi's entrepreneurial process was quite interesting, but it didn't seem to have any potential.

"As long as it's on the homepage, nothing sells. Jiang Rong said.

"Well, it sells that little straw sandal, which is not as good as a fraction of the recommended price. Hang Yu said: "But for the ultimate goal, even if we can't make money, we have to support them." ”

"I understand. Jiang Rong replied.

Although Zhao Yi's entrepreneurial project was wonderful, it was also judged successful by the company and his salary was suspended.

Jiang Yan Company will not be stupid to pay them all the time, but once the business reaches a certain level, it will stop paying salaries and let them support themselves. If they can't even support themselves, their project is meaningless.

Zhao Yi has two choices, one is to work hard to expand the market, and the other is to return to the company to continue working after the application is over. Of course, they can also submit an application to the person in charge and try again, provided they can convince the person in charge.

As soon as the company's salary stopped, Zhao Yi was immediately dumbfounded.

"What's the situation, I also call it entrepreneurial success. Zhao Yi didn't expect that the company would judge him as successful.

What he doesn't know is that the company determines whether a person is successful in starting a business is not based on how much he earns, but on what stage he has reached. The things made by Zhao Yi have been sold and made money, which means that he can continue to do it.

Zhao Yi thought about giving up and finding a new job.

But after playing in his hometown for a while, he suddenly didn't want to go back to the city. Anyway, there was food at home, and he was not unprofessional, so Zhao Yi decided to continue this career.

Zhao Yi's brain is not stupid, once he puts it in, he comes up with a lot of ways to increase sales. First of all, the style of straw sandals can be made relatively simple, because few people will wear straw sandals to go out, and it is more suitable as slippers.

After the style is simplified, the materials and manpower are reduced, and a lot can be done in a day.

Secondly, Zhao Yi thought about whether to dye the straw sandals with some color.

And the fifteen of them were just experimenting, and after seeing the effect, Hang Yu personally approved it and asked Tan Jing to continue to do it according to this model. Next, the company will train more people like Liang Shenmou and Zhao Yi, not to succeed one by one, as long as there is a certain effect.

"It's still too slow for us to do it ourselves, and we should rely more on the market. Hang Yu said: "It is best to publicize Liang Shenmou's deeds and let more people know about this entrepreneurial model." ”

"No problem, we can hype it up on Weibo. Jiang Rong said.

"Directly explain our requirements, as long as it is a cooperative, every craftsman has a stake in the factory workshop, we can give support in the promotion and support this business model. Hang Yu said.

"Okay. Jiang Rong replied.

Hang Yu's goal is a bit idealistic, but what he has is patience.

In addition to Jiang Yan, there are other corporate capitals that target the artisanal industry.

However, their approach is more direct, often investing a sum of money into it, hoping to rejuvenate the vitality of the handicraft industry, but there are no specific measures and practices, to put it bluntly, they don't care.

For example, in some European countries, they are very fond of handicraft, quality, and art, and try to commercialize it. However, they took the luxury route, while Hang Yu took the civilian route, hoping to marketize handicrafts.

Europe's luxury route is successful, but it is difficult to replicate because China's international image has not yet been reversed.

In addition, Europe's heritage in handicrafts is actually inferior to ours of China. They play around with those things, and the heritage of thousands of years of handicraft in our country can find a lot of valuable products that can be repackaged.

It's safe to say that there is no country other than China that has been able to revive the handicraft industry.

Because for the handicraft industry to prosper, it is definitely not something that luxury goods can support.

The next day, Hang Yu did not go to work at the headquarters, but came