The listing of Facebook means that the family fund will increase its capital by tens of billions.

In terms of personal assets, Mark and Donald are not as rich as Gates, Warren Buffett, and Ellison, but their family funds are far better than the former, which means that they control more money and power.

Speaking of going public, Mark is also very proud, he said: "It's not that Mi Online and Yahoo are not working hard enough, or not doing well enough, they are already very powerful and have become the first in the industry, but the times have suddenly changed." With decades of hard work, I changed the sky at a glance.

They defeated all their opponents, but lost to the times. ”

Donald said: "This era is shifting from "product" as the center to "service" as the center, with the improvement of the social division of labor, "standardized products" will inevitably be replaced by "customized products + services", this is the fundamental logic of consumption upgrading! Yahoo only cares about putting content, but cannot improve the experiential service, it will be difficult to win back from the competition with Facebook and Google! I have always emphasized one sentence: all industries in the future are service industries. If you only offer standardized products, the profits are bound to get smaller and smaller. All consumer goods are destined to have substitutes, and it is their fate to be subverted, and only service is eternal. ”

Hundreds of celebrities and wealthy people came today, all of whom were elites in various industries, but now they were all around Mark and Donald, listening to their brothers' nonsense.

Mark said: "It's like a crow drinking water, an old crow after years of fumbling and finally figuring out a way to throw a stone, it drank the water smoothly, and the method was written in the textbook! ”

Mark added: "We're the crows with straws. ”

The listing of Facebook will bring huge and massive funds to the Wang family, but Mark does not value this, but the huge power it has, which is undetected and invisible.

We all know that the user base is the lifeblood of social Internet companies, and users are the foundation of profitability. As the world's largest and most user-used social media, Facebook surpassed 1 billion monthly active users for the first time in the first quarter of 2010.

Facebook is a real-name social platform, the vast majority of users are real identities, and Facebook's data can cover each user's real information and online trajectory, which is a great advantage for advertising.

According to the information in Facebook's second-quarter financial report, at present, every Facebook user in the North Mi region has helped Facebook earn nearly $10 in advertising fees, and with the current trend of Facebook's global expansion, it is possible to form a global advertising platform.

Facebook has a wide variety of advertising formats, which can be divided into many different types according to different dimensions. According to the product, it can be divided into advertising on Facebook, advertising on the Internet, etc., and according to different locations, it can be divided into: information flow advertising, sidebar advertising, etc.

Among the many ad categories, the most efficient ad delivery is divided according to the purpose, and the ads are served through algorithmic models to increase click-through rates and maximize ad revenue.

There are 12 forms of purpose: increase website clicks, increase website conversions, increase homepage post engagement, increase homepage likes, increase mobile app installs, provide coupon collection, enhance local market awareness, event response, product directory promotion, enhance brand awareness, develop potential customers, and increase video views. The innovative idea of such an algorithm makes Facebook advertising more realistic, thresholded, and predictable, which is also the core profit model of Facebook.

This is the benefit of performance, he also has a deeper enormous power, which may not even be discovered by Donald, but with the addition of high-ranking government officials such as Boris, this terrible power will sooner or later be grasped by them and unleashed.

Google, Amazon, and Netflix's automatic recommendation mechanism is due to the pervasive detection of users' lives, and takeaway and taxi-hailing apps lead to the leakage of users' addresses, etc., big data is like an invisible fog, which has quietly penetrated into all aspects of people's lives, and even our own private behaviors that we are not aware of have been seen at a glance in front of big data.

If you collect data from people and describe them, you have more information that you can use, you know how to refine the sample, and then you can give information about the events they care about in language and images that they are more likely to relate to.

This is the concept of "user persona" in behavioral psychology

The so-called user portrait is actually "labeling", and marketers extract the commonalities of the target group's social attributes, living habits, and consumption habits through research, and blend them into a typical user image.

User personas are not unique to the era of big data, and marketers have always used this method to understand and target consumers.

However, in the past, interviews, questionnaires and other research methods could only obtain general group descriptions, but now big data has qualitatively improved the accuracy of survey results. Each user can be precisely positioned, individually located, and individually broken.

When using FB, not only do the ads that each user sees are the most positive, but these ads appear in a form of unnoticed, disguised as messages or activities posted by friends, and subtly influence the user's attitudes and thoughts when they are unprepared.

If you know that the other person is campaigning, no matter how much one of them slanders and attacks the other party, you will not believe it, but when you browse information on the Internet and see all the negative information about a person, will you still believe that he is a good person?

It is rumored that this Sichuan *** used this method to defeat the hardcore politician Hillary Clinton and enter the White House as a seventy-year-old businessman.

Mark instigated this Jerry campaign, not blindly arrogant, he has a certain confidence and certainty to complete all this, the supercomputing of the Facebook headquarters is to achieve data sharing with Netfy, they have billions of user data, for them to study and analyze, to obtain the likes of these people, so as to put in advertising to their liking, the effect is very obvious.

In the hands of careerists, this will be a powerful weapon, and Gargo will appear on the screen, and will use it to make trouble and subvert the world, and at the same time, there will be lone agents, righteous people, and strong men who will stand up and fight against it.

Before he knew it, Mark had become the villain in the film and television works, he used to be a kind-hearted teenager, and now he can do anything for the sake of profit.

Mark and Donald talked in front of hundreds of celebrities and magnates, Donald is really proud, the twenty-four-year-old CEO of a world-renowned company, he has achieved his dream.

Mark, on the other hand, was trying to cover up and make an alibi.

While they were talking, Jerry's Mercedes was driving up the fork in the road to Villa Mark.

A truck hit the stab, knocking the Mercedes out of the way, another van rushed out of the side of the road and stopped to the side, and six masked men armed with AK47s rushed out of the car and surrounded the Mercedes.

Jerry sat in the back seat, did not wear a seat belt, and was knocked unconscious on the spot, while his bodyguard was extremely strong, shooting back when he was seriously injured, injuring one of the opponents.

These big men are not good at stubble, but people who have been in battle for a long time, and they scattered, shooting back, and some even threw tear-destroying gas.

The fainted Jerry was also choked up, and with an instinctive reaction, he immediately ran out of the car and fought back with a gun, while the bodyguard wearing a seat belt was choked with tears and tears, coughing wildly, and had no time to dodge, he was shot and passed out.

This Jerry is worthy of being a former ace agent, although his energy is not as good as before, he still flashed the cover of the car and hit the other three people, his marksmanship is extremely accurate, three shots in a row, the gun killed, and actually killed three people.

However, when Jerry was about to escape, he found a red dot on his body, he couldn't help but sink, the other party actually dispatched a sniper in order to catch him, he was sure that the other party had aimed at him, if he dared to escape, the other party would shoot without hesitation, and the other party also demonstratively hit the gun in his hand, flying out of the side, showing extremely superb marksmanship.

This level of shooting, if you want to hit Jerry in the head, it will never hit anywhere else.

Jerry knew that he was noble, not an ordinary person, and the other party was only afraid that he was going to kidnap him and then extort ransom, so he raised his hands happily.

In the smoke of gas, two big men quickly approached, and one of them smashed the butt of a gun on Jerry's head, directly knocking Jerry unconscious.

The other pulled out the handcuffs and locked Jerry up.

This gang of robbers was extremely professional, they immediately gathered their wounded men, quickly returned to the van to retreat, this is a feeder road leading to the villa where Mark is located, usually there is little traffic, but today Mark had a big party, many people came by car, the matter here was quickly discovered and the police were called.

When Mark vowed to the representatives of the big four investment banks and the executives of various securities companies, "Investing in Facebook will be a wise project, and you will double your profits in less than three years...... In order to succeed in listing, cheers!" Facebook has decided to issue shares jointly by the four major investment banks, and they also have to sell these shares to other companies in order to make a profit, and these people here tonight are the main buyers, as long as these people are impressed, they are not afraid that the stocks will not sell.

As a top hunter in the investment world, Mark personally lobbied, and with his fierce record of not missing a beat, he fooled these people's blood boiling, and he regretted not buying tens of millions.

Dozens of business elites were fooled by Mark so that they only had money in their eyes, and shouted in unison: "Cheers!"

At this time, Anderson rushed in and shouted, "Oh no! Senator Williams has been kidnapped on Country Road 8!"

Donald's goblet fell to the ground: "What!"