Chapter 603: Explosive Sales, Spring in the VCD Industry
With the establishment of the national VCD production and R&D base of Xiaomi Technology, the newly listed Xiaomi VCD has suddenly become the most popular brand in the country. Pen, fun, pavilion www. biquge。 In particular, Mr. Zhu, Executive Vice Premier of the State Council, attended the establishment site and wrote an inscription of encouragement, which added a fire to this situation.
Fire, fire, it's too hot - although Xiaomi VCD has just been listed, it has suddenly become popular all over the country, north and south.
Now, when people mention VCD, the new "tall" electrical appliance, the first thing that comes to mind is the brand of Xiaomi VCD, after all, it is too hot. As for Wan Yan, the first "crab eater" to break into the VCD industry, hehe, who will know him?
Besides, Wan Yan has nothing to promote besides flaunting that she is the first to go public. Moreover, the reason why they can continue to produce and operate safely and steadily now is thanks to Su Chenyu and Xiaomi Technology. If Xiaomi Technology treats Sony, Philips, Panasonic and other international electronics giants like it treats Wan Yan, it will not blow it or black, and now Wan Yan has gone bankrupt.
You must know that Xiaomi Technology has charged a high fine of $50 for each infringing VCD of international electronics giants such as Sony, Philips, and Panasonic. In addition, patent licensing fees ranging from $20 to $22 were charged for each VCD. These two sums of money may not be anything to international electronics giants such as Sony, Philips, and Panasonic, after all, they have a big business and strong strength. But for a weak chicken like Wan Yan, who has to rely on loans for production funds, it is a catastrophe.
Therefore, Wan Yan can "survive" in the VCD market, that is a huge victory, and some other things that have and don't have to think about it.
I have to say that Jiang Wanmeng and Sun Yansheng are still very self-aware, although Wanyan "succeeded" in being crushed by millet, but they did not have the slightest complaint - of course, they did not dare to have the slightest complaint.
After knowing that Xiaomi Technology coerced the Quartet, it forced Sony, Philips Panasonic and other international electronics giants to sign two unequal treaties, infringement compensation agreements and patent licensing agreements. Jiang Wanmeng and Sun Yansheng were afraid that this guy would turn around and tear up the previous non-prosecution agreement and free patent licensing agreement.
Besides, Jiang Wanmeng is not a successful businessman in his own right, and Sun Yansheng is ready to do something else after getting the huge amount of money from Xiaomi Technology to acquire C-Cube.
Moreover, under such a large-scale crazy propaganda by a series of official media such as CCTV and party newspapers, the form is already obvious, the country is praising Xiaomi technology and escorting Xiaomi VCD.
In this case, it would be a ghost if the sales of Xiaomi VCD did not soar to 90,000 miles, so it exploded directly.
Xiaomi's VCD sales are like a nuclear bomb that has been detonated, directly blowing up a sinkhole in the entire Chinese electronics consumer market.
No one expected that VCD would have such a large market for such a rare thing - in a short period of time, Xiaomi VCD actually exploded the sales of nearly 100,000 units.
100,000 units, don't you feel that this number is not a big deal, after all, compared with the sales of millions and tens of millions in later generations, it is nothing at all, and it is not even a fraction. However, in this era, in this era of electronic wilderness, the sales of 100,000 units are simply astronomical.
Based on the price of 4000 yuan for the standard version of Xiaomi VCD, these 100,000 units will bring at least 400 million marketing performance to Xiaomi Technology. 400 million, for the Chinese business community in later generations, it is a drop in the bucket, after all, Wang Shoufu once said, "Set a small goal that can be achieved first, such as earning 100 million". However, for China at this time, 400 million is definitely a frightening number, and the most important thing is that the 400 million will basically go into the pocket of Suning Group in the end.
As for why?
It's very simple, because the sales of Xiaomi VCD are only sold in the brother company Suning Electric Appliances in addition to Xiaomi Technology's self-operated stores across the country. In this way, from the factory to the final arrival of consumers, all the profits of Xiaomi VCD are collected by Suning Group.
However, this self-digesting sales method within Suning Group, although it can ensure the maximization of benefits, but it greatly restricts the further expansion of Xiaomi VCD. After all, although Suning Electric is the largest home appliance chain company in the country and even in Asia, it does not mean that he has monopolized the market. On the contrary, in the home appliance retail industry, Suning Electric has quite a lot of opponents, and there are Gome's strong little brother in China alone, and there are many weak chickens such as Dazhong and Department Stores.
Therefore, in order to occupy the market to the greatest extent in Xiaomi VCD, it is impossible for him to only sell in Suning Electric, and it is inevitable to enter other supermarkets. You must know that Gome's richest man Huang has already looked for Liu Zhaochang many times, just to let Xiaomi VCD enter Gome.
After communicating with Suning Electric, Liu Zhaochang has agreed to Huang Shoufu's request, and Xiaomi VCD will enter Gome as soon as possible. In addition, Xiaomi VCD will also relax restrictions on other shopping malls and stores, and distribute goods on a large scale.
As a result, it is almost a sure thing that the sales of Xiaomi VCD will "explode" again. Moreover, because of the fire of Xiaomi VCD, even the sales of Wanyan VCD have increased slightly - after all, radish greens have their own loves, who doesn't eat dumplings during the New Year?
Under the background of Xiaomi's VCD sales continuously exploding and hitting new highs, China's VCD industry has actually entered the spring ahead of schedule. According to the statistics of the Commission of Science and Technology and the Ministry of Information Industry, China's VCD market will reach at least one million units sold this year.
This data seems to be a shot in the arm, which has completely driven the Chinese business community crazy, one million VCDs, that is a super large market of nearly 5 billion.
As a result, domestic capital from all walks of life rushed into the VCD industry with banknotes, as if they would be able to make money as long as they entered it - they thought that it was as easy for the VCD industry to make money as it was to pick up money.
There is no doubt that the spring of the VCD industry came suddenly, so suddenly. Obviously, all this is the credit of Xiaomi VCD, because his explosive sales are so tempting that all kinds of capital can't help but break in.
However, this life is not the previous life, the entire VCD industry is reckless and wild, this time, with Xiaomi technology, not everyone can enter......