November 10th.

"All departments are ready, okay?"

"The marketing department is ready!"

"The technical department is ready!"

"The advertising department is ready!"

"The General Affairs Department is ready!"

"The logistics department is ready!"

……

"We are about to usher in our first Double 11 shopping festival, and the few minutes after 0:00 is the time when customers are most concentrated, so we must make sure that the preparations are in place, and don't drop the chain," Liu Qiangxi emphasized again.

Everything is the most difficult at the beginning, and if you don't do it well at the beginning, it is easy to affect morale, and the difficulty of reversing it later is not an ordinary fight. On the contrary, if the start is smooth, everyone is in a good mood, and it is likely to do things beautifully.

……

Shishahai Courtyard House.

"Don't you really attach great importance to the Double 11 shopping festival in Jingxi Mall, why don't you go over and have a look?", Bai Xue said as she looked at Jiang Hui, who was teasing Wangcai.

"I'm just going to put pressure on them and it doesn't do much. Besides, Jingxi's biggest shareholder is still Liu Qiangxi, and he may not be happy for me to go over."

"I don't have full control over Jingxi, so why do we have so much resource support?".

"Because Jingxi will be the meat in the bowl of the Korn Kong Group sooner or later, I am just investing some resources in advance."

"You're so optimistic about the online shopping market, why don't you just set up a company and do it yourself?"

"Talents are rare, the accumulation of Guanghui Group is still too small, it is really difficult to find a talent who can build a shopping website from scratch on his own, it is better to spend some money to invest in Jingxi."

"I'll also place a few orders in a while and experience what it's like to shop online."

……

A dormitory at Imperial University of Technology.

"You guys pay attention, it's already 11:55, you must help me grab this computer in a while."

"The original price is 6666 yuan, and now the spike price is only 5555 yuan, and the discount is really not small."

"Not only that, I went to Zhongguancun Electronic Market to ask several stores, and the general price is more than 7,000 yuan, so the discount is greater."

"Can Jingxi make money by doing this?"

"You don't understand this, do people need shops to sell things online? No. Do you need a salesperson? Basically, no? Is there a channel in the middle to make money? No, people get the goods directly from the manufacturer. In this way, the price is definitely lower than that of a physical store."

"But it's not that low, is it?".

"In the Internet market, there is only what you can't imagine, and there is nothing that no one can do."

……

An Internet café.

"Don't play yet, pause, and go to Jingxi to grab some cards."

"yes, I almost forgot, the first 100 people to buy a point card for the glorious game are 50% off."

"Not only that, but Tudou's VIP can also be purchased at a discount."

"This kind of activity needs to be done more."

"If you think about beauty, how can you make money if you do too much?"

……

November 11 at 00:00:01.

"The first order is closed, it's an HP notebook."

"The second order was also sold."

"Thirdly... The tenth order was also sold."

"Wow, more than 3,000 orders were traded in one minute, which is almost the same as the day we did a month ago."

"The transaction exceeded 10,000 orders in five minutes, and the transaction amount exceeded 8 million, which has broken all the records of our Jingxi in the past."

The transaction amount in five minutes exceeded 8 million, which is rotten in the future and cannot be more rotten. When a certain treasure was on Double 11 in later generations, it was less than 1 billion in one minute, less than 10 billion in 10 minutes, and the turnover in one day exceeded 100 billion.

However, after all, this is an era when the penetration rate of smartphones was extremely high in later generations, broadband entered almost every household in the city, and the number of Internet users in the Celestial Empire was the largest in the world.

Looking at the data of Beijing West in the winter of 2006, it is already very remarkable. Judging from the transaction amount of each order, the average is close to 800 yuan, which is a very high number. Of course, this has something to do with the fact that most of the products sold by Jingxi are computers, mobile phones and other products, as well as this full reduction event, and the turnover of each order is not so high.

Considering that the online shoppers of the Celestial Empire are mainly well-educated young people, this indicates that in the next 5 to 10 years, as this group of people grows, they will become the main force of social consumption, and their consumption patterns will have a profound impact on social consumption habits.

The future of Jingxi and Meituan's shopping channel is bright.

"Half an hour, 30,000 orders! The turnover exceeded 20 million, Mr. Liu, this is about to catch up with our usual weekly sales."

"Brothers, we have succeeded! We have made history again, everyone keep up the good work, I will let the canteen give us more food," Liu Qiangxi said happily to his colleagues while standing on a stool.

……

Jingxi Mall's official Weibo: The transaction exceeded 3,000 orders in one minute, and the transaction exceeded 50,000 orders in one hour. On Double 11, Jingxi has created another history.

Liu Qiangxi's Weibo: For online shopping, choose Jingxi. With a transaction of 30 million in one hour, I believe in everyone's choice.

……

A certain treasure.

"Is Singles' Day so popular?"

"I don't know if what Liu Qiangxi said has moisture, if it is true, then this event is still very effective."

"As the largest e-commerce company in the Celestial Empire, our daily turnover is about 50 million, and Jingxi can have 30 million in an hour, which is already very high."

"Why don't we do a similar event? If we start preparing now, we can catch it up in mid-December or on New Year's Day."

"As you mentioned last time, there are already events on New Year's Day, and what we need more is to create a new festival to stimulate consumers to spend money."

"Ok, I'll go back and organize various departments to formulate relevant promotion plans."

……

A forum.

"Yesterday, I grabbed a mobile phone at a special price in Jingxi on Double 11, but I didn't expect to be able to query the logistics information now, so happy."

"Small profits but quick turnover, support the development of a conscientious enterprise like Jingxi".

"Buying real things at a low price is very important for us dicks."

"I hope there will be Double 11 every year."

……

Korn Ferry Group.

"Mr. Jiang, we succeeded."

"Everyone's worked hard."

"On the day of Double 11, we have completed more than 200,000 orders, and the sales amount has exceeded 100 million, creating the highest sales record in a single day of online shopping."

"Since then, we have made Singles' Day a fixed festival in western Beijing, and strive to double it year by year."

"No problem, I'll go back and summarize the experience and lessons of this event with you. Although we have achieved good results this time, we still found a lot of problems and there are still many areas to improve."

The success of Double 11 has given all Jingxi employees great confidence and let everyone see the broad prospects of the e-commerce industry.

Ahead is a sea of stars, waiting for everyone to discover!

(End of chapter)