Lin Feng coughed lightly, attracting the attention of all the reporters.

"Dear reporters and friends, I, the fast food chain under Lin's Catering and Entertainment Co., Ltd., will automatically provide invoices to all customers who come to dine from tomorrow, and it is the kind of invoice that is scratched off. After Lin Feng finished speaking, he smiled mysteriously.

The reporters were stunned, and their minds were racing.

"Mr. Lin, what do you mean by this? Does it imply that McDonald's, KFC and other fast food restaurants do not issue invoices, which is tax evasion?" A group of reporters flocked to the scene, grabbing the microphone to ask.

Lin Feng smiled but did not answer.

"Mr. Lin, you should know that the catering industry is subject to a fixed tax of 5.45%, and McDonald's and KFC will never take the initiative to evade taxes. Zong Qinghou secretly kicked Lin Feng.

"Mr. Zong, don't worry, I know this. Lin Feng secretly patted Zong Qing's back leg and said, "You know, I know, almost all entrepreneurs know this truth. But the common people don't know, and neither do the journalists. Lin Feng secretly pointed to the reporters in the audience who were surprised and had big news.

Zong Qinghou was silent, silently thinking about Lin Feng's intentions.

"Mr. Zong, you also know that your very Coke tastes no different from Pepsi and Coca-Cola in terms of taste and texture, for the vast majority of people, but Weishenme can sell so well for their Coke, but your Very Coke can't? Chinese people have preconceived the recognition of Pepsi and Coca-Cola, and psychologically believe that your very Coke is counterfeit, and the taste is definitely not as good as the original. Although Lin Feng's words were a bit harsh, Zong Qinghou also knew that this was the truth.

The performance of filling and selling very Coke in Pepsi or Coca-Cola bottles is just as good, but it can't be sold with very Coke's own bottles.

"So, Mr. Zong, I know that McDonald's and KFC are excellent tax enterprises, but I still say these words that will mislead the public, just to gain popularity. Lin Feng smiled slightly, and then said, "If entertainment stars want to become popular quickly, the fastest shortcut is to make scandals. Our strategic alliance wants to make a name for itself in the shortest possible time and become a household name, and it is the fastest way to fight a verbal battle with a company that is already familiar to the public. ”

When Zong Qinghou heard this, the whole person was happy, and secretly said that Lin Feng was despicable, but he liked this method very much. The so-called no business is not treacherous, not to mention that this is just a business method.

"However, aren't you afraid that the giants of the two fast food chains will trouble you, if you start a lawsuit, your little asset will not be enough to toss. Zong Qinghou said worriedly.

"Haha, Mr. Zong, I said that McDonald's and KFC evaded taxes, I just said that my fast food chain automatically provides invoices for customers. What are they accusing me of, suing me that hamburgers are cheaper than them?" Lin Feng smiled, "All of this is secretly speculated by these reporters in the audience who don't understand taxation. Maybe they don't understand it at all, but in order to pursue news points, they deliberately pretend not to understand. ”

"As for trouble, I'm even more afraid. When I decided to open the country's first fast-food restaurant with independent intellectual property rights, I realized that I had to compete with McDonald's and KFC. I don't have much ambition, as long as I have a three-legged relationship with McDonald's and KFC in China!" Lin Feng clenched his fists and said.

Zong Qinghou trembled, Lin Feng's "very small" ambition deeply touched the heart of Zong Qinghou, who made a fortune by relying on Waha X Nutrition Children's Oral Liquid. Looking at this young man who was about the same age as his son, Zong Qinghou had a sigh of being old for the first time!

Lin Feng's determination, decisiveness, means and courage far surpassed the young people he had seen, and even no less than these well-known entrepreneurs who already had a certain status in the industry.

This young man will definitely achieve great things in the future. - Zong Qinghou secretly exclaimed.

At this moment, Zong Qinghou's sharpness that was slowly smoothed out by the unique environment after he reached middle age and succeeded in entrepreneurship burst out from his heart again. ――I must make Waha X the largest company in the domestic beverage market share, and the carbonated beverage market will never be zuihou!

The next day, newspapers and major news across the country reported that Lin Feng's fast food restaurant and Waha X had reached a strategic alliance, and Lin Feng's fast food restaurant would no longer sell any of Pepsi and Coca-Cola's drinks, and all drinks would be provided by Waha X Group.

But this report is not the point, the focus is on the bomb dropped by Lin Feng later.

"Fast Food Chain CEO Alludes to Foreign Fast Food Tax Evasion?"

"McDonald's, KFC Chicken Tax Evasion?"

"When you go to McDonald's and Kentucky Chicken for dinner, you must ask for an invoice!"

All major news newspapers across the country have made key reports on Lin Feng's words, and for a while, ordinary people across the country who don't know scolded McDonald's and KFC for their cunning, asked for invoices during meals, and called on the national tax authorities to strictly investigate McDonald's and KFC.

At this time, Lin Feng added fuel to the fire and secretly found someone to post a post: calling on everyone to ask for invoices.

If everyone asks for an invoice at KFC and McDonald's, there will be tens of millions of out-of-school children in China!

If everyone asks for invoices at KFC and McDonald's, China will have a few more aircraft carriers!

If each person asks for an invoice at KFC and McDonald's, the contribution rate to China's comprehensive national strength is 2%!

Lin Feng I have 5% of Tencent's stock, and Ma Huateng's personal relationship is very good, with the help of Ma Huateng, all QQ users as long as they open QQ, will pop up a link about this post, in just three days this post has more than 100 million hits. Inadvertently, under the impulse of "blind" patriotic netizens, a Guinness Shijie record was created for the most clicks in the shortest time.

And under the appeal of this sensational text, more unsuspecting netizens joined in this action to ask for invoices. Suddenly, McDonald's and Kentucky Chicken became the target of public criticism, standing on the cusp of the storm, while Lin Feng's fast food chain became a well-known brand in the shortest possible time.

Take invoices, build schools, build aircraft carriers, and strike at little Japan! -- this has become a slogan spread by the mouths of netizens.

In view of the seriousness of the matter, the CEOs of McDonald's and KFC in China reported the "tax turmoil" incident to the two presidents who were on vacation in the United States. Mr. Jim Cantalupo, the chairman and chief executive officer (CEO) of McDonald's, just looked at it, smiled slightly, and replied with four words - let it be.

Jim Cantalupo was able to make McDonald's beat Kentucky Chicken to become the world's largest fast-food chain in the 20th century. If McDonald's responds at this time, it will only become darker and darker, but it will help Lin Feng more and start the popularity of the fast food chain.

What's more, even if McDonald's ignores this matter, China's tax bureau will come forward to clarify this matter under the anger of the people. In that case, why should McDonald's bother.

David Novak, president of Kender Chicken, treated the matter with the same attitude as McDonald's, but the words were simpler, two sub-sealed, asking the general manager of Kende Chicken in Chinese mainland not to make any response.

After the approval, the presidents of the two companies were relieved to go on vacation, which was just a small matter. It's no surprise that growing up with McDonald's or Kentucky Chicken will always run into all sorts of troubles.

Putting aside how McDonald's and KFC handled this "tax turmoil", Lin Feng's fast food restaurant's turnover in the past three days was 3 times that of the original, while the turnover of KFC and McDonald's was less than half of usual.

Following this trend, Lin Feng opened a flagship store of fast food restaurants with an area of more than 100 square meters in the prime area opposite the two McDonald's and KFC fast food restaurants. Since they have declared war with McDonald's and Kendex Chicken, let the war be more violent, and directly show everyone in Chu City their ambition to compete with foreign fast food restaurants.

In order to cooperate with this "tax turmoil", Lin Feng specially hung a big poster on the flagship store - please be sure to ask for an invoice!

This made the managers of the McDonald's and Kende Jichu branches opposite look particularly dazzling, and their mouths were full of taste. I don't know if the owner of this fast food restaurant has eaten bear heart or leopard gall, and he dares to openly argue with McDonald's and Kentuck, two of the world's top 500 companies.

Hmph, I'll see how you're going to die!--The two managers snorted coldly, and immediately launched various preferential activities. But under today's "tax turmoil" and Lin Feng's parity dumping strategy of fast food restaurants, it has achieved little success, and Lin Feng's newly opened flagship store is more popular than McDonald's and KFC Chicken, although it is against McDonald's and KFC combined.

However, Lin Feng is not too happy about the current results, now it is all advertising effect, and after the "tax turmoil" is clarified, his business will definitely slowly decline, and the business of the flagship store will definitely not be as good as McDonald's and KFC on the other side. After all, for a fast food restaurant, price is a factor, but in the end it's the taste that determines everything. The taste of Kentucky chicken and McDonald's is indeed much better than the burgers at Woodwind's fast food restaurant.

In this regard, Lin Feng can only let the chef work the raw materials.

The cost price of a piece of bread is Sanmao; lettuce, according to the wholesale price in the market, the average cost of each hamburger lettuce is 0.5 yuan; salad dressing, according to the bottled salad dressing in the market, the cost of each hamburger is about 0.1 yuan; the price of chicken, after each hamburger is fried, will not exceed 2 yuan, and the cost price of a hamburger is only about 3 yuan.

McDonald's and Kentucky Chicken sell a hamburger for 16.8, and the profit of a burger is at least 10 yuan after counting the cost of housing rental, labor costs, packaging costs, etc.

Lin Feng's hamburgers are 15 yuan for three packs, with an average of 5 yuan each, and most people who come to buy hamburgers generally buy 3, after all, it costs 6 yuan to buy 1 single, and the gap of 1 yuan in the middle is still a big temptation for customers who come to patronize because of parity.

Lin Feng calculated that if the raw materials are sufficient and the chef's skills are passed, the cost of a burger in Lin Feng is between 4.9-5 yuan, and if each customer comes to buy 3 burgers, the profit of the burger is almost zero. However, Lin Feng is not worried about this, firstly, if the taste is not good, it will eventually affect the business, and secondly, in addition to the huge profits of hamburgers, the drinks are also profitable. With a large amount of ice cubes and other beverages, the cost of a small cup is no more than 0.7 yuan, a medium cup is only 1 yuan, and a large cup is only 1.5 yuan. And when you come to a fast food restaurant, it's impossible not to drink a drink.

Lin Feng's profits are concentrated in the beverage area, attracting customers with affordable and delicious hamburgers and fried chicken, and making money with beverages.

Since Lin Feng ordered hamburgers, fried chicken and other foods to be filled with raw materials, business has become even more booming. Although there is still a slight gap between it and Kentucky chicken, McDonald's burgers, fried chicken, etc., in terms of texture and taste, compared to the price, the burgers in fast food restaurants can be regarded as good and cheap.

After many customers tasted it with the mentality of supporting national brands, they found that there was no gap with Pepsi and Coca-Cola, which also directly stimulated the business of fast food restaurants and also drove the sales of brand beverages under Waha X Group.

However, at present, due to the limited variety of beverages of Waha X Group, in addition to fruit juice drinks, carbonated drinks only have a flavor of cola, which makes many customers who come to dine a little regretful, which directly promotes Zong Qinghou's determination to vigorously enter the various beverage markets.

However, although Lin Feng's fast-food chain business is booming, the profit is not as good as in the first three days of opening. Now the daily net profit of each chain store is only between 1000-3000 yuan, although the flagship store has stolen a lot of McDonald's, KFC chicken many customers, the turnover is unprecedented to reach 100,000 yuan, but the net profit of the flagship store due to the rent of the store, although the net profit exceeds the point, but it is still less than 10,000 yuan.

In the same period, although McDonald's and KFC Jichu branches experienced "tax turmoil" and Lin Feng's parity dumping regardless of cost, the daily net profit was more than 10,000 yuan, and the gap between the two was not the same.

At this time, the "tax turmoil" is intensifying, although the tax payment model of McDonald's and KFC has been disclosed by various newspapers, but for many ordinary consumers, they still subconsciously think that if they don't take invoices, they will not pay taxes. He still calls on the relevant departments to strictly investigate the non-invoicing of McDonald's and Kende Chicken.

Zuihou, in desperation, under the instruction of a certain leader, made a period of tax issues on McDonald's and KFC during the focus interview time. In the focus interview, the relevant tax authorities carefully explained the tax payment model of McDonald's and KFC, and repeatedly told the audience that McDonald's and KFC are domestic tax payment enterprises, and there is no tax evasion.

And Lin Feng, the culprit of the "tax incident" that caused a sensation at home and abroad, was immediately attacked by the media, who reprimanded Lin Feng for advertising and unscrupulous means. All of a sudden, the "tax incident" made waves again, and many foreign-funded catering companies such as Tex, Pizza Hut and other catering companies called on McDonald's and Kentucky Chicken to sue Lin Feng for insult and defamation.

But McDonald's and Kentucky Chicken know their own suffering. If they could, they would have done so a long time ago. At that time, they had already studied the video of the press conference, and Lin Feng never said half a word about McDonald's and KFC tax evasion from beginning to end, everything came from the random speculation of reporters who did not understand the tax law, and the reports that pursued news hotspots without seeking facts, and they could only sue these reporters if they wanted to sue them.

But can McDonald's and KFC sue them? Hundreds of media outlets in China have collectively reported on this incident, and although it has had a direct negative impact on McDonald's and KFC, which media outlets have they sued for not distinguishing between right and wrong and reporting indiscriminately?

McDonald's and KFC are not so bold.

Zuihou, the giant of the two fast-food chains, can only eat coptis dumb - acting as Lin Feng's propaganda ambassador for free - put up with the sulk for the time being.

The result of this "tax turmoil" Zuihou is that Lin Feng's fast food chain has become the second fastest food restaurant in the country after McDonald's and Kentucky Chicken, although now there are only five branches in Chu City, a flagship store, but Lin Feng has received letters from all over the country wanting to join, and the rapid development of fast food restaurants is just around the corner.

Another beneficiary is Zong Qinghou's very cola, as well as his Waha X Group's newly launched fruit juice drinks and tea drinks. Under the lofty slogan of revitalizing the national economy and developing the national brand, coupled with the declaration that the Linfeng fast food restaurant only sells the drinks of Waha X Group, Zong Qinghou has finally made Waha X Group, which has been stable for many years, finally go to a new level and launch a strong impact on the country's No. 1 beverage brand.

In this matter, the most unhappy and happy people, in addition to the direct victims McDonald's and Kender Chicken, are the masterminds behind all this in the first place - Xia Qianhe.