Chapter 53 Considerations for the Development of Comfortable Restaurants
Because Yi Xingchen was a blockbuster in the basketball duel with Computing Class 2, in the next two weeks, Yi Xingchen was recommended by his classmates to participate in every basketball game of Computing Class 1.
After one knockout match after another, the top three basketball games of the School of Computer Science were determined, and in the final most fierce battle for the championship and runner-up, Class 1 won the championship and received a bonus of 3,000 yuan.
The 3,000 yuan bonus will go into the bag of the team, and each team member will receive a reward of at least 300 yuan.
Compared with the other team members who were very excited, Yi Xingchen didn't attach so much importance to this bonus, and the experience that made him feel more important was that he noticed for the first time that he seemed to be integrated into the class
Since the comfort restaurant appeared on the food program on TV, it has developed more rapidly, and more people have come to visit. When it's time to eat, the comfort restaurant is full of customers and the food is fragrant, but the demand is always in short supply.
Especially when Yi Xingchen's Linggu wine was delivered, it was even more crowded. Even, it affects the traffic situation on College Street. Passing cars and pedestrians expressed their dissatisfaction
Seeing this situation, the district government officials to which College Street belongs had to quickly make traffic dispatches and arrange for traffic police to come out in shifts to maintain order.
However, the temporary relief of street pressure has been effective, but in the long run, the traffic situation has not improved. Officials in the district government are under pressure. In view of this, the district government officials decided to persuade the restaurant to relocate to a more open area.
There is a street adjacent to College Street, called Square Street. This square street is a newly planned and constructed street in Zhonghai City, about 600 meters away from the main entrance of Zhonghai University of Technology, which is far away. However, this square street is spacious.
Originally, the city government wanted to make this street a commercial street in the university economic circle. However, in the two years since the street was built, the progress of investment promotion has not been smooth, after all, it is too far for business, although it is not far from College Street, but it is already a suburban area. Few merchants are willing to open shops here, and for reasons of proximity and convenience, students are more accustomed to spending on College Street near the school entrance. As a result, the square street is deserted.
The government has invested in it, but it has not seen any benefits for a long time, but it has to spend maintenance fees every year. The district government is still responsible for this cost. In this way, the district government is naturally not happy, so the leaders of the district government are also anxious to solve this problem, and even take action themselves, wanting to encourage businesses to settle in and develop into a thriving business district as soon as possible.
Seeing that the Shuxin Restaurant was so famous and popular, the district mayor moved his mind to persuade the Shuxin Restaurant to relocate, so as to drive the popularity of Square Street.
It didn't take long for the officials of China Merchants to visit the comfortable restaurant with the explanatory documents.
When Tong Xin learned of the officials' intentions, she was very surprised, but her face was silent. Even though Tong Xin was young, he understood his identity, so he just wrote down the opinions and descriptions of the officials of China Merchants Bureau, and replied to the other party first, and then gave a final reply after careful discussion with the store manager.
After sending the officials away, Tong Xin called Yi Xingchen, and when Yi Xingchen came to the store, he handed over all the intentions of the China Merchants Bureau officials and the relevant documents left behind to Yi Xingchen.
After Yi Xingchen understood the meaning, he took the document and went to Square Street to walk around.
After Yi Xingchen looked at the road conditions and environment of Square Street, he had a different view from ordinary businesses, and he did have a certain interest in the relocation of Square Street. After returning to his rented room, Yi Xingchen began to slowly flip through the documents that Tong Xin handed over to him.
Yi Xingchen has long had the idea of expanding restaurant stores and taking the boutique route. The proposal of the district government is equivalent to a timely rain, which coincides with Yi Xingchen's intentions. In addition, after reading all the documents of the District Investment Promotion Bureau, Yi Xingchen was actually very moved.
According to the investment documents, the government is willing to give great discounts to comfortable restaurants.
First of all, the discount is on the rent of the store after it moves into Plaza Street. Rent is paid once a year. Within three years, the rent will be halved in the first year, 60% in the second year, 80% in the third year, and the original price will be restored in the fourth year.
Secondly, on the basis of the first clause, the government is also willing to add some auxiliary policies. In order to allow the comfortable restaurant to gain a foothold more quickly after moving in, the district government can even waive the first month's rent for the comfortable restaurant, and start calculating the rent in the second month to give the store time to renovate.
To be fair, China Merchants' preferential policies are actually quite attractive, especially for some newly started businesses. But it doesn't mean that if a business really chooses to settle in Square Street to operate, there are no factors to worry about at all.
The first factor is rental pressure. Yi Xingchen calculated that if he really decided to open a store on Square Street, that is, he would have to pay 90,000 yuan in rent in the first year. Of course, this is a trivial matter for Yi Xingchen, and Yi Xingchen still has this money.
The second factor is the consideration of consumer groups, which is what Yi Xingchen is most concerned about. Admittedly, the popularity of this Square Street is indeed a big issue that cannot be ignored. After all, for business, the difference between opening a store in a crowded place or a deserted and remote neighborhood is extremely huge.
Yi Xingchen walked around the square street for a while, and indeed he didn't see a few people, he really wanted to open the store here, not to mention that the intensity of publicity and advertising must be increased, even if he invested in publicity, it is still unknown whether customers are willing to come so far to have a meal.
In addition, Yi Xingchen has a third concern.
Although the shops on Plaza Street do have one more advantage than the shops on College Street - the road is wide, so the store can be opened large enough. Yi Xingchen imagined that if the store was converted into two floors, each floor could accommodate about 30 tables for eight people, and the passenger flow that could accommodate it would naturally be more considerable.
However, as the store expanded, there were more things to worry about. Not only does it need to be more adequate, but it is also the issue of personnel deployment, which also needs to be arranged. For example, there needs to be an increase in chefs, and there is also an increase in qualified waiters. At the same time, Yi Xingchen is also worried about Tong Xin's ability to cope with the management pressure after the expansion of the store and the increase in personnel.
And none of these things can be solved immediately. Yi Xingchen thought about it and decided to postpone the relocation of the store.
After staying in the rented room for a while and resting his strength, Yi Xingchen passed through the light gate, entered the space, sorted out some daily necessities in the space, and brought them to Xinghuaguo.
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