Chapter 855: Release (I)

As the chairman of TSMC, the resignation information of ordinary employees cannot reach Zhang Dong, but Liang Mengsong is obviously not an ordinary employee, just look at the TSMC projects that Liang Mengsong has participated in and the contributions he has made in recent years.

However, as Liang Mengsong said, a large-scale enterprise like TSMC no longer relies on the technical level of a certain person, but uses the power of the system to promote the company's progress.

Therefore, in fact, to a certain extent, Liang Mengsong's resignation from TSMC will not have much impact on TSMC.

Of course, the premise must be that Liang Mengsong does not go to TSMC's competitors.

If, like in his previous life, Liang Mengsong went to work at Samsung Electronics and revealed TSMC's leading technology to Samsung, so that Samsung could catch up with TSMC in just a few years, this loss would be too great for TSMC.

This situation is also something that Zhang Dong needs to try his best to avoid.

But now, Liang Mengsong took the initiative to propose that after he resigned from TSMC, he would not go to work for TSMC's current competitors for the rest of his life, and Zhang Dong was relieved.

In this way, no matter whether he can persuade Liang Mengsong to stay, it will not have much impact on the development of TSMC.

"Xiao Liang, there have always been rumors that you are going to Samsung Electronics, is it convenient to talk to me?", Zhang Dong heard that the first of the list in the non-compete agreement proposed by Liang Mengsong was Samsung, although he was relieved, but new doubts came up again.

Liang Mengsong's wife is Korean, which is no secret among TSMC's top management.

The chairman of Samsung Electronics once personally came to Baodao to dig up Liang Mengsong, and Zhang Dong also knew it in his heart.

But now, Liang Mengsong actually said that he would not go to work at Samsung for the rest of his life, which is strange.

"To tell you the truth, Samsung invited me to their company, but I didn't agree. In the field of chips, I think Samsung will be TSMC's biggest enemy, even the only enemy. As I have worked in TSMC for 15 years, the company is like my home, and I will not go to work at Samsung", Liang Mengsong will definitely not say that he really wanted to go to work at Samsung, and even the conditions have been discussed.

It's just that he came out with a brilliant chip halfway, and Liang Mengsong found that he suddenly had a better choice.

As a smart person, Zhang Dong could see Liang Mengsong's true thoughts at a glance.

Liang Mengsong itself is engaged in technology, and there are not so many twists and turns in his stomach.

None of that matters, though.

"I can tolerate people who go out of TSMC wherever they go, but when they go to Samsung, it will definitely be a situation that will never die, Xiaoliang, I don't care if what you just told me is true or false, I hope you can listen to my advice."

Since its founding, Samsung Electronics' product development strategy has evolved through four stages: "copy strategy", "imitation strategy", "strategy to keep up with technology leaders", and "technology leadership strategy".

As far as the chip field in 2008 is concerned, Samsung is still in the stage of "keeping up with the strategy of technology leaders", to put it more bluntly, Samsung is now in the chip field is to TSMC as its own goal, hoping to surpass TSMC.

For such an opponent, Zhang Dong must have to defend himself in many ways.

However, it is said that Samsung has been able to go step by step to the present, and finally realized its own "technology leadership strategy", there are still many merits, and even this strategy is not impossible to use in Guanghui chips.

The copy strategy refers to the fact that the technology, design and parts of the products produced by a company are completely dependent on external supply, and the company is like a production workshop of another company, just assembling it in the same way.

A copy strategy can get to market in a shorter period of time and at a lower cost.

Samsung Electronics entered the home appliance and electronics industry in 1969 because the home appliance and electronic products market had already shown great prospects and potential for development at that time, and the household electrical and electronic products represented by televisions were in the stage of rapid popularization; new products emerged one after another, especially color televisions have entered the market and become hot-selling products, with huge profits. However, the first product selected by Samsung Electronics was a specific 12-inch monochrome TV that had entered a stage of product life cycle decline and did not have a high profit margin.

At that time, Samsung Electronics formulated a product development strategy: to import complete sets of black and white TV sets and basic assembly technology from Sony, assemble them under the guidance of foreign engineers, and produce low-end products in the declining stage and sell them to overseas low-end markets. This strategy reflects the right match of market, product and technology under the prevailing conditions.

In the early 80s of the 20th century, at the beginning of Samsung Electronics' entry into the DRAM market, because it did not master the key technology, the product development strategy pursued was also a copy strategy, that is, 64KD RAM chips were imported from foreign companies for packaging, and the packaging technology relied on foreign companies to produce low-end products for the low-end market.

Imitation strategy refers to the key technology of the product developed by an enterprise, although it is not created and invented by the enterprise itself, but the enterprise has mastered the key technology of the product through various ways, and can make improvements or a certain degree of innovation in the design of the product and the design of parts on the basis of the industry-leading design of the imitation product, so that its own products are different from similar products of other enterprises and are more suitable for the needs of some specific markets.

The imitation strategy can digest and absorb foreign technology, and strive to improve the level of its own products, markets and technology matching.

When the Radiance chip first started, it basically followed this imitation strategy.

Samsung Electronics' low-end 12-inch monochrome TVs and low-end DRAM have performed well in its chosen market. However, according to the technical support agreements signed with foreign companies at the time, it was difficult for Samsung Electronics to obtain key technologies beyond basic assembly technology.

Of course, Samsung Electronics is not willing to stay in this kind of low-level static matching of markets, products and technologies where the key technologies of target products are controlled by foreign companies.

To this end, Samsung Electronics is actively acquiring foreign technology through various channels, and on the other hand, it is vigorously digesting, absorbing, and mastering key technologies within the company.

In the case of black-and-white TV products, Samsung Electronics has avoided the eyes and ears of foreign companies and secretly studied key technologies. They did extensive research, discussion, and exploration, and finally overcame what seemed insurmountable and mastered the necessary technology for black-and-white televisions. Based on this, Samsung Electronics developed a modified version of the L2-inch black-and-white TV that met the special needs of the Korean people in 1975 by using the technology it had mastered to meet the needs of the Korean people, and it was very popular after it was put on the market.

At this stage, in addition to the extensive use of reverse engineering methods, Samsung Electronics also adopted other methods to acquire key technologies, such as finding technology sources in small foreign companies, hiring Korean scientists and engineers trained overseas with the most advanced scientific and technological knowledge, establishing research and development centers in Silicon Valley and the island nation of Tokyo, and allowing research and development centers in Korea and foreign countries to develop the same new product in parallel, and engaging in healthy internal competition.

The synergy generated by these practices has played a great role in breaking the technological blockade of foreign companies, promoting the transfer of advanced technology from foreign companies to Samsung Electronics, accelerating the cracking and absorption of advanced technology by Samsung Electronics, improving the starting level and overall technical capabilities of Samsung Electronics, and improving the level of market, product and technology matching of Samsung Electronics.

Up to now, Samsung Electronics has fully entered the strategic stage of "keeping up with technology leaders" by developing new products in the life cycle introduction stage with advanced technology and occupying the mid-to-high-end market. ”

(End of chapter)