Unlike most domestic films, Guanghui Film and Television's "The Girl We Chased Together in Those Years" was released simultaneously around the world as soon as it came up. Basically, the mainland and other regions split the box office. This is also an important reason why the film was able to reach a box office of 300 million within one week of its release.

In fact, the domestic films of the Celestial Empire like to be crowned with titles such as "world premiere" and "global simultaneous release", but there is really no one who really realizes "global". Even Glorious Film and Television's "The Girl We Chased Together in Those Years" can only barely be regarded as a global simultaneous release, after all, it is only released in East Asia.

In Jiang Hui's view, for a movie to be truly released globally, although it does not mean that it is really broadcast in all countries around the world, but first of all, the United States, island countries, the Celestial Empire, the United Kingdom and other countries should all be released, which will be worthy of the name.

However, with the need for publicity, as long as there is a plan to broadcast more than two regions, the film will be associated with the "global".

In addition to the reason for the simultaneous release of the world, another very important factor in the popularity of "The Girl We Chased Together in Those Years" is that the publicity of the Korn Ferry Group is too powerful.

The main audience for this kind of youth and nostalgic movie is people between the ages of 15 and 35, and the proportion of netizens among these people is the highest among all age groups, and even in this year, eighty percent of the netizens in the Celestial Empire are in this age group. Of course, the further back you go, the lower the percentage will be.

For these target groups, when companies such as Intranet, Tudou, Meituan, YY Live, Guanghui Games, Guanghui Weibo, Autohome, Qunar, and Guanghui Pay promote side by side, almost all netizens will see the promotion of the film as long as they go online.

This kind of publicity is unprecedented, and it is impossible for other film companies to do it.

Therefore, although Guanghui Film and Television did not invest publicity resources in traditional movie poster promotion offices such as bus stops and subway stations, there were actually a lot of audiences affected by publicity.

With the popularity of "The Girl We Chased Together in Those Years", there is a website that has begun to enter the field of vision of the majority of audiences and film and television companies, that is, Douban.

After more than a year of development, Douban now has more than 10 million registered users, although it has not achieved profitability, but its influence is indeed increasing day by day.

In particular, Douban Movies is now the largest and most authoritative film sharing and commentary community in the Celestial Empire, which has collected more than 50,000 pieces of film and filmmaker's information, and many movie theaters have joined, bringing together millions of people who love movies.

Douban has been on Douban for more than a year, and the overall quality of users is still good, there is a comment area under each movie, and there are many high-ticket movie reviews of very high quality, and there is no movie information website in China that can have such accumulation and loyal user base as Douban.

"In Those Years, the Girl We Chased Together" received a high score of 8.6 points on Douban. With Jiang Hui's improvement, this score is 0.5 points more than the 8.1 points in the previous life.

On Douban, the movies with a score of 8.0 are all very good, and those with a score of 9.0 are basically Hollywood classic movies such as "The Shawshank Redemption", "Forrest Gump", "This Killer Is Not Too Cold", "The Godfather", "Gone with the Wind" and "The Pianist at Sea". In all fairness, "The Girl We Chased Together in Those Years" is still far from this kind of classic movie.

"In Those Years, the Girl We Chased Together" was able to get a high score of 8.6 points on Douban, it was really not Jiang Hui who just did some fake data on Douban, but the previous advertisements on Douban's intranet, Tudou and other websites made more netizens realize that there is such a movie review platform. And it just so happens that this movie has more tastes of young audiences, and high scores have become inevitable.

On the contrary, in order to avoid the fairness of Douban's score, Jiang Hui still made some protective measures for the data processing of the website to avoid the influence of human factors inside the website and the influence of external water armies.

First of all, the Douban movie scoring process is completed by a machine, and 1-5 stars are converted into 0 to 10 points, and then divided by the number of scorers to get an average score. There is no review in the middle, and there is usually no editor staring at it. The scores are also updated quickly, and every few minutes, the program automatically reruns to include the comments of the latest scorers.

At the same time, Douban has been "fighting wits and courage" with the water army, and it can be said that the current movie score is "difficult to brush". This process is mainly through the continuous adjustment and optimization of the program algorithm, after identifying which users are "abnormal ratings", they will first be preventively included in the score, and then deleted after confirming that they are brushed scores.

These handlers of Douban actually have a bit of artificial intelligence flavor, but they are still relatively low-end. However, with the accumulation of data and the improvement of the algorithm of the Guanghui Data Center, it is presumable that Douban's performance in this area will be even more brilliant in the future.

Due to the weak position of film critics in China, it is easy to receive the influence of film producers, and many film critics will be complained by the audience, which lowers the IQ of the people who eat melons.

Therefore, Jiang Hui hopes that more and more audiences can use Douban scoring as a "reviewer", and cultivate a user habit of going to Douban to watch and score before the movie is released.

After all, in the Celestial Empire, it is difficult for the audience to find a second scoring platform that has the same user base and (certainly) credibility at the same time.

With the support of Guanghui Group, Douban loses more than one million yuan a month, but several other similar platforms have made some compromises in this regard due to commercialization reasons, and Jiang Hui does not want Douban to open this opening.

Maybe one day, Guanghui Group will need to rely on the credibility of Douban.

Of course, not only Guanghui Film and Television noticed the influence of Douban, but other companies also knew.

"Jiang Dong, in recent times, our marketing department has received many contacts from film and television companies, most of them hope that we will modify or block the comments of some films, and some of them directly hope that we will modify the scores", Zhang Weiguo, general manager of Douban, said to Jiang Hui.

"You sort out the information for me, but don't make compromises. Fairness and justice are the most important factors for Douban to survive and expand its influence, and we can't lose the most fundamental things," Jiang Hui said.

"Okay, there are also some film and television companies that want to put brilliant publicity on Douban to promote their films, do we agree with this?", Zhang Weiguo said.

"Don't have any advertising for the time being, and wait for the time to come before opening up the advertising business," Jiang said.

"Okay, then I will continue to implement the countermeasures formulated when Mr. He was there," Zhang Weiguo said.

He Ling is now the general manager of Guanghui Film and Television, and she has a very close relationship with Jiang Hui, Zhang Weiguo does not dare to do things like a son of heaven and a courtier, and the company's development direction has also been continued.

(End of chapter)