Chapter 904: "People in Embarrassment" is released

On the second day of the Lunar New Year, "People in Embarrassment" was released, and compared with other films that also chose to be released in the Lunar New Year file, with an investment of tens of millions of dollars, "People in Embarrassment", which had a total investment of just over 10 million in the early stage, was obviously too inconspicuous.

When it was publicized before, the 1+1 company also seemed very low-key, but it also smashed more than 20 million yuan, and rented all the billboards near the railway stations in Yanjing and several big cities in the magic capital for a whole month.

Now that the movie is about to be released, Shang Jie, as the general manager, and director Xu Zheng are full of apprehension, but Song Zheng is quite relieved, after the New Year of blockbuster hegemony, especially the "Night Banquet" and "Wuji", which were originally pinned on high hopes, have hit the street successively, and the extremely troubled audience who were tossed is in need of a fresh and refined comedy dessert after cooking, and has just experienced the Spring Festival, and the release of this movie can be regarded as a timely occasion.

In a theater under the Tranquility Cinema Line in the bustling area of Yanjing City, a young man and woman were buying tickets at the front desk.

"Watch "Wu Ji", right?"

"It's unbearable, my classmates saw it and said it was boring, it was very bad. ”

"What about the Night Banquet?"

"What a broken film, my friend said that he could fall asleep watching this movie!"

After discussing for a long time, he criticized the movies being released one by one, but he didn't buy tickets, and the conductor suppressed his anger and said with a smile: "Have you chosen the two of you? There are still many audiences queuing up behind." ”

The boy realized that there was already a long queue behind him, glanced at the electronic display screen, and said, "Then "People Are in Embarrassment"!"

Although Xu Zheng and Wang Baoqiang are not big stars, they are familiar with each other, the boy said and paid, took the two tickets, and there were still ten minutes before the screening.

After the boys finished buying drinks and popcorn, they entered the venue.

There are quite a lot of audiences in the screening hall, and after sitting about seventy or eighty percent, after a boring patch advertisement, the screen flashes, showing the LOGO of the General Administration, followed by the logo of the 1+1 company.

At the beginning of the film, it is Xu Zheng wearing a wig, sitting there like a dog eating Western food, with the same big sideburns on both sides as Elvis Presley, half-rimmed glasses, an underwhelmed expression, four or six points of hair, and a standard poisonous tongue slut.

followed the picture, revealing Wang Baoqiang's big face, with a white cloth towel wrapped around his head, and a strong smell of bud rice stubble: "What's it, what is written!"

Some people in the screening hall couldn't help laughing, and some people looked at the laughter with contempt in their eyes, and they all felt that the people who could laugh in this episode had too low a laugh.

Wang Baoqiang, the audience has long been surprised, and always thinks that he is stupid in everything he plays, but with his image, it is good to be an actor, he looks very honest, and there are no scandals, which is still quite popular.

This is probably the impression of Wang Baoqiang in the hearts of ordinary people.

Xu Zheng became a director for the first time, but he mastered the rhythm very skillfully, and explained the background of the story cleanly: Li Chenggong, the owner of the doll company, has a wife and daughter, and a lover outside.

Niu Geng, a milkman, couldn't pay wages at a loss in the factory, so he went to Xingcheng on behalf of the factory director to ask for debts.

At the airport, Niu Geng took the ticket and asked, "Is this to Star City?"

"Yes. ”

"Am I on a standing ticket or a sitting ticket?"

"Haha!"

There were people laughing in the screening room again, and there was obviously a lot more laughter, the stalks used in comedy movies, freshness is very important, timing is also very important, and the play is just right.

Niu Gengtou returned to the plane, and he was stupid and not stunned, so it was natural to ask this sentence.

Just now, the pair of young men and women sat in the middle, originally watching the movie to pass the time, sitting there and watching without a match, and it turned out that ouch, it was not bad!

I saw Wang Baoqiang holding a big spoon and a kitchen knife, shouting at the security staff at the top of his voice: "This is not allowed to be brought, that is not allowed to be brought, okay, I will check these in, but this bottle of milk, why not let it?"

"I'm sorry sir, but the Civil Aviation Authority has a rule that liquids are not allowed on the plane. ”

"I let me take the train, why don't I let the plane?"

"Sorry, but if you insist on taking it on the plane, you can check it in with your kitchen knife, or you can drink it now. ”

Wang Baoqiang's face stiffened, his eyes rolled up, and the expression was simply amazing: the baby was bitter, the baby was unhappy, and the baby was in a small mood.

So followed by Wang Baoqiang's expression, he raised his neck and began to pour, this paragraph is real, it is definitely a real irrigation, even if there is a switch of cameras, but the clumping Adam's apple and the white thick liquid overflowing along the corners of the mouth are not fake.

The onlookers in the play were stunned, and the audience in the screening hall was also stunned, only to feel that there were thousands of grass and mud horses galloping overhead.

Everyone was a stunned man with a capital letter, and the boy was drinking a drink and squirted on the ground.

This piece is kind of interesting!

"Do you know what the Spring Festival is? I'll tell you!"

"Buzz!"

Li Chenggong lit up his mobile phone, the men shouted, the women were noisy, the children were crying, the station was broadcasting, and the snacks were peddling, like a person's noisy copy and amplification of the sound 10,000 times, and it came through the screen with a bang.

"Holy!"

The audience was taken aback, this situation was really familiar and strange.

In fact, it is very strange that the Spring Festival is a normal phenomenon for the New Year, but there are very few Chinese New Year movies with the Spring Festival as the background.

Therefore, as soon as this scene of "People in Embarrassment" appeared, the audience with similar experiences watched Xu Zheng fight his way out of the carriage with the strength of holding, and they all felt the same way.

The closeness of life, commonly known as down-to-earthness, is a very important element of watching the movie, Xu Zheng is a mainlander, and his mastery of the Spring Festival is by no means comparable to Ye Weimin, the director of the original "People in Embarrassment".

"It's all beautiful!"

"Thank you, uncle. ”

"Uncle, that's too much, I'm born in the 90s. ”

"Ahh

"I went to college in the 90s. ”

"That's not small!" Wang Baoqiang vividly showed the image of a black teammate bastard.

Li Chenggong and Niu Geng first took a plane, the plane was foggy, and then they took the train instead, and they bought the same seat, and these few lines of dialogue caused the audience to chuckle.

Niu Geng is a straight intestine, there is no need to describe it more, but Li Chenggong's character building took some skills, his career is small, his appearance is not bad, he is mean to his subordinates, he is polite to his wife, he loves his daughter, and he has a lover outside. But it's not that bad, for example, when he finds out that he bought a fake ticket, he will let Niu Geng sit with a disturbed conscience, and he will laugh when he sees a beautiful woman, but he has no real evil thoughts.

Compared with those black and white characters, this is a more convincing personality.

"Please note that there is a landslide one kilometer in front of the railway, and the vehicle cannot move forward temporarily, so please be ready to get off!"

The main line of the whole film is to go home, the plot development follows the change of means of transportation and location, the train encountered a landslide, and had to go down to a small township halfway, and the two took a minibus to the city, and the road collapsed.

After a skirmish, I finally took a tractor to Hankou and got on a bus to Star City.

If the story goes smoothly at this point, then it's time for the whole movie to end, and sure enough, the bridge breaks down again, and the bus turns back to Hankow. It was already night, and the two had to find a small hotel to spend the night, and then they came to the funniest passage in the whole film.

"Open one? You two men open one?"

"Yes. ”

"Hurry up, I'm sleepy. ”

"No, you two men?"

The hotel aunt looked confused, and with an authentic local dialect, the audience was already laughing.

As a result, when he opened the door, he found that there was only TM one bed inside, Li Chenggong didn't want to sleep on the same bed with Niu Geng, and squatted for half a night wrapped in a coat, after all, he couldn't help but feel sleepy, and lay down very tragically.

Niu Geng was shirtless, rolling around restlessly, and with an outstretched arm, he was on Li Chenggong's body.

Li Chenggong wanted to push it away, but as soon as the hand in the quilt was touched, the music paused, the picture was still, and a freeze-frame shot came.

"What's going on?"

"Hard, huh?"

"Fuck off!"

The audience was complaining, when they saw Li Chenggong jumping out of bed, with a sad and indignant face: "Hey, wake up! Wake up!"

"Huh?"

Wang Baoqiang opened his eyes in a daze.

"Are you sick, what conditions are you still sleeping naked?"

"It's comfortable to sleep bare!"

"Hahahaha!"

The audience laughed.

This is not over, Niu Geng snored and grinded his teeth, Li Chenggong simply covered his head, but with a "bang", a fart collapsed again.

"This one is so funny! Oops! I've got a stomach cramp!"

"Holy!

"Fart in the bed, Li Chenggong's psychological shadow is estimated to be impossible to remove for the rest of his life!"

"That look is stunning!"

The audience burst into laughter again, at this time, drinks, popcorn, and mobile phones were all thrown aside, and everyone was staring at the big screen, for fear that they would miss a little.

Some boring movies can make the audience relax and drowsy, and some good works, even if it is a comedy, will keep the audience's spirit in a state of excitement all the time, and will completely fall into it as the plot unfolds.

Since Li Chenggong and Niu Geng shared the same bed, the laughter in the screening room has not stopped, there is a bad bed partner, I don't know where there are all kinds of noise, Li Chenggong couldn't bear it, put on his coat and went out.

Unexpectedly, it was a group of martial arts teams practicing, and this thing was intimidated for a second, so he returned to the room and went to bed.

The camera gives a frontal close-up, an honest look, and the audience thinks it's okay, but as a result, a woman, a woman, a woman, a person, sits up from behind.

"Sister, don't persuade me again, I have to report to him every day what I eat, drink, and wear, doesn't he want to catch the adulterer?

In the original version, it was Huang Xiaolei who played this role, but now that he has the opportunity to take care of his family, Tang Yan got this role, although there are not many scenes, but Tang Yan cherishes this opportunity very much, for this role, he also deliberately went to learn Sichuan dialect, speaking lines are very authentic, wearing a floral cotton pajamas, but a little coquettish.

Don't look at such a scene in just a few minutes, Tang Yan tried his best, and even went to the Chinese opera in order to show it better, and asked Yang Ting to rehearse more than a hundred times.

When Song Zheng first heard about this, he also felt very relieved, if Tang Yan could work so hard, her future achievements would definitely not be just like in her previous life.

Xu Zheng heard the woman's voice, opened his eyes instantly, realized that he had entered the wrong room, and began to crawl down sneakily.

"He was eavesdropping when I left, I deliberately said the name of the hotel and the room number, I look like Lin Xinru, and it's not my mistake, why does he say I like a fox every day!"

"Poof!"

In the screening room, many people laughed, don't look at Tang Yan's works, but there are also promotional photos of her on the official website of 1+1 company, they are all from the company, is it really good to ridicule the boss lady like this?

Tang Yan was on the phone here, Xu Zheng continued to climb over there, and he was about to go out, but he heard the sound of footsteps outside, so he had to hide hard.

A buddy barged in, and the little couple began to argue.

"Wife, don't get me wrong, I, I'm not here to catch a rapist"

"Turn on the lights for you, keep your dog's eyes open and take a good look, come on, adulterer! Hey, where's my adulterer? He just stripped naked and lay in bed with me!"

Tang Yan rummaged through the cabinets to help her husband find an adulterer, but naturally there was no hair, and the audience was also curious about where Xu Zheng was hiding.

"I was wrong, I was wrong, daughter-in-law, let's go home!"

As he was talking, suddenly a shoe fell off, the man was stunned, and then pushed the door, only to see Xu Zheng wearing a pair of red shirts, a pair of boxer briefs, squatting on a hanger like a monkey, and said weakly: "I said I went to the wrong room, do you believe it?"

There was a burst of laughter in the screening room, and only in this case can the ghost TM believe it!

"No, no, I'm laughing to death!"

"It's so funny!"

This small hotel scene, high tide wave after wave, the audience laughed constantly, originally everyone's expectations for this play were not very high, but seeing this, it was a complete surprise!

It is said that comedy and horror films are the two magic weapons of small and broad, but in the domestic situation, horror films are basically on the streets, and comedy films are made up nonsense.

It's either blunt or crazy, it's too rare to have a film with a moderate taste, "Crazy Stone" and "Crazy Racing" launched by 1+1 Company before were all so popular that they had no friends, but I didn't expect Xu Zheng to be launched this time, and it could bring such a big surprise to people.

Of course, Xu Zhengchu directed the tube, and there were many omissions, such as in the end, Xiao San suddenly realized because he glanced at the main room, and the bridge that he voluntarily gave up was finally retained by him, showing a happy ending.

Li Chenggong's wife is also a little awkward, saying that it sounds good to be virtuous and generous, to put it bluntly, it is to endure humiliation and burden, she is not stupid, can she not guess that her husband is cheating?

and Li Chenggong, because of an embarrassing trip, he changed his concept of life, all kinds of patriotism and love for his family, which is a common problem of domestic directors, and it is not good to grasp the transition between joy and sorrow, but under the highlighting of the overall level, the audience easily forgives these shortcomings.

After the movie ended, the audience walked out of the screening room and kept discussing the plot they had just watched, and some people were still busy making phone calls, texting, and recommending the movie to friends.

At the same time, Song Zheng also paid attention to the Internet at home, and netizens' comments on "People in Embarrassment".

"It's funny, it's not pretentious. ”

"A comedy that exceeded my expectations, making the audience laugh and feel some warmth at the same time. ”

"If you have money or no money to go home for the New Year, book the best comedy of the year. ”

"Full of laughter, joy to the end, except for the warmth at the end a little pain. ”

"The local atmosphere is strong, and the characters in it are so down-to-earth. ”

"To put it responsibly, this is the domestic comedy that laughs the most after "Crazy Stone" and "Crazy Racing". ”

I've read hundreds of them in a row, although some of them give negatives.. face comments, but overall, there are still more voices of praise.

It is impossible for Song Zheng to ask everyone to like it, after all, it is difficult to reconcile everyone, and there are idle defenders everywhere, as if the characters in the movie are not righteous and sing a few words of praise, it cannot be regarded as a good work.

"How is it?" Lin Xinru pushed the door and walked in, walked around behind Song Zheng, followed for a while, and said, "It seems to be very good, how about we find a chance to take a look?"

Song Zheng said: "Okay!"

Song Zheng couldn't help laughing after speaking, before the release of "People in Embarrassment", he had watched the sample film, Tang Yan's sentence in the play, "I look like Lin Xinru, and it's not my fault, why does he say that I am like a fox spirit every day", he was very impressed, if Lin Xinru watched it, I don't know how he would feel.

Now we are waiting for tomorrow's box office statistics.

Early the next morning, as soon as Song Zheng got up, he received a call from Shang Jie: "The box office on the first day, 25.6 million!"

"Hoo ~~~~~~"

Song Zheng heard this number, and his heart finally landed, although the box office on the first day was not as good as the company's previous films, but considering that this is a small cost and there is no big-name star to help, it is definitely gratifying to have this result.

"Sister Shang, notify me and increase publicity!"

At the same time, Huayi Brothers.

The Wang brothers and Feng Xiaogang are bored in the office, "Night Banquet" is high and low, and it has received a flood of bad reviews within two days of its release, although the box office has now exceeded 100 million, but compared with investment, such a little box office can't even get it back.

"That's it for me in China, the key is to look at the overseas box office revenue!"

Wang Zhongjun said, looking at Feng Xiaogang, since he came in, Feng Xiaogang has not said a word, and now he is the most anxious, if he continues to develop according to this momentum, even if there is overseas box office income, he will not be able to avoid losing money.

As he was talking, someone suddenly pushed the door in and whispered a few words in Wang Zhonglei's ear.

Wang Zhonglei was stunned for a moment when he heard this, and then his face was full of surprise, and when he went out, he looked at Wang Zhongjun and Feng Xiaogang, with a crying and laughing expression on his face, and said: "The box office data of "People in Embarrassment" on the first day has come out, how many do you guess!?"

When Feng Xiaogang heard this, he raised his head suddenly, hesitated for a moment, and said, "What's the matter, there must be seven or eight million!"

Wang Zhonglei shook his head: "We really underestimate Song Zheng and that Xu Zheng!"

Wang Zhongjun hurriedly asked, "How many are there?"

Wang Zhonglei sighed, and then said: "25.6 million!"

When Wang Zhongjun and Feng Xiaogang heard this, they immediately gasped, 25.6 million, it sounds like it can only be regarded as a general preference for grades, but don't forget, the cost of "People in Embarrassment" is only more than 10 million, how much is the investment in "Night Banquet"?

Counting the money smashed into the publicity, nearly 35 million US dollars, 300 million yuan, but the box office of "Night Banquet" is now worth breaking 100 million, and there is basically no box office potential.

Wang Zhongjun was stunned for a long time, then suddenly smiled, with obvious fatigue on his face, and said: "It's really underestimated, Song Zheng is a great kid!"

Although "People in Embarrassment" was filmed by Xu Zheng, and Song Zheng did not participate in the whole process, don't forget, if there is no Song Zheng's insight, how can there be the movie "People in Embarrassment".

There are many film production companies in China, but who has the courage to invest 10 million to make a movie for a newcomer who has never been in contact with the guide tube.

Song Zheng dare!

It is precisely because of Song Zheng's courage that many domestic fans are fortunate to celebrate the New Year here, especially after being ruthlessly destroyed by "Night Banquet" and "Wuji", they can enjoy such a good movie with no urine points, not to mention the connotation or anything, at least this movie can make people laugh.

won a box office of 25.6 million on the first day of release, and then, the box office results of "People in Embarrassment" continued to rise like a rocket.

At the beginning of the release of "People in Embarrassment", 1+1 Company had agreements with major theaters, and if you want to increase the number of films, the box office share must be reformulated.

Originally, no one took this clause to heart, but they never thought that "People in Embarrassment" would suddenly become so popular, plus most of the other films hit the streets, seeing the most profitable business, who can sit still!

Of course, all the theater companies have reached an agreement with the 1+1 company to increase the box office share, and Shangjie will not be so stupid, announcing the news and making a fortune is the king.

For a while, the number of films scheduled by "People in Embarrassment" directly exceeded that of "Night Banquet" and "Wuji", and some movie theaters even showed seven or eight shows in a row from morning to night, and there was no situation like any deliberate suppression, and even the cinema company under Orange Sky Entertainment has increased the number of films in "People in Embarrassment", such a work with audience reputation and box office potential will be deliberately suppressed if you are blind.

As more and more fans entered the scene, the Internet was once again swiped by the movie "People in Embarrassment", and everyone's evaluation was more objective, admitting that it was funny, surprising, and sincere, while also complaining about the righteousness of the junior and the sensationalism at the end.

And all this does not delay the box office like a cannon battle on fire, crackling upward.

In the first week of its release, the box office of "People in Embarrassment" directly exceeded 200 million, becoming the biggest dark horse in this year's Chinese New Year stalls!

It is not difficult to see from the audience who still tell the plot of the movie and have funny lines when they walk out of the screening hall that the movie "People in Embarrassment" is popular, and it is still a big hit.

This is probably something that no one could have imagined before the start of the Lunar New Year War, at that time, all people's attention was on blockbusters like "Night Banquet" and "Wu Ji", who could have noticed that "People in Embarrassment" is such a movie with almost no topicality.

But it turns out that with a small Bo Da, Song Zheng and his 1+1 company have succeeded again.

When the movie became popular, countless people naturally stood up with hindsight and began to analyze why "People in Embarrassment" could be successful.

In fact, this reason is really very simple, the jokes in this movie are very sufficient, the screenwriter and director have profound skills, and the contribution is indispensable, the audience sees one absurd plot after another from real life, and the feedback is bursts of laughter, this kind of communication, for Chinese films, is really too little.

Among them, the bridge in the hotel, after all the audience watched it, they felt very enjoyable, and what they saw was the perfect cooperation between the actors, the director and the script.

Of course, the end of the story is still inevitably complained about, thinking that it is too false, in fact, there is really no need to be more real, in such an imaginative movie, the ending of the movie has actually been almost perfect, for such a movie where the audience knows the general direction of the plot, the ending is actually difficult to be unexpected, especially in the case of such a good performance in the front, if the ending is too bland, it will make people feel more or less disappointed, and then affect the audience's feelings about the whole movie.

After all, people don't like garbage time.

Although the end of the story is inevitably bloody, it can be regarded as a good explanation, and after the two lines are separated, Li Chenggong's article is described, focusing on solving the psychological dilemma faced by Li Chenggong, and at the end, he skillfully uses his relief to help Niu Geng confirm his wish.

Even, in the second half of the film, it is almost impossible to predict where the film will draw its rest, which is really important for a film that can be called "good".

In this ending, Li Chenggong has a line that can be called the finishing touch: "He is my creditor!"

In the eyes of many people, this line with profound meaning can be called a classic among the current domestic films.

Compared with the works of some great directors with strong individualistic characteristics, this film contains the personal experience of many mainstream people in current society, which is more accessible to the people.

Although some scenes make people smell a hint of the main theme and are unhappy, and some scenes are too sensational and slightly abrupt, but the flaws are not hidden.

Just watched the kicking of "Night Banquet" in "People in Embarrassment" and the punching of "Wuji", and the posture that many invading Hollywood blockbusters have lost one after another, no one can deny that "People in Embarrassment" is really a success.