Chapter 112: Beyond Penguin Expectations
Jiang Hui was busy with various things, and the penguins' companions were not idle.
A few days ago, the official website of Penguin began to appear "Happy Farm" advertorials, introducing the popular scene of this game on the school intranet, and at the same time introducing the development background of this game. The Penguin game platform also put the interface of "Happy Farm" in advance, but before it was launched, clicking on the link would pop up the words "Coming soon, please wait".
At present, several major websites are very concerned about each other's movements, and when the penguins began to report on the situation of the school intranet and "Happy Farm", they also followed up, analyzing the school intranet and "Happy Farm" from different angles, so that people who read the news itched to try this game immediately.
Although Jiang Hui and Penguin signed a contract to pay different fees and share ratios according to the number of users in a month, although Penguin also attaches great importance to this game, but does not think that its number of users can reach Jiang Hui's imagination.
After full publicity and preparation, on January 13, Penguin finally Jiang "Happy Farm" was officially launched. All users who are making the Penguin communication software have received a recommendation message from the official Penguin message. Penguin's official website also pinned the news to the top.
Online time selection, this time is not the largest number of online people, but there are a lot, and slowly to eight or nine o'clock in the evening, will usher in the peak of the number of penguins online.
The people of the Penguin Game Platform are paying attention to the launch of "Happy Farm", and Boss Ma also came to the office of the Penguin Game Division to watch the launch of the game in person, and then listened to a report of Penguin Games in the conference room, mainly to see how Penguin will develop "Happy Landlord" as soon as possible in the next time.
Jiang Hui also read the game setting of Penguin's "Happy Landlord", and felt that Jiang Hui made ordinary chess and card games unordinary, which should be very popular with consumers. The preparations for the listing of penguins in Hong Kong have been going on for some time, and if "Happy Farm" and "Happy Landlord" can become popular, it will be beneficial to both the number of registered penguins and the profitability of penguins, which can effectively push up the valuation of penguins by the organizers.
When Penguin was listed in Hong Kong and Hong Kong, the issue price was only HK$3.7, and the market value was only a few billion Hong Kong dollars. And by 2017, the market value reached two trillion Hong Kong dollars, and you read that right, it was two trillion Hong Kong dollars. It can be said that everyone's valuation of Penguin was low at the time of listing, which was affected by the bursting of the Internet bubble in the past few years, and on the other hand, because Penguin did not have a very stable profitability, so that the majority of shareholders did not have such high expectations for it.
Jiang Hui explained his promotion opinions to Manager Gao when he signed the contract, and wrote the profit plan very clearly, if Jiang Hui's plan is followed, these two games will attract users at the same time, they will also attract a large number of users to take out the RMB in their pockets.
After the launch of "Happy Farm", the number of users began to rise rapidly.
10,000 people!
20,000 people!
30,000 people!
50,000 people!
100,000 people!
Less than two hours after its launch, 100,000 Penguin users have already started playing Happy Farm.
When the number of registrations reached 100,000, the official website of Penguin once again reported to Toutiao, and also sent recommendations to users of Penguin communication software.
If you want to say that "Happy Farm" is rapidly popular in penguins, the happiest person is Jiang Hui, who belongs to the senior manager of Penguin Games. Not to mention that this game was personally negotiated by him to introduce it from Guanghui Games, that is, as the manager of Penguin Games, during the period when Penguin Games was launched, the platform has been lacking pillar-level games, which is about to become his heart disease. Now it seems that "Happy Farm" will definitely be a popular game across the country, and the employees of the Penguin Games platform can also take advantage of this shareholder wind to stand up within the Penguin Group.
No matter which company it is, there are major departments and secondary departments within the internal departments. Maybe there is no official difference in the level of the leaders of each department, but in the hearts of employees, it is another scale, which department is important, which department is soy sauce, which department is the most promising, everyone knows clearly. If you look at the various government departments, you can see that the situation is similar, and the departments such as the Organization Department, the Ministry of Public Security, and the Ministry of Finance are definitely more powerful than the Ministry of Forestry and the Ministry of Culture.
As a new department that has only been established for about half a year, the status of Penguin is still not high, but the company has given a lot of strength and resources to support the development of the game platform. Each company's resources are certain, and if you give more to this department, there will be fewer other departments. Penguin's top management has given rise to complaints from leaders and employees in individual departments. Manager Gao naturally knows this situation, so he hopes to make achievements and let those brother departments know that they have not wasted the company's expectations and resources.
After the number of users of "Happy Farm" exceeded 100,000, it broke through the 200,000, 300,000, and 400,000 marks one after another, and finally broke through the 500,000 mark at more than 11 o'clock in the evening. Boss Ma, who had already left work, also called Manager Gao in person, praised Manager Gao and his team, and said that if the number of registrations for this game exceeded one million, he would pay double salaries to the personnel of Penguin Games.
The fact that Happy Farm was able to surpass 500,000 users in less than a day is due to the power of the Penguin platform in addition to the charm of the game itself. You must know that Penguin now has more than 200 million registered users, and basically every Internet user will register one for dating and chatting.
When Jiang Hui formulated the promotion plan, he specifically asked the penguins to promote the whole network, and at the same time deliberately took out the grand occasion of "Happy Farm" reported by some media on the school intranet to make a new round of hype. No matter how bad the game is, after such a promotion, the initial number of users will not be ugly, and the difference is only in the back. If the game is not good, the subsequent growth rate will decline rapidly, and on the contrary, it will rise even more rapidly. "Happy Farm" naturally belongs to the latter.
The total number of users of all the games on the Penguin game platform is about the same as the number of new users of "Happy Farm" in a day, which is really beyond everyone's expectations.