Yi Xingchen looked at the form carefully, and the requirements that must be filled in are mainly the company name, legal representative, contact number of the person in charge, etc.

Yi Xingchen glanced at the middle-aged aunt, and wanted to ask, but he was worried that he would show his bottom. After hesitating for a while, Yi Xingchen decided to finish it himself.

A minute later, Yi Xingchen filled out the form and handed it to the middle-aged aunt.

The middle-aged aunt took the form, looked at it casually, and asked routinely, "Is it a local winery?"

Yi Xingchen nodded yes.

When the middle-aged aunt heard this, she took the form and glanced at it casually, and said, "At the International Fruit Wine Fair, there are still a few third-level booths. However, the cost of international exhibitions is relatively high, and it is not suitable for small breweries to participate. If you must participate in the exhibition, you need to pay the booth rental fee for the first day in advance, 600 yuan. ”

Yi Xingchen saw that the middle-aged aunt didn't ask him what kind of business documents he was getting, but he was also happy, and directly paid 600 yuan.

Seeing that Yi Xingchen was so refreshing, the middle-aged aunt thought that Yi Xingchen was a new salesman in a small winery, and pointed out a few words to Yi Xingchen, asking him to take a picture of an inch of his body at a self-service camera outside the office hall.

This inch of photo is used to handle the identity listing of entering and exiting the exhibition, and only one member of the company can enter the exhibition.

Then, in less than fifteen minutes, the middle-aged aunt handled the identity tag for Yi Xingchen and handed Yi Xingchen a receipt. When the time comes, Yi Xingchen can directly enter the exhibition center in advance with this receipt and participate in the exhibition.

Yi Xingchen took the receipt and identity tag, and when he walked out of the management office, he felt very strange in his heart. The business booth of this exhibition center, the procedures are really convenient and bizarre, and more importantly, the applicant does not need to show the enterprise license as proof.

Yi Xingchen thought about it for a long time, and felt that the only thing that could be explained might be because of the environment of Brewing Incense City. At the end of the day, the exhibition center is also an operating platform, and it is not surprising that some procedures have been simplified in order to create economic benefits.

Actually, what Yi Xingchen didn't know was that he was just a little lucky. The reason why the lady in the management office of the exhibition center simplified the procedure was that on the one hand, this lady was sloppy, and on the other hand, the main reason was that there were too many small and medium-sized wineries in the city.

Some of these small and medium-sized wineries are even just a family workshop of a few tens of square meters. As the big predators in the industry compete with each other to compete for market share, many small distilleries go bankrupt and close down in the city every year. But at the same time, there will be many new wineries opening to promote their new products. Therefore, like Yi Xingchen's plan, the trade fair is their best shortcut.

As an exhibition centre with the support of the local government, they have a role to play in supporting local businesses. Therefore, when the clerk heard Yi Xingchen's local accent, he did not suspect it, and opened the door of convenience.

What's more, competition doesn't just exist between different breweries, but also between different showrooms.

There is more than one exhibition venue in the city, and unless it is proven that the participating merchants have committed serious irregularities or fraud, there is no reason for the exhibition center to push potential customers away. Moreover, the exhibition center only provides a platform to ensure the security of the platform, simplifying the process of renting booths, which is also to meet the requirements of the market. As for liability, if the two sides sign a trade agreement, the exhibition center will require both parties to conduct an investigation when they sign the agreement.

In addition, the exhibition center will also classify the credit rating of the merchants for the companies participating in the exhibition to choose. The third level of booth is the exhibitor with the lowest credit. The exhibition center clearly stipulates that for the merchants who choose this level of booth, they only provide a platform and do not guarantee the credibility of both parties.

Of course, for this lady in the management office, what she is most concerned about is that if she sells a third-level booth, the person in charge who handles it can also get a sales reward of 5%.

After Yi Xingchen left the exhibition center with the receipt, the next step was to prepare the items needed to participate in the International Fruit Wine Exhibition.

For example, the packaging of the Forget Worry wine. Forget the worry wine is not a three-no product, but since he decided to participate in the exhibition, Yi Xingchen can't let the forget worry wine appear in the state of the three no products, so he needs to match the forget worry wine with a good package.

After Yi Xingchen returned to his rented house, he found a design and printing shop nearby and spent hundreds of yuan to design and produce a poster for the exhibition for Forget Worry Wine. Then, he went to a shop that carved seals, and asked the carver to hand-carve a seal of forgetfulness wine. Then, Yi Xingchen also went to the gift shop and bought ten gift boxes and cards for wine bottles.

After completing these preparations, Yi Xingchen waited for the start of the International Fruit Wine Fair.

It wasn't until the first day of the International Fruit Wine Fair that Yi Xingchen arrived at the venue one step ahead of schedule and set up the venue.

Because, the third-level booth rented by Yi Xingchen has a very small space, only 5 square meters, which can only accommodate a wine rack, a small table, and two rotating chairs.

There is not much space in the booth, so Yi Xingchen doesn't have much to do. On the partition wall behind the booth, he pasted the promotional posters prepared by the printing shop. Then, the ten bottles of Forget Worry Wine are neatly placed on the wine shelf, and two small transparent glass glasses are placed on the table, which is considered to be complete.

These two small cups were for the booth guests to taste. But it's not just passing by, and guests who are slightly interested can try it. Only customers who really show their willingness to buy, Yi Xingchen will let them taste it. After all, the amount of Forget Worry Wine is already scarce, and Yi Xingchen can't satisfy every curious person.

The number of people participating in the exhibition will not be less than 10,000 every day, and if Yi Xingchen gives everyone the opportunity to taste, ten bottles of Forget Worry Wine will not be enough at all. Only customers who really have financial resources and intentions, Yi Xingchen will give them a taste and try to reach a deal.

At 8:30 a.m., the International Fruit Wine Fair at the Exhibition Center officially began. A large number of customers who like wine have entered the market one after another.

At the beginning, the people at the exhibition went straight to the first-level booth and the second-level booth. At those booths, the aroma of wine was also wafting away, and it was tempting to go. These booths are the booths of some big wineries and large enterprises, and the space is large, and the booth is well positioned to sit in a good place, so it is also full of interested people.

The number of three-level booths began to increase gradually until the number of people in the exhibition increased.

Yi Xingchen was not in a hurry, he sat quietly on the chair and did not take the initiative to greet customers. Even, when some curious customers come up to inquire, Yi Xingchen will directly offer a price of 10,000 yuan a bottle.