"Chairman, we can already independently develop mobile phone screens, why not use this to publicize?" Tan Zongqin has done a lot of homework on the mobile phone industry, and even the technical difficulties contained in the screen.

The ability to independently develop mobile phone screens and reach the level of mid-range smartphones shows that Jiangyan's R&D capabilities are already very strong, and they can be used to show off.

"People who do things find it difficult, but others don't see it. Hang Yu shook his head and smiled, and said: "In the eyes of ordinary users, the mobile phone screen is just fast glass, what is there to be proud of." And our R&D level has not reached the first-class level, and it is just an ugly offering to publicize it. ”

"But the old use of foreign brand parts for publicity will inevitably steal the limelight of cats. I'm afraid that in the long run, everyone only remembers those foreign brands, but not cats. Tan Zongqin worried.

"We have only been creating this brand for a long time, three years, five years or even ten years, as long as we insist on research and development, users will sooner or later find changes in cats' mobile phones. Hang Yu said.

"Okay, you don't have to persuade me, do as I say. Hang Yu waved his hand.

Tan Zongqin had no choice but to agree to Hang Yu's request and continue to publicize it in the original way. What Samsung memory, CPU, Sony camera, Qualcomm GPU, etc., are almost all products of Japan and South Korea.

Although this has the meaning of increasing the prestige of others, the actual effect is very good.

After Garfield's 09 cats mobile phone promotion, it got more attention.

"Hey, the chairman didn't promote the screen we developed at all, and he may feel that he can't get on the table. Xie Wujin couldn't help but be a little discouraged when he saw the cats' promotional advertisements and advertorials without mentioning anything about the screen.

Their R&D team of nearly 400 people works overtime five or six hours a day, and the screen that has been made after more than a year and a half of hard work feels like their own son.

I thought I would get some praise in the media, but there was no signal at all.

"I wouldn't take it out and say it, it's not comparable to Samsung's screen. Fu Yunze said lightly, in fact, he was a little lost in his heart, but he would not show it in front of his subordinates.

"Samsung is a state-backed enterprise, and we certainly can't compare. Xie Wujin said.

"So you, the company just added 500 million investment, is it for us to play games? Moreover, the chairman said that additional investment will be made every year, and one billion a year is not a problem. As long as we insist on optimizing technology, we will definitely reach the world-class level within five years. Fu Yunze said firmly.

"The chairman is very determined, this is going to be bloody. Xie Wujin said.

"No, the company's profits are rising, and one billion is nothing. Fu Yunze said.

Xie Wujin nodded, he didn't know the company's specific profit data, only that it was very profitable.

Hearing Fu Yunze say this, it seems that his imagination is not enough.

Based on user feedback and the last sale, Cat estimated that this pre-sale should reach about one million units. So they built 1.5 million Garfield 09s, and then launched pre-sales in China and South Africa at the same time.

The results were astonishing, with more than 800,000 online bookings in less than 10 minutes. The pre-sale target of 1 million units was quickly completed, and in less than half an hour, 1.5 million pre-sale machines were sold out.

There are still many netizens who want to pre-order, but there are no more, so they can only wait for the release next month.

"The pre-sale has been successful, do you want to add some more pre-sale machines!" said Guo Qi, a 29-year-old manager of the product sales department of a mobile phone company, who was in charge of the pre-sale event.

The pre-sale target of one million was also estimated by Guo Qi's team.

But the results made Guo Qi quite embarrassed, and their estimation target was too far off.

Fortunately, this deviation is good.

"There is no finished machine in the warehouse, and the additional pre-sale may affect the reputation, and the headquarters will let the scheduled users wait for a month. And the chairman said that no matter what happens, the quality of the product must be guaranteed, and it is easy for you to go wrong if you rush to work. Forget it, it's hunger marketing, and those who want to buy it will buy it sooner or later. Tan Zongqin said.

"Yes. Guo Qi nodded.

"In addition to the new mobile phone, the previous mobile phone will also be put back into production, taking advantage of this wave of publicity to sell again. Based on this sales situation, I guess we will have to expand the production line. Tan Zongqin said.

The new cat's mobile phone is much higher than the Persian series, on the one hand, the equipment and technical level of the production line have been optimized, and the yield rate is much higher. On the other hand, the output is higher, the profit is naturally higher, and the foreign brand parts purchased this time are new, and the price of the mobile phone has also increased a little. The last reason is that the self-developed shell and screen reduce the cost of procurement and transportation, so that each mobile phone directly increases the profit of more than 350 yuan.

The selling price of Garfield 09 is 3,006, the gross profit margin is 23%, and the gross profit is more than 800.

At this time, Apple has launched the iPhone 3GS, which sells more than 5,000 in China, with a gross profit margin of more than 50%.

Many Chinese people advocate American science and technology, which Hangyu cannot change, but the cats also have a great advantage, that is, its appearance design is beyond the current international standard.

Even Apple's 3GPS appearance is not comparable to that of cats.

The technical content and brand of cats are not as good as Apple's, but with the advantage of appearance, it is enough to go on a rampage and fight a bloody way in the domestic market.

After many Weibo users got the cat's mobile phone, they were immediately impressed by its fashionable and advanced appearance full of science and technology.

Weibo also set off a round of evaluations, which one is better, cats or Apple.

Fruit fans say that apples are easy to use, and meow fans say that cats are good-looking.

"The new model is beautiful, I heard that you designed it yourself. "Qiu Xueyan got a new mobile phone for free, and the first impression was also good-looking, and I couldn't put it down in my hand, and it was very good to use.

Qiu Xueyan is very strange, Hang Yu obviously hasn't studied design, how can he come up with such a mobile phone appearance. The appearance of most smartphones on the market is simply a bun compared to the cats.

"I pointed to the design department and said my own thoughts. Hang Yu brazenly said that he actually plagiarized the mobile phone shape of later generations.

"Great design, I've been using this phone this year and it's very functional. Qiu Xueyan said while playing.

She played a game that was carried by the cat's mobile phone from the factory, cutting fruit, and now this game has become popular. And the cat's latest promotional advertisement, still uses a cat to play the game, but the tanuki cat is replaced by Garfield.

Users love to watch cats and suck cats addicted.