From its establishment in 1984, to its success in Los Angeles that year, to its fame in defeating Coca-Cola as the main sponsor at the Sixth Games in 87, Jianlibao has become a leader in the beverage industry in 6 years.

In addition to its own excellent taste, the rise of Jianlibao is more important than Li Jingwei's superb marketing skills.

Just established, the Chinese delegation that dared to aim at the Los Angeles Olympics - "Oriental Magic Water" suddenly became famous, and the Sixth Games unexpectedly defeated the giant crocodile Coca-Cola, and the rise of Jianlibao can be regarded as a ride on the vigorous development of Chinese sports.

Therefore, the "Beijing Asian Games" held in the capital this time suddenly became a "sweet and sweet" in Li Jingwei's eyes.

Since the beginning of the year, Jianlibao people have begun to contact the relevant personnel of the organizing committee, and the purpose is naturally to win the sponsorship of the 90 Asian Games.

Originally, this matter should have been easy for Jianlibao's people. On the one hand, Jianlibao's strength is really good, and it has always been willing to sponsor sports events, and the relationship with the National Sports Commission is also good;

Therefore, Li Jingwei did not personally inquire about this matter, but handed it over to his little brother Li Xi to deal with.

I have to say that the ability of the "Prince of Gymnastics" is absolutely speechless - otherwise people would not have been able to create such a large industry later, and soon Li Xi used his reputation and connections in the sports world to contact some people who could speak. When Li Xi proposed that Jianlibao wanted to become a sponsor of the Asian Games, in view of the reputation of "Oriental Magic Water", the organizing committee did not have much objection.

Speaking of the 90 Asian Games in the previous life, to use an indecent analogy, this Asian Games is like a "** silk" compared to the Yangcheng Asian Games in later generations, and the funding is not of the same magnitude at all.

At that time, China's financial resources were really limited in the initial stage of economic development, and there was a gap of 600 million yuan in the 2.5 billion yuan needed for the Asian Games, in addition to the state allocation. As a result, a large-scale donation was made across the country, with more than 100 million donations and donations raising 270 million yuan, and self-employed donations raising 20.5 million yuan.

Therefore, this Asian Games is really tight, and money is really needed everywhere.

As a result, Jianlibao's 6 million yuan of financial sponsorship and millions of in-kind sponsorships really made the organizing committee excited.

After Li Xi got the news from the organizing committee, he hurriedly reported the good news to Li Jingwei, who was far away in eastern Guangdong. Li Jingwei over there was naturally overjoyed, he could already imagine that after the Asian Games, orders from all over the country flew like snowflakes.

Su Chenyu naturally didn't know that this pair of "big and small Li" was secretly happy, he and Su Zhenbang were now meeting someone. This person is General Wang Zhuohao, who has been handing over the "business" of the Soviet Union to the Far East Trading Company, and Su Zhenbang has become good friends with this General Wang.

At the wine table, Su Zhenbang did not beat around the bush, and said directly to Wang Zhuohao: "Brother Wang, I have something to ask you for help this time, you won't ignore it, right?"

Wang Zhuohao also knew some of Su Zhenbang's background, so he was a little unsure of what was going on, so he didn't dare to agree rashly: "Old Su, what do you say first, as long as I can help within the organizational principles, I will definitely go all out." ”

"Okay, refreshing. Su Zhenbang took a sip of the wine glass, looked at Wang Zhuohao and said, "Actually, I have almost dealt with this matter, but I am still missing your door." ”

"You kid is still selling Guanzi to me, if you have something to say, I still have to drink. ”

Wang Zhuohao turned the wine glass in his hand and glanced at Su Zhenbang, with a "you kid is cunning and big" expression.

"Now Director Wu of the National Sports Commission, you should know each other, right?"

"I know, an old acquaintance of the Commission of Science, Technology and Industry for National Defense back then, do you have something to look for him?" Wang Zhuohao replied very dryly.

Su Zhenbang and Su Chenyu looked at each other for a while, and then said: "This Director Wu is still the executive chairman of the upcoming Asian Games Organizing Committee, and my company wants to sponsor the Asian Games, so I want to ask your brother to make peace with him." ”

"Of course, this sponsorship fee must be a lot more than other companies. ”

"What else should I do? Don't worry, no problem. After Wang Zhuohao heard this, he readily agreed, this matter is completely beneficial to both parties.

In fact, Su Zhenbang had already arranged it before looking for Wang Zhuohao, and he had already informed the two brothers, Xia Mingfeng and Xia Mingde, to use their relationship to greet each other. If it weren't for Su Chenyu to stop him, Su Zhenbang would still want to move Old Man Ye out, so it would be a certainty.

Wu Shaozu, the last director of the National Sports Commission and the first director of the State General Administration of Sports, served as the executive chairman of the Asian Organizing Committee after being transferred from the Science and Technology Commission to the National Sports Commission, and was fully responsible for the specific work of the Asian Games.

Because the Asian Games are just around the corner, Director Wu is really busy enough, and he has no time to take care of the work of sponsoring the Asian Games.

However, I don't know what happened today, and the first thing Director Wu did when he came to the office was to ask about the sponsorship. After several staff members of the organizing committee said that they were going to determine Jianlibao as the sponsor, Director Wu was obviously a little strange, and then he asked, "Is there a company called Suning to talk about sponsorship?"

If the staff of several organizing committees didn't know what it meant at this time, then all these years were really in vain, so they quickly gave an affirmative answer. In the end, Director Wu didn't say much, but said, 'Our Asian Games need the support of all sectors of society, especially the sponsorship of a large company like Suning'.

Just when Li Jingwei and Li Xi were waiting for Jianlibao to win the good news of sponsorship of the Asian Games, the attitude of the organizing committee on the sponsorship has undergone earth-shaking changes.

The strong intervention of Suning Group directly made the Asian Organizing Committee decide to abandon Jianlibao.

15 million yuan, plus other in-kind sponsorship, Suning Group threw a huge sugar bomb, which really made the Asian Organizing Committee unable to refuse. The final result is already obvious, Suning Group won the sponsorship of the Beijing Asian Games in 90 without dispute.

When the news reached Jianlibao's big and small Li ears, neither of them expected that such a spoiler would suddenly appear.

What makes Li Jingwei most uncomfortable is that the strength of this spoiler is far stronger than Jianlibao. In recent years, Li Jingwei, a series of Suning Electric, Suning Beijian, ANTA, Semir and so on, has obviously heard of it, and understands the gap between the two.

Li Jingwei is definitely a hero of the times in the tide of reform and opening up, and he is indeed qualified to be proud of being able to make Jianlibao a national beverage leader from the small place of Sanshui.

However, with the comprehensive growth of Suning's enterprises, Su Zhenbang rose almost at a comet-like speed in just a few years, but shining like a star, vaguely having the posture of China's No. 1 private entrepreneur (fortunately, there was no Hurun Rich List at that time).

After comparing the rise experience of the two, Li Jingwei found that he was really inferior to Su Zhenbang, so he admired this colleague in the business world a little - Lao Li didn't know that Boss Su had a demonic son behind him.

The rapid rise of Jianlibao has contributed to the sponsorship of sports events, and Li Jingwei naturally will not let go of the Beijing Asian Games, so he rushed to the capital as soon as he got the news.

According to the information obtained from Li Xi, in addition to spending a huge amount of sponsorship money, Suning's connections in the Asian Organizing Committee are not comparable to them. Therefore, Li Jingwei simply did not publicize the National Sports Commission this time, but found another way.

This Li Jingwei is also a talent, and soon he contacted Su Zhenbang, who planned to borrow Suning's hand to hold Jianlibao.

After Su Zhenbang got Li Jingwei's invitation, he was very surprised, he naturally knew that this Mr. Li was his competitor this time. Originally, Su Zhenbang really didn't have time to see Li Jingwei, and he was now busy arranging the publicity and marketing work of Suning's various companies about the Asian Games.

However, Su Chenyu persuaded Su Zhenbang to meet Li Jingwei, because he had other plans.

At the Beijing Hotel, Su Chenyu followed Su Zhenbang to meet this "tragic hero" of later generations, people in their 50s do not look very old, after all, this is the era of their high spirits and great ambitions. Standing next to this Da Li was Xiao Li, and Su Chenyu didn't recognize this "flying man" at the Beijing Olympics at first.

"Mr. Su, please be seated. Li Jingwei let Su Zhenbang's father and son into the private room, and then asked Su Zhenbang: "Who is this young man?"

"This is a dog, Su Chenyu. ”

Li Jingwei looked at Su Chenyu, and then said: "Sure enough, the tiger father has no dogs, and Xiao Su is also a talent." ”

"Uncle Li has won the award. Su Chenyu said with a smile: "This person next to you should be the world-renowned gymnastics champion Mr. Li Xi." ”

"Yes, this is the gymnastics champion Li Xi, and now he is the special assistant of our Jianlibao company. Li Jingwei said proudly.

Su Chenyu looked at the high-spirited Li Jingwei and the slightly restrained Li Xi, and couldn't help but think of the difference in the circumstances of the two in the future.

With the three rounds of wine and five flavors of food during the banquet, Li Jingwei, who was gradually familiar, gradually said the true purpose of this time: "Brother Su, brother is not nonsense, this time I ask you for some help." ”

Hearing this, Su Zhenbang didn't rush to agree, but Su Chenyu smiled, and Li Xi on the side looked at the smiling Su Chenyu with a little surprise.

"It turns out that our Jianlibao has almost negotiated the sponsorship of the Asian Games, but I didn't expect the younger brother to be the latecomer. Li Jingwei's words were slightly dissatisfied, and the duck that came to his mouth actually flew in the end.

Seeing that Su Zhenbang didn't seem to have any dissatisfied expression, Li Jingwei couldn't help but sigh secretly, and then said: "I want to ask my brother to help me win the drink sponsorship of this Asian Games." You can rest assured that Jianlibao will never conflict with several products under Suning Beijian. As for the sponsorship fee, our Jianlibao is still 6 million. ”

Su Zhenbang pondered for a while, and then said, "I can't do this either." ”

When Li Jingwei heard this, he couldn't help but secretly say in his heart: This matter is going to be bad, who doesn't know that your Suning relationship is hard. When Li Xi saw this situation, he also felt that this time it might be in vain.

"However, the Asian Games is a major event that the people of our country look forward to, and every person and company has the right to sponsor it. Su Zhenbang said sharply: "I will help Jianlibao pay attention to this matter." ”

"Then how many Brother Su, I'll do it first as respect. Li Jingwei didn't expect that in the end, he would turn around, so he said happily.

Su Chenyu didn't say much throughout the whole process, just quietly observed Li Jingwei and Li Xi, until finally said when he was leaving: "I heard that Mr. Li Lu intends to start a clothing company. ”

As soon as these words came out, not only Li Lu was surprised, but even Li Jingwei looked at Su Chenyu in surprise, not knowing what this "Xiao Su Zong" meant.

"If there is a need for funds, you can count it as an anta. After Su Chenyu finished speaking, he left with Su Zhenbang, leaving only Li with a shocked face.

You must know that Li Xi wanted to set up a clothing company named after himself last year, and he never thought of how this "Xiao Su" knew. But then Li Xi was happy in his heart, originally he and Li Jingwei didn't want to set up a company with all or without Jianlibao's money, but now it's okay, it can be regarded as meeting a big family.

After several years of development, ANTA has gradually grown into the largest domestic and Asian and even world-class sporting goods company by keeping up with foreign advanced design trends and poaching giants such as Nike and Adidas. Obviously, Li Xi is thinking about using ANTA's abundant funds, design and production experience, and sales channels to develop and expand his company.

However, Li Jingwei was worried that Li Xi was likely to make wedding clothes for others in the end, but Li Xi, who was happy when he saw him, did not say anything more.

Li Jingwei didn't know that what he was worried about would not happen to Xiao Li in the future, but to his old Li......