Mark has a lot of experience in talking about business, everyone talks about it without margins, that is, he doesn't reveal his hole cards, Mark talks about red wine, sports cars, and then talks about film production and secrets in the circle, that is, he doesn't talk about business and business-related things.

Fei Luo praised Mark for his outstanding talent, beautiful wife, and lovely children, and when it came to skill and cunning, he obviously skipped it, and soon lost his breath and began to pull into the business, asking Mark: "Why are you not optimistic about the publishing industry?"

Mark said: "It's not that it's not optimistic, but Time Warner's business is too bloated and complicated, and this publishing business can still bring hundreds of millions of dollars in revenue to the group every year, but the greedy guys on the board of directors think that investing in the stock market and other technology industries will have higher returns, this is a group of people who want money and don't face it, and the outside misunderstands that I did it, is this possible? I have money, and I am a cultural person, how can I have no bottom line for money?"

Mark is bragging, and he's putting the blame on someone else.

Fei Luo really ate this set, and said: "The technology industry is not easy to mix, the update is too fast, the development is too fast, as long as you stop for a moment, or choose a little wrong, you will fall behind." ”

Mark said: "Yes! This is the same as making a movie, everyone is desperately stuffing money into the movie, more special effects, more big scenes, and more beautiful pictures, they may have forgotten that movies are the art of feelings, and without feelings, they are just industrial assembly line products, what is worth boasting about." ”

Fei Luo saw that this guy Mark was talking nonsense, but he didn't have any dry goods, so he had to say, "I heard that you are going to divest the entire publishing business." ”

Mark affirmed this time and said, "Yes! Is Yahoo also interested?"

Fei Luo said: "Actually, Yahoo has been seeking transformation, as a web portal, we are an Internet media company, we want to have more physical business, like the publishing industry, we have too many resources to interact with them, this is a waste, if possible, we can bring the content of the portal and newspapers and magazines online and offline, yes, we are interested in the publishing business that you are about to spin off, but your investment plan is not detailed, and it does not explain the movements of the four major magazines." ”

Mark seemed to see a large piece of delicious and juicy tomahawk steak in front of him, and he was waiting for the knife, what is the protagonist's aura? That's it, if he wants to eat that piece of fat, it will be automatically sent to the door, Lao Tzu is so angry, he suppressed the desire to jump up and sing and dance, and said: "Except for Time Magazine, everything else can be discussed." ”

"Actually, we're also interested in Yahoo. ”

Mark pretended to be overjoyed, hugged Ferro, and said loudly, "Then we are family, cheers, my friend." ”

Ferro was flattered and hurriedly touched the cup, Mark's arrogance is quite famous, he is an artist among the rich, the rich among the artists, he has a unique identity, and he can eat well in that industry, "People" The magazine commented that he can adapt to all jobs, he can be a director and a movie maker, he can be the president of a company, he can be a soldier killer, he can eat a knife and lick blood, and he can make a living (it is rumored that Mark's video hits are the first in the world in the category, and if he participates in the adult Oscars, it is not difficult to win the award, and it is said that the organizing committee has sent him an invitation. It is rare to be so courteous to others, and he said modestly: "Very honored." ”

Ferro is very modest, he thinks that Mark's life is colorful, and he is just a sullen ape, although he is very rich, he is a frustrated man in life, something like this happened in Mark's backyard, his wife is desperate to follow him, and he Ferro comes back a little later, he will be noisy, Mark is a cowboy is a man.

However, Barry said inappropriately: "Mr. Ferro, in fact, we still have many buyers, hehe, our policy is that the highest price wins." ”

Mark rebuked, "Barry, this is different, how can my relationship with the chief be compared to Bloomberg's wine and meat friend? ”

Barry said with a smile: "Director Wang, personal friendship cannot be above the interests of the company. ”

Mark asked, "How do you know that Yahoo is not as good as Bloom and Bertelsmann?"

Barry said: "The company is 15% above the market price, while Bertelsmann is higher, and it is cash, and it comes to the account in one go. ”

Mark asked, "David, what's your offer?"

Fei Luo's face was embarrassed, his offer was lower than these two gods, and they came to pick up the bargain, but there are two international buyers, and the financial and purchasing power are not as good as the other party, the board of directors of Yahoo will not allow them to pump so much money to toss the tertiary industry, with these two strong opponents, they do not have many advantages.

Mark said, "David, you squeak! You are the most sincere buyer, we are a match made in heaven, you don't want me to sell it to the Germans, do you?"

"Our quote is 8% above the market price. ”

Barry's face sank, and he wanted to bring coffee to the guests, as if you wanted to entertain us, but Mark stopped him and said, "Barry, don't just think about the money, think about the staff, I like David, and their sincerity is the best, and they should be given preferential treatment." ”

Barry said, "Mark, that's hundreds of millions! Are you decorating the board of directors and the supervisory committee?"

Mark said to Ferro, "Can you raise your sincerity a little more?"

Ferro shook his head after making a call.

Mark said, "David, do you really want to buy it?"

Ferro said: "Yes. ”

"I have a win-win proposition. ”

From its inception to 2006, Yahoo's operating income grew rapidly to about $7 billion, but since then, its operating income has declined, with an operating income of $3.885 billion in 2008 and a net loss of $3.559 billion for the year.

It can be seen that 2006 was a watershed year in Yahoo's development, which achieved rapid growth thanks to market dividends and technological dividends, but it was difficult to effectively transform when it needed to transform, which led to a stagnation and a sharp decline, the fundamental reason is that Yahoo lacked a strong leader to lead its own changes.

Throughout the history of enterprise development, there must be a strong leader behind the successful transformation, and it can be said that the core of the transformation lies in a strong leader, such as the GE transformation led by Welch and the IBM transformation led by Gerstner. Internet companies, on the other hand, have firm control over the company through systems such as AB shares, such as Larry Page, Sergei Brin to Google, and Bezos to Amazon.

When the company is in difficulty, the founder has the determination, ability, courage, and authority to lead the reform and transformation, while the professional manager is difficult to have such authority.

But on the other hand, Yahoo, the founder Yang Zhiyuan hired a professional manager as CEO at the beginning, and the other founder, David Ferro, left Yahoo in 1996 (only retaining shares and board seats, this idea is not wrong, I am playing technology, and professional things are left to professional people to do, although Yang Zhiyuan briefly served as CEO for about 1 and a half years from June 2007 to January 2009, but due to the lack of management experience and lack of sufficient authority to promote internal reform and transformation due to long-term neglect of the battle formation, he had to resign.

Since the 90s of the last century, the Internet industry has been in a stage of rapid development, excellent Internet companies are based on long-term strategy, based on their own technological advantages, on the one hand, by strengthening technical capabilities to build a high wall, on the other hand, through acquisitions to firmly grasp the market leader status and open up new areas, and then to create a rich form, self-hematopoietic ability of the ecosystem, Google, Amazon, Alibaba, etc.

Yahoo, as the pioneer of the portal, made a lot of money through advertising revenue from the beginning, which also led to its later development to focus too much on short-term revenue and ignore long-term strategic interests.

In 2000, Yahoo signed a cooperation agreement with Google, which had just been founded, to abandon its own search technology and adopt Google's search technology, and then to help Google promote search technology, although this strategy brought huge traffic and advertising revenue to Yahoo in the short term, but users soon flowed to Google, in 2004 Google's revenue caught up with Yahoo, and in 2009, Google's operating income was 45.007 billion US dollars, more than 10 times that of Yahoo.

Yahoo not only helped Google, but also reached a search business cooperation agreement with Microsoft, generously helping Bing become the second largest search in the United States, while itself fell from the second to the third. In the agreement with Google and Microsoft, Yahoo focuses on short-term interests such as the proportion of search advertising revenue sharing, and cedes the core market, technical talents and user data in the search field to Google and Microsoft, resulting in Yahoo, which started in search, losing to search.

Internet companies are essentially technology companies, whether they are Google, Amazon, Alibaba, Tencent, etc., while Yahoo has always positioned itself as a media company and lost its position. Although it first established itself as a pioneer of the Internet with content search and developed content such as email, it has since regarded itself as a content monetization company, and has missed opportunities for technological leadership time and time again.

Since the establishment of Yahoo, the technology has undergone earth-shaking changes, with new technologies such as better search technology, social technology, and artificial intelligence being rapidly iteratively updated, while Yahoo's technology has failed to keep up with the wave of technological revolution.

The Internet has also entered the intelligent era of EB3.0 from the portal era of EB1.0 to the social era of EB2.0, and I have to admit that the portal era has entered the twilight, and the decline of Yahoo, which has created the glory of the portal era but has been deeply trapped in it and cannot get out, is natural.

Keep in mind that the first domain name :.com this book. The mobile version of the mobile version of the wonderful book house is :.com