1.2 billion US dollars, ANTA Sports officially swallowed the "big supplement" of Reebok, so as to make its size swell rapidly, at least in terms of volume, it is not much weaker than the two big brothers Adidas and Nike.

This acquisition has set off huge waves in the sports goods industry, and ANTA Sports, a "rich second generation" with the support of "capital dad", has finally shown its inhumanity. In the past, although ANTA Sports was not bad for money, but at least it was climbing up step by step, and it didn't smash people with money - this time it's good, I actually used money to smash people directly, so I asked you if you still want face?

Yes, you're rich, you're awesome, we can't compare to you, this is going down, right? But 1.2 billion dollars was thrown out all at once, is it really good?

The most important thing is that since ANTA Sports has made a move, Adidas and Nike, as the three giants of the industry, naturally cannot turn a blind eye and do not make any reaction, right? In this case, wouldn't that be an admittance? This is not what an industry giant should do!

If you want to fight, then you will fight-ho are afraid of ho?

Therefore, all of a sudden, the sports goods industry set off a crazy "arms race", and Adidas and Nike, who felt great pressure, began to look for "big supplements" for themselves.

Especially Adidas is quite anxious, because Nike also has the shadow of the "capital father" of the SS consortium behind it, once the other party takes a fancy to which "big supplement", then it will definitely throw money into it. In this way, Adidas is embarrassed, as an old German company, they are not without the support of capital forces behind them, but compared to the SS consortium, this kind of capital consortium is much worse.

However, at this time, it is not the time to admit cowardice, and the battle must be fought.

As a result, Adidas and Nike successively launched a takeover offer to their favorite sports goods company, and the next step was a long negotiation - after all, they didn't want ANTA Sports to be so tycoon, and they had to pay a penny.

While Adidas and Nike were struggling hard for their "prey", ANTA Sports, which swallowed Reebok, slowed down its pace, and it seemed that there was no such thing as an "arms race" - the culprit actually chose himself first.

Over there, Nike and Adidas are in full swing, and here ANTA Sports is enjoying the "big supplement" that they have earned so hard.

Yes, yes, ANTA Sports is now slowly digesting Reebok's "big tonic", and what you eat is only your own thing if you digest it slowly!

It's just that these are really just superficial things, and it's just acting-yes, it's acting, acting for the two big brothers, Nike and Adidas!

As for, behind this big scene, what kind of tricks are being played? Hehe, it is estimated that only Su Chenyu and ANTA Sports themselves know!

So, behind this big drama, what is ANTA Sports under the control of Su Chenyu doing?

But, it's a real big deal!

Previously, Su Chenyu had planned that if ANTA Sports wanted to usher in a second big development, or even surpass Nike and Adidas in one fell swoop, then what to do now is crucial.

Speaking of nothing else, that's the thing that Su Chenyu has always wanted to do - tennis.

Yes, it's tennis!

As the second largest ball game in the future, tennis will be more influential than basketball in some aspects, after all, basketball can be seen in addition to the NBA, what else to see? However, tennis is different, a large group of handsome men, big-breasted beauties, waving rackets and tears on the sports field - how tempting, it is completely the rhythm of making people lick the screen.

I don't know what the reason is, those tennis stars in later generations - it seems that the men are all very handsome, you are like Federer, Nadal, Murray and other guys are very handsome, as for the women, they are all beautiful girls with white skin, beautiful breasts and good temperament, what Sharapova, Halep, Azarenka, etc., as for the sisters of Dawei and Xiaowei, forget it.

Because of the addition of this group of handsome guys and beauties, tennis has attracted many young people with spending power to become obsessed with them, and even watching tennis has become a fashion! Therefore, in later generations, Nike officially took advantage of the rapid development of tennis to directly kill Adidas, the industry leader, and completely secured the top spot of its own hegemon.

Now, what Su Chenyu has to do is to win the entire tennis industry, and this will become his own exclusive forbidden area!

Su Chenyu doesn't care much about this cup or that cup of tennis, and he cares most about four things - Wembley Open, French Open, Australian Open and US Open - that is, the "legendary" four Grand Slams.

Therefore, this time Su Chenyu must win the exclusive broadcasting rights, naming rights and commercial development rights of the four major tennis opens, etc., these things may seem worthless now, but in the future, they will be green dollars.

How to deal with these four major tennis tournaments, hehe, it may be a problem for others, but is it a problem for Su Chenyu and the SS consortium? Hehe, obviously, it is not a problem at all!

In addition to Wimbledon, whether it is the US Open, the Australian Open or the French Open, all of them are tournaments under the International Tennis Federation, so as long as the International Tennis Federation is done, is it still called a thing?

As for how to deal with the International Tennis Federation? Do you need to say more about this? Is it still special for people to teach?

It's just a simple thing, and that's to spend money!

Yes, it's just to smash it with money!

Don't think that the officials of the FIFA are all good birds, hehe, just ask you if there are good birds in the FIFA flock? So, what kind of birds are the FIFA flock, and the FIFA is not much different!

There is no superfluous routine, the dollar opens the way, and directly uses the green dollar cannonball to beat the group of "birds" of the International Tennis Federation obediently as pets.

Originally, Su Chenyu thought that this group of people would have to spend a certain amount of time to get it done by themselves, who knows, why are these guys so undisciplined? Su Chenyu hasn't thrown out many "dollar shells" here, and he is already crying for his father and calling his mother over there, so he kneels down and calls "American" dad directly!

So, soon, Standard Bank Group won the exclusive naming rights of the US Open, the French Open and the Australian Open, the three major tennis tournaments for the next 30 years. Hehe, yes, this time, Su Chenyu pushed the Standard Bank Group out, after all, those who are engaged in the banking industry should also be closer to young people, after winning the high-end tournament such as the Golf Open, tennis is another goal of the Standard Bank Group.

In addition to winning the exclusive naming rights, ABC and Sky TV jointly won the exclusive rights to broadcast the three major tennis tournaments for the next 30 years. In terms of broadcasting rights, Su Chenyu didn't take advantage of anything, you know, tennis has not been promoted yet, so the broadcasting rights are really worthless. So, this year, ABC Broadcasting and Sky TV can spend a lot of money to buy, although it is a bit long for 30 years of broadcasting rights, but as long as they can sell it for money, they can receive benefits - hello, hello, everyone, why not?

As for the exclusive sponsorship rights and commercial development rights, hehe, there is no doubt that they were all swallowed up by ANTA Sports - this is the real highlight.

As long as you win the exclusive sponsorship rights and commercial development rights, ANTA Sports can start to make a big fuss around tennis, and a large number of handsome men and Sailor Moon are about to enter the battlefield!

Yes, now that the US Open, French Open and Australian Open have been won, as long as Wimbledon is one of the four Grand Slams, then ANTA Sports will make a big move in tennis - it's time for some new blood to enter the tennis world.

As the most special of the four Grand Slams, Wimbledon is a category, it is not hosted by the International Tennis Federation, it is hosted by the All England Club and the British Lawn Tennis Association, but it is controlled by the All England Club. Therefore, the influence of the International Tennis Federation has almost no influence in it, because all the income of other people belongs to the All England Club, and you can't get the money bag, so you still don't care about it.

It's easier to get Wimbledon done, and don't forget the energy of Princess Diana and Su Chenyu's cheap brother-in-law, Duke Spencer, in the UK, so there are no surprises – Standard Bank Group has won the exclusive naming rights to Wimbledon for the next 30 years, ABC Broadcasting and Sky TV have won the broadcast rights, and ANTA Sports has won the exclusive sponsorship rights and commercial development rights.

At this point, all the four major tennis tournaments have been completed, and then, ANTA Sports can promote tennis on a global scale, crazy Amway - among them, the four major tennis tournaments are the focus, after all, this is the son.

Tennis can't be like football, as long as you are on the court and feel that atmosphere, you will fall in love with it instantly, and tennis is a slow thing. Therefore, in order to attract young people with spending power to watch the four major tennis opens, it is time to promote a group of handsome handsome men and big-breasted, white-skinned, and beautiful girls from Eastern Europe and the United States - dicks come and lick the screen.

When ANTA Sports won the exclusive sponsorship and commercial development rights of the four major tennis tournaments, Nike and Adidas, who were busy with the "arms race", didn't pay attention to it at all.

Hehe, when they found out that the tennis industry suddenly broke out in the future, they regretted it and wanted to slap themselves!