Columbia Pictures is located at 10202 West Washington Avenue in Carver, California, and Columbia-Samsung Pictures is responsible for distribution, a bit like Disney's Broadway International, except that Broadway International is spun off and listed, and Samsung is part of Columbia Pictures.

Last year, Sina, the world's largest Chinese portal, officially signed a strategic partnership with Columbia Pictures Group Columbia, and the strategic cooperation between Sina and Columbia Pictures injected a dose of stimulant into the currently sluggish blockbuster film market, on the one hand, Sina consolidated its leading position in Internet content and entertainment services, and on the other hand, it also created a new way for the introduction of blockbuster marketing in the future.

Therefore, Columbia Pictures' distribution and promotion capabilities in China are quite strong, and "Iron Man" has achieved a box office of 150 million in two weeks in China, becoming the first blockbuster to break 100 million in Zhou.

On May 17, after the world premiere of "The Da Vinci Code" at the Cannes Film Festival, the local media scolded the film, and the criticism of the film was endless, although this did not prevent the film from boiling around the world last weekend, but it will still have a great impact on the future box office trend.

Although the "New York Post" stated that the film has a tense atmosphere, superb performance, and proper scheduling, but the more general is a negative argument, led by "Rolling Stone" magazine, the opposing parties have different views, but there is a common understanding - the rhythm of the film drags on, and the ultra-long size of one hundred and fifty minutes makes people feel like sitting on pins and needles. Or the disappointing "Pro Secret Service 3".

However, many things are unexpected, this week's box office champion is the topic of the blockbuster "The Da Vinci Code", this adaptation of the popular suspense thriller of the same name, in the first weekend of the opening of 4,000 and 30 North American theaters (300 more than the original), a total of 82 million US dollars (more than the media predicted in advance), a single theater even more than 20,000 US dollars, a series of astonishing figures, can be described as a warm start with the various controversial events caused by the film, the realization of " The failure of "Professional Secret Service Team 3" and "Poseidon" to detonate the summer file is a remarkable achievement.

The box office of "The Da Vinci Code" is in full swing, which relieved the theater companies, and finally met a reliable lineup consisting of Tom Hanks + Ian McKellen + Jean Reynaud + Alfred Molina + Audrey Tatu + Paul Bettany"; The original book is a global bestseller, the Holy See has publicly denounced the absurdity of the content, Westminster Abbey has refused to be filmed heretical, the Louvre has welcomed the crew with open arms, and the original author, Dan Brown, has been entangled in infringement lawsuits...... A series of religious controversies and gossip have been stirred up, and these have become big selling factors.

As one of the most watched movies this summer or this year, the global simultaneous release of "The Da Vinci Code" has achieved good results all over the world, in AMC Cinemas and National Entertainment Cinemas, the audience is queuing up to buy tickets, the average queuing time for tickets is 25 minutes, crowded, bustling, crowded, unprecedented, this is after "Iron Man", extremely rare lively scene.

Sure enough, the fact that the revenue on the first day of Friday has exceeded 30 million US dollars, and the final big 82 million US dollars proves that the gold absorption power of this film is completely consistent with the public opinion in advance, and even surpasses it, since the beginning of the summer, the "Professional Secret Service 3", which served as the unveiling ceremony, flew at a low altitude, and the main force of the second wave of the offensive "Poseidon" sank unfortunately, and the box office was silent, which made countless "malicious idlers" who were noisy and hopeless in the Hollywood film market everywhere find enough room for rapping.

Now, "The Da Vinci Code" has finally vented a bad breath for the blockbuster brothers, sweeping away the lack of vitality in the first two weeks, and the North American box office figures on the opening day exceeded 30 million US dollars, a total of 16 films in history, basically successfully climbed the local 200 million US dollars mark, and this "Da Vinci Code" is no exception.

At the same time, the factor that must be considered is that the explosive premiere box office is often mostly in sequel movies, relying on the popularity accumulated before, igniting the theater chain in one fell swoop, and "Da" is obviously not among them, according to this line of thought, and then look back at the data of 30 million US dollars on the first day, although it ranks twelfth in film history, but if you remove the ten sequel works, "Da" is second only to "Spider-Man" and "Iron Man", which is the third best result in history, given that "Spider-Man" sold 400 million in North Milan, and "Iron Man" exceeded 300 million, the future of "Da" is quite bright.

This also makes Columbia Samsung raise its eyebrows, and the media has been commenting on their average distribution ability, which is the bottom of the Big Six, which is a powerful slap in the face.

In the top 10 this week is DreamWorks' CG animated feature film "Beyond the Fence", which was also released on a huge scale in 4,000 and 60 theaters.

Regardless of whether the above insinuation is deliberately exaggerated by the merchants, or is a strong evidence that the siege effect also exists in the animal kingdom, "Outside the Fence" earned $37 million in three days, although it is not satisfactory, but it is still an excellent number and quite promising.

The summer before last, "Shrek 2" dominated the box office in 2004, and last summer, in front of a bunch of super-sized titles, "Madagascar" Performed unusually brave and good at fighting, with nearly 200 million US dollars, wrote an undefeated record of Lian Zhan Lianjie, but unfortunately, this year faced too strong opponents, the beginning suffered a considerable degree of inhibition, however, it is still too early to be pessimistic, long-term vitality can be described as the unique advantage of CG animation, on the other hand, the situation of successive masterpieces will make animation the first choice for audiences of all ages who watch movies at home, the more visitors come in the name of blockbusters, "Outside the Fence" The more you benefit, if you can maintain a steady pace, then $150 million is not far away.

But the problem is that in three weeks, Pixar's new work "Speed" will reign in the world, and the film directed by John Lasseter, one of the bosses of Pixar, the CG animation "the world's first time-honored brand", may ruthlessly sentence "Beyond the Fence" to death, therefore, pessimistic analysis, the lifeline of "Beyond the Fence" is only the next two weeks, and the only opportunity is to take advantage of the stage of peace of mind and make as much achievements as possible in the release.

The third place is "Iron Man", in the fourth week of release, under the high pressure of two blockbusters, it still won 34 million US dollars at the box office, Beimi officially exceeded 300 million, and it took a total of 26 days to officially become the first god film of the year, and Mark has also become an extremely rare director who has two Beimi films that break 300 million.

The fourth place is "Professional Secret Service 3", and the fifth place is "Poseidon", with such a huge investment in a god film, the box office barely exceeded 30 million in two weeks, and the loss was worse than that of "Future Water World".

The sixth appeared on the stage is the new film "Don't Look at Indecent Things" released by Lionsgate, which tells the vulgar story of serial murderers haunted in the hotel and guests being tortured to death one after another. On the one hand, Lionsgate is unwilling to give up the idea of non-centricity, and on the other hand, it is forced to make corresponding compromises with reality, and the result is that in 1,260 theaters, only 4.3 million US dollars were obtained, which is extremely bleak, it seems that the spring and autumn off-season is more suitable for this kind of movie, once there are tigers in the mountains, there is nothing to do with them.

MM Group's stock has skyrocketed due to the amazing box office of "Iron Man", and it has fallen slightly these days, but the big sales of "The Da Vinci Code" have stimulated the market like a heart booster, and the stock has risen again, which can be regarded as a foothold at this price.

The big positive news is as effective as adrenaline, MM Group is a new force formed by rapid mergers and acquisitions, and the five major parts are quite cohesive, experienced as Iger is, and they are only integrated together, to unite them into a whole, which takes time and their own corporate culture, otherwise it will be like AOL Times Warner is full of contradictions and dire water.

MM needs time, but the market and competitors won't give you time, they are eager to crush it mercilessly, but the production department led by Mark has made several well-received and acclaimed films, which has stabilized their footing and bought a respite.

Whether it is "Iron Man" or "The Da Vinci Code", MM has a place in Hollywood, and it has also shown its muscles to its peers, and in terms of TV series, "Grey's Anatomy" has set a record of 38.8 million ratings for a single episode, second only to "The Story of the Emergency Room" of 39 million, the average rating of the 24 episodes of the second season is 26 million, and the last six episodes are 30 million, MM TV Network can be regarded as playing the momentum of five of the seven major TV networks, and the income from large advertising fees has greatly alleviated the financial pressure of MM TV Network.

Succeeded by "Grey's Anatomy" is "Ugly Betty", which exceeded 12 million viewers in the first episode, and another ace series was born.

And another ace show, "Supernova", began to rise in ratings.