"At the moment, more than 3,100 theaters have reached the limit. ”

In the office, Bella Anderson told Matthew, "The previous test screening of 'Latent' was excellent, and Warner Bros. was on the list for A-release, but there can't be more copies to be produced and shipped for the time being." ”

Matthew nodded slightly, "I know." ”

"Latent" is about to have its second weekend of release and its first weekend after the expanded screening, and this is the most theatrical release of any R-rated horror film in the upcoming weekend of Halloween.

"Piranha 3D", which ranks second, has only more than 2,400 theaters.

This is not only the result of the market potential shown by the test week of "Latent", but also the all-round gap between Weinstein Pictures, the distributor of "Piranha 3D", and Warner Bros.

When it comes to a wide range of commercial screenings, the real competitors of the Big Six companies are basically from the Big Six.

"Do you know anything about Piranha 3D?" Matthew asked Bella Anderson.

"I know a little bit. Bella Anderson immediately said, "The film is invested and produced by Timmen Pictures, a subsidiary of Weinstein Pictures, with a production cost of $25 million, and the director is Alexandre Ajia from France. ”

Matthew thought for a while, this director's name is very unfamiliar.

Of course, he has never been involved in the horror film genre before, and there are few directors who play horror films.

The topic between the two quickly returned to "Latent", no matter what other movies are, "Latent" has shown enough market potential, and if it works well, it is very likely to explode.

Bella Anderson added, "Warner Bros. has already invested $3 million in distribution and $10 million in publicity, and I want them to invest more money after this weekend of expanding screenings." ”

"You star. Matthew instructed, "Communicate with Warner Bros. in a timely manner when you see the box office situation on Monday." ”

Frankly speaking, Warner Bros., as the distributor, can be said to be very kind, in addition to the market potential shown by the film, part of it is also the reason for the long-term cooperation between the two sides and the successive success of the films he invested.

After all, Warner Bros. does not have the copyright of "Latent", and what it can get is a distribution commission, and if the expansion of the screening is not good, it may not even be able to recover the publicity and distribution fees paid in advance.

"Latent" was released in more than 3,100 theaters, and now it is basically a multi-theater theater, and the number of copies required must be more than 6,000, although the cost of digital copies has dropped by half compared to the cost of film copies that often cost thousands of dollars, but the money advanced by Warner Bros. has exceeded the production cost of the film.

Copies cost money, transportation and preservation of copies cost money, publicity also costs money, and the publicity costs behind a small-cost blockbuster film are often ten or even hundreds of times the cost of film production.

Warner Bros. expects $15 million at the weekend box office of "Latent" after its expanded screening, and will invest more money in copies and publicity as long as it meets expectations.

Matthew's side has not stopped the publicity, and has invested more than $5 million in advertising and Internet promotion.

In this era, no Hollywood movie has a spontaneous box office explosion, and those movies that seem to have become popular on their own have huge financial investment behind them.

Movies that throw money may not be able to sell well, but movies that sell big must be behind the money.

A new weekend kicked off, and in just one day, through the most intuitive box office statistics, everyone realized that the real winner of this typical horror film weekend belonged to "Latent".

On the first day of expanded screenings, "Latent" earned $8.1 million in more than 3,100 theaters, easily topping the day's box office charts.

In second place was "Piranha 3D," which earned $3.6 million.

This weekend belongs to horror movies, and the first day makes the whole weekend lose its suspense.

On Monday morning, when the latest box office statistics arrived at Weinstein Pictures, Harvey Weinstein had a chubby face that could drip down.

Sitting behind his desk, Harvey Weinstein ignored his quiet subordinate Steve Stebler, just looked at the statistics of the top 10 box office players of the weekend, and fell silent for a while.

Not surprisingly, "Latent" ranked first on the box office list.

This was foreshadowed on Friday, but the box office was still higher than he expected.

Harvey Weinstein's gaze swept over the $22.3 million figure, and he couldn't be more glaring.

Although the $10.5 million of "Piranha 3D", which is in second place, is also the expected $10 million in the opening weekend, it is too far behind "Latent".

Moreover, the production cost of "Latent" is only $1.5 million, and the production cost of "Piranha 3D" is as high as $25 million.

Judging from the current situation, the North American box office of "Piranha 3D" is on par with the production cost, and the overseas box office may not be able to recover the investment.

And what about "Latent"? The North American box office can't stop at $50 million, right? If you don't make it, $80 million is possible.

How much money did Matthew Horner invest in this project? Ten times the cost of making a profit is easily achievable.

If this is the case alone, Harvey Weinstein is envious and jealous at most, after all, there are so many blockbuster movies in Hollywood every year, how many can Weinstein Pictures produce and distribute?

But this "Latent" is different.

Harvey Weinstein crossed his hands on his desk, and memories of the project flashed through his mind.

It's a film that slipped out of his hands, a project that Matthew Horner snatched that might have belonged to him!

If it weren't for Matthew Horner, James Wing would definitely be working with Weinstein Pictures.

On Oscar night, he locked James Win in his hotel room, and it didn't take long for the little director to succumb, but Matthew Horner appeared and snatched James Win from him, and then James Win threw himself into Matthew Horner's arms, thus making him miss out on such a box office hit.

Why does this Matthew Horner keep blocking him again and again?

Like other Hollywood stars, even Tom Cruise and Leonardo DiCaprio, which one doesn't respect him when he sees him? Which one doesn't say he's good friends with Harvey Weinstein? Which one doesn't say it's an honor to work with Harvey Weinstein?

He doesn't feel the respect that Matthew Horner has for him.

Not only disrespectful, but also snatching the project from him......

He has been in Hollywood for so many years, only he has robbed other people's projects, when did someone snatch the movie project like this?

Forget about snatching it, but the film was a box office hit as he expected, didn't it make him embarrassed?

Judging from the current situation, the most conservative estimate of the North American box office of "Latent" will also be $50 million.

He jumps up and down in the North American awards season and the Oscars every year, all kinds of public relations, all kinds of operations, even if the film wins a heavyweight award, it is difficult for the North American box office to exceed 50 million US dollars.

As for profits, it's even less.

Propaganda doesn't cost money? PR doesn't cost money? It doesn't cost money to get those old men to vote?

No money to get an Oscar? What are you kidding?

How much is the final profit of the film that operates? Look at this "Latent", even if all kinds of costs and expenses are removed, the final profit of 20 million or even 30 million is very large.

Small investment, high return!

No matter how high the return is, it has nothing to do with him, and this project has been snatched away!

Harvey Weinstein was in a bad mood, but he could still control it, after all, he was used to seeing too much success with Matthew Horner since he completely tore his face with Matthew Horner on Oscar night.

"Fast and Furious", a finished series, was successfully revitalized by Matthew Horner and turned into a commercial blockbuster series, followed by "Special Forces" to create a successful series, and the "Twilight" series invested and produced has become a popular vane of youth idol movies around the world.

and "Inception", which was released this summer......

Harvey Weinstein's eyes fell on the box office statistics again, and he sighed helplessly, because he found that "Inception", which had been in theaters for 15 weeks, could still squeeze into the top 10 of the weekend box office list, and after getting 3.36 million US dollars this weekend, the North American box office accumulated 381.5 million US dollars and the global box office accumulated 895.7 million US dollars.

The film is very promising to hit $400 million at the North American box office, and has a good chance of surpassing $1 billion at the global box office.

Christopher Nolan's mastery of the film is key, but everyone knows that without Matthew Horner's market appeal, "Inception" would definitely not be as popular as it is now.

Harvey Weinstein frowned, and even he had to admit that Matthew Horner is now Hollywood's premier business superstar.

Suddenly, he remembered another thing.

In the first half of this year, because he was optimistic about the autobiography of "American Sniper", he once tried to buy the film rights from Chris Kyle, but failed.

Why failed?

Harvey Weinstein's brows furrowed even tighter, and the last person to win the rights to "American Sniper" was called Matthew Horner!

It's clear that behind his unbeknownst to him, Matthew Horner has stolen the film rights to "American Sniper" again.

"What should I do?" Harvey Weinstein whispered unconsciously, "Matthew Horner, what am I going to do with you?"

Steve Sabler, who had been quiet, heard this and suddenly said, "Boss, I have a suggestion. ”

"Huh?" Harvey Weinstein looked at him, "Tell me about it." ”

Steve Sabler licked his lips that were a little dry and said, "Those Hollywood stars, especially those from the bottom, tend to indulge in all kinds of pleasures once they climb to the top, and Matthew Horner also has this tendency, he is very chaotic in terms of the relationship between men and women, and we can start with the women who have a relationship with him." ”

He looked at Harvey Weinstein and said, "I'm tired of having too much fun, and if I can find someone to guide him, Matthew Horner might try something more exciting." ”