At present, Zhang Cheng is facing a choice, WeChat will be launched next year, and it is still too late to start laying out new products.

Although Zhang Cheng is not as good as Tencent in terms of capital and manpower, he either brags about creativity and product improvement, or Tencent's entire R&D department is not his opponent alone.

It's just that now WeChat should already be in a state of research and development, and completely copying it will inevitably cause some unnecessary troubles in the future.

Thinking about it simply, Zhang Cheng thought of another software-Yixin.

Compared with WeChat, the easyFaith app is a little unfamiliar to many people.

This is a social software jointly developed by NetEase and Telecom, and the difference with WeChat is that you can make calls, send text messages, and even leave phone messages to contacts through your mobile phone address book.

It's just that compared with WeChat, both the number of downloads and active users are far from the same.

Zhang Cheng once saw many people's analysis of the reason why Yixin did not have WeChat popularity on Zhihu, and he felt very reasonable.

The reason for the decline of Yixin is that users have made uncomfortable choices and made users feel the inequality in the use of products.

Although Yixin has made improvements on the basis of Feixin, it still does not know how to rely on user value, which has nothing to do with the interaction mode and beautiful interface.

And it just so happens that WeChat has done this perfectly.

Ma Huateng once said: "What can beat WeChat cannot be another WeChat." It must be fun to beat it, it's just that he used up all your time, so he beat you. ”

As Ma Huateng said, retaining users in the future is king, a person uses a mobile phone for five hours a day, and if you spend half of your time using a software, then you have succeeded.

Because your software has been thoroughly integrated into the user's life, it has become an indispensable part of the mobile phone.

Zhang Xiaolong, the "father of WeChat", once told such a story in a speech.

"Once I attended a party and a few girls came, I said let's install a WeChat, you can send short messages and pictures for free, save MMS money, and even voice chat without typing. But none of these girls were interested, but they looked at me very strangely and said, why do you want to install it?"

After that, I demonstrated it on the spot, and explained that through the software, I could see that there were many beautiful women around and could say hello directly, which aroused their interest and asked me to install them one by one, which had a great shock to me at that time. ”

Zhang Xiaolong's speech, Zhang Cheng has seen it more than once on the Internet, just like he said, making products is to pursue the essence of user demands.

Deviations from the course are doomed to failure, but the reason for the length of the trial lecture.

Therefore, Zhang Cheng intends to improve the structure of Yixin, of course, he cannot be arrogant enough to seek cooperation with a telecom company or NetEase.

What kind of green onion is he Zhang Cheng now?

And there are only a few points that Yixin needs to improve, and there is not much difference between the two compared with WeChat, what is lacking is only some innovation.

Lack of humanity is one of the problems of Yixin, after all, no one will choose these software in order to save a few bucks, and Feixin's smash hit was not because he could save SMS costs, but because it can send bulk text messages.

Another point that Yixin can't catch up with is that WeChat has such a strong backing as QQ.

As Tencent's fist product, QQ's user viscosity is undoubted, but we don't know those games that were once smash hits.

For example, games such as Audition, Karting, and Chess and Card Leisure Platforms have surpassed the former by virtue of QQ's user viscosity under the imitation and improvement of Tencent.

WeChat is relying on mobile phone contacts and QQ friends to form the entire social circle of users, which is incomparable to Yixin.

I remember that Zhang Cheng once heard such a sentence, "QQ is in charge of the public, Weibo is in charge of the minority, and WeChat is in charge of the private."

The charm of WeChat is that it makes you completely comfortable with its existence, and even somewhat addictive.

As a platform that has created a private communication circle in the domestic market, when Yixin appears in the market, WeChat has already swept the market, and it is a matter of time before Yixin is eliminated by the market without too many bright spots.

As for easyMarkets, it has announced that the number of users is as high as 200 million, and only they know the amount of water.

And what Zhang Cheng can do now is to move the time of easyMarkets indefinitely, so as to avoid the market being swept by WeChat, and he can only eat ashes in the back.

As for WeChat, with QQ as the backing, Zhang Cheng is helpless about this, after all, his advantage is only that he knows a perfect and mature WeChat.

This is also the most important bargaining chip for Zhang Cheng to dare to play against Tencent, even if there is any need to back down in this game, he will ask for enough interests for his next development.

It's just that no matter how much Ren Zhang Cheng thinks, he has to face a problem right now, that is, a shortage of manpower!

Zhang Cheng alone does not know when such a huge amount of work will be completed, and even if Zhang Cheng has a good idea, he will be unable to return to the sky.

It's just that Zhang Cheng hasn't had any idea about manpower, let's go to the talent market to recruit people, it's one thing for him to be uneasy, and it's the main problem that others don't look at him.

His mind was filled with all kinds of thoughts, and Zhang Cheng wanted to complain about God again for a while.

Since they have already reborn themselves, why can't they reborn themselves into the rich second generation? What is the prince of Wanda, so that he will not worry about the lack of manpower.

In addition to the manpower problem, the next thing is the funding problem, the initial stage may not be too high capital requirements, but when this software is introduced to the market, spending money is like running water.

Servers, staff salaries, software maintenance, machine maintenance, promotion expenses, and more.

Thinking of various expenses, Zhang Cheng's head instantly doubled, and it was not enough to support Zhang Cheng to carry out this project by selling film alone.

He can only hope that flappybird can bring him enough benefits now, of course, Zhang Cheng will still choose to accept financing when necessary, of course, this is only within a reasonable range.

The more I think about it, the more pressure I have, and after a simple analysis of the difference between Yixin and WeChat, Zhang Cheng began to think about another question.

In addition to Yixin, he also has another choice, that is, NetEase's cloud music, as the most acclaimed music playback platform in later generations, its influence should not be underestimated.

(This chapter of the dog has read a lot of insights on Zhihu.,So forgive me if there's any similarity.,The recent update is very late.,It's also unstable, forgive me again!)

Finally, ask for a ** recommendation vote and collection, and we don't dare to hope for rewards)