Five days after Temple Run hit the shelves, major game websites and magazines coincidentally launched reviews about the game on the front page.

From the background music to the picture, to the operation, we have paid attention to the stickiness of game users.

It's such a game that constantly runs, jumps, and turns, but it can attract countless players to try it every day.

The operation of the game is very simple, and anyone, even a child, can get started in two minutes, but there is a hint of difficulty in the simple operation.

Constantly failing but constantly starting over, perhaps this is the charm of the Temple Run.

Because of the flappybird fire and the subsequent temple escape, many game magazines sent invitations to Zhang Cheng Game Studio, hoping to conduct a brief interview with the game's development team.

For receiving countless interview invitations, Zheng Qiuyun is a little big, and the reason for the big head is not because there are too many interviews, but because Zhang Cheng cannot be contacted in real time.

It's a damn jet lag!

When Zhang Cheng received such news, it was already the second day of the invitation, and Zhang Cheng felt that it was too early for such a show, but as long as it was beneficial to his own product, as the leader of the team, he should not back down.

After thinking about it, Zhang Cheng still agreed to the invitation of one of the more influential game magazines.

Of course, it is unlikely that he will go to the United States, and Zhang Cheng can only give a telephone interview.

When such news reached the game magazine in the United States, the other party agreed without thinking about it, after all, the influence of the temple escape was there.

Because the flight of the temple was menacing, it swept through the United States almost at lightning speed.

In addition to the impressive and rising number of downloads, many newspapers and magazines have analyzed the profitability of Zhang Cheng's studio.

"Zhang Cheng Studio, in fact, we had never heard of this name half a year ago, but in just a few months, they wanted to declare their strength to the outside world.

The first game, Flappybird, has 15 million downloads worldwide, and according to incomplete analysis, the profits of this garbage in the eyes of professionals are as high as tens of millions of dollars.

Before the flappybird trend was over, Zhang Cheng announced that they weren't just making shoddy games, they could also make games with rich content and beautiful graphics that were just as durable.

The result was Temple Run, which landed in the top 50 of the best-selling game charts in two days, and surpassed one million downloads in five days.

Of course, we have reason to believe that this will definitely not be the end of him, and we really don't know how to judge them for such a game.

When the game studios in the East are already on the rise, but our local game studios are still gnawing at the old roots, without innovation and without a sense of crisis, it is really sad!"

This is a piece of content from the American game magazine, Zhang Cheng was a little dumbfounded after reading it, he was surprised not by how accurate the magazine's content analysis was, but because he didn't expect that he had made so much money?

flappybird built-in advertising money Zhang Cheng still has some understanding, but because the temple escape is a paid download, almost every download now is a profit, and the specific amount Zhang Cheng did not understand.

Money is just a number for Zhang Cheng, and now his goal is not just to hope that he has a long list of zeros in his bank card, if so, now he can be a wandering unemployed person.

Although he didn't care about money, Zhang Cheng's heart ached inexplicably when he thought that 30% of the money he earned would be taken away by Apple!

It's not easy to live under the fence!

The main reason for the success of Temple Run is due to flappybird's built-in ads and the launch of social media platforms such as Facebook and Twitter at the right time.

A well-known game blogger posted this analysis on Facebook: "Almost quickly, the gamers who were abused by Flappy Bird gathered together, and although these social platforms were all venting comments, it turned out that these users have unknowingly become sticky to Zhang Cheng's studio."

Under such stickiness, when Zhang Cheng Studio launched the second game, almost most of Flappybird players chose to download it, and the price of the game was not high, only $1.99.

I have to say that Zhang Cheng's studio played a good game!"

This analysis attributes the game's success entirely to Zhang Cheng's studio's control of human nature, rather than the game's own excellence.

There is no need for Zheng Qiuyun, Zhang Cheng and others to refute it, such remarks have spread, and many users who like the escape of the temple have commented on his Facebook to refute it.

"It's ridiculous that a game can achieve this with just user stickiness?"

"Bloggers are such funny clowns, and I probably wouldn't argue with you if you say that Flappybird isn't a good game, but Temple Run is definitely one of the best games to play since entering the smartphone era!"

This gamer has a high definition of Temple Run, and in fact Temple Run deserves such high honor.

"If the game flappybird lets us know that there is an independent game studio in the world called Zhang Cheng, then Temple Run tells us that Zhang Cheng Game Studio is definitely one of the world's leading mobile game developers, and I can only laugh at the blogger's remarks!"

There are many such rebuttal comments, and Zheng Qiuyun silently praised them one by one after seeing them, because the number of downloads of Temple Escape has exceeded one million, so according to Zhang Cheng's instructions, both Facebook and Twitter will continue to carry out lottery activities from today.

From thousands of dollars to in-game coins and even hidden characters, all in all, this can be said to be a reward for users who buy the game.

It's just that once the event was launched, the comments on Facebook, Twitter and Twitter, were not hoping to be rewarded.

"Ten thousand blood books, I hope the studio can launch an Android installation package!"

"+1, the studio discriminates against Android like this, does Google know?"

"+2, there are more Android users, I don't understand why the studio doesn't launch the two platforms together?"

"It would be nice to have an installation package for Nokia!"

......

Such a message almost covered up the vast majority of users who wanted to participate in the lottery, and Zheng Qiuyun asked Zhang Cheng, the leader, for the opinion of Zhang Cheng while appeasing him.

Zhang Cheng simply replied: "Three days later, the temple escape will land on the Android system, the price of the Google app store will be 1.99, and the first 100 users who pay to download will also receive a reward of 10,000 game coins!"