Chapter 423 Market Ecological Chain

"The wireless engineering department was officially established, Xiong Jun is the manager, and you can discuss the following management candidates with Xia Ming. In addition, the name of 91 mobile assistant is not very good, so it was changed to Weibo mobile assistant to form a series. Hang Yu said.

"Okay, thank you, chairman. Finally turned into a department manager, Xiong Jun was very happy.

"Your department is under the technology company, the software maintenance and update are done by yourself, and the operation is handed over to the Weibo management department. Of course, this does not mean that you are completely separated, and if you have any ideas, you should communicate more, and it is easy to have contradictions in your heart. Although Hang Yu has a clear division of labor, he has always advocated more communication between different departments, and Weibo is a good communication tool.

As an Internet company, a considerable part of the company is a tech nerd and doesn't like to talk with his mouth. However, these technologists are very enthusiastic when chatting on Weibo, which is an important tool to maintain communication and cooperation among various departments.

"I understand. Xiong Jun nodded.

"The profit model of Weibo mobile phone assistant should be carried out around Weibo. I suggest that you add an original tipping function, cooperate with software developers, share tips, and try to provide genuine software. If the developer is not willing to cooperate and has to pay a fixed fee, then crack its software, anyway, there are a lot of pirated software. Hang Yu said.

Almost all domestic software is free to download, and the generally charged software is developed by foreigners.

Cracking the software of foreigners is not afraid of being complained about because their hands are not that long.

Hang Yu's idea is to use original rewards to attract developers to put the software on Weibo mobile assistants. As long as it is really good software, it will inevitably get a lot of reward shares, so that a chain of interests is formed.

Because the mobile phone assistant has a low technical content, there will definitely be many people copying this kind of software in the future. But it doesn't matter, unless you have the same huge user technology as Weibo, and you also have a tool like micropayment, you can't use the tipping function.

After all, it's just to download software, and Weibo users feel good, so they will reward a few dollars. However, a platform with a small number of users, and there is no systematic virtual payment tool, how can users tip.

Without the motivation to reward, without the tools and channels for rewarding, other companies cannot do this model.

And Weibo mobile assistant has seized the opportunity, once the "monopoly" market, the formation of a mature ecological chain, is Alibaba want to get a piece of the pie is difficult, purchasing is a good example.

Because Hang Yu has almost monopolized the daigou industry, Alibaba has such huge resources, and it can't turn over. This is like a racing car, Ma Yun can only see Hang Yu's taillights, unless Hang Yu makes a mistake himself, otherwise Ma Yun will never want to catch up in the field of purchasing agents.

This is also the reason why Hang Yu always works against Tencent, because his ecological chain is basically Weibo. Tencent QQ is a direct competitor of Weibo, and one mountain cannot tolerate two tigers, and if it is backward, it will be beaten.

Now that you know the advantages of the reward model, why doesn't Tencent engage in this model?

The reason is very simple, because Tencent's payment software Tenpay is not so bullish.

Why can't the money be paid?

Because Tencent does not have a business platform like Taobao and China Baby, users do not have enough motivation and demand to use Tenpay. Tencent has a Paipai shopping network, but it doesn't know how to operate, and it doesn't do well.

To get back to the point, once the ecological chain of the mobile assistant is perfected in the original mode, Apple and Android software development will cooperate with Weibo mobile assistant in the future, and Hang Yu will have the right to speak.

In addition to its own huge benefits, this will also be of great benefit to Hang Yu to develop a new mobile phone operating system in the future.

A big reason why the domestic mobile phone operating system has not been popular is that the market share is too small! In short, there are too few mobile phone brands that use the domestic operating system, adding up to less than 5 percent in total.

With such a small market share, software developers are too lazy to develop mobile phone applications with domestic operating systems. If there is no corresponding mobile app, why do customers buy your mobile phone, only call and text?

This is the ecological chain of the mobile phone operating system, and Hang Yu's idea is to master the ecological chain of the mobile phone assistant first. When the time comes, as soon as his mobile phone operating software comes out, he can use this right to speak and let the software developer develop software for his operating system.

Of course, this kind of targeting does not mean that only Hang Yu's operating system can be used, he can be compatible with several systems. Android can be used, Hang Yu's mobile phone operating system can also be used, and the resistance of software developers will not be too strong.

For the sake of profit, it takes a lot of effort to develop software.

"Well, do you want to launch a membership function?" Xiong Jun felt that the original reward method was very suitable.

"No, you don't have to deal with this software. Hang Yu said.

Because of the particularity of the mobile phone assistant, it is not necessary to completely bundle Weibo.

The free is more conducive to the promotion of mobile phone assistants, and it doesn't matter if you make less money in order to pave the way for the future.

"I see. Xiong Jun said happily that he also wanted the software to be free of charge, so that he would not have to add some unwanted things in order to make a profit, and he could focus on improving the customer experience.

After the meeting, Xiong Jun immediately returned to the team to announce the official establishment of the wireless engineering department, and his friends couldn't help cheering, so that they would have a stable position and salary in Jiangyan Company.

Later, Xiong Jun discussed with Xia Ming, promoted three supervisors, and implemented the wireless engineering department. The next day, the wireless engineering department was eagerly updated and added a tipping function to the Weibo mobile assistant.

More than 86% of mobile assistant users are Weibo users, and a considerable number of them are accustomed to the tipping function. So on the day of the mobile assistant update, there were many high-rated software that were rewarded, and the software developers didn't know about it.

Of course, Jiang Yan Company will not waste their money, and for the next promotion, it takes the initiative to distribute the reward to the software developer every other month. Dozens of dollars less, tens of thousands of dollars more, many software developers are confused after receiving the tip.

Where did the money come from? My software is obviously free to download.

After learning about the source of income through inquiry, these software developers immediately saw a light in their eyes and seemed to have found a way to make a fortune. Gradually, the fame of Weibo's mobile phone assistant spread......

Tens of thousands of tips a month seem like a lot, but considering the number of Weibo users, it is actually not much. The money for a pack of cigarettes and a pack of spicy strips can accumulate to tens of thousands of people with tips, and there are some particularly generous users.

"Dong Hang, your Weibo news section has been revised, can this model work?" Liu Luyuan became more and more concerned about the growth of Jiang Yan's company, and he had nothing to do with Hang Yu, chatting about Internet things.

"You don't understand this, Weibo makes money by rewarding originals, which is how celebrity entertainment scandals stimulate users' original passion, and the news section has a guiding role. Hang Yu said.