Li Yan in the corner of the last row frowned. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Not good...... It's too underestimating this idiot.

Under normal circumstances, idiots are just idiots, but now the network marketing channels are too extreme and rampant, causing dissatisfaction among students, and some terrible things such as "micro-business" and "micro-pyramid marketing" are spreading.

In such an atmosphere, an idiot like the emperor has a stage for him to play!

Although the emperor's theoretical interpretation method was a mess, stupid out of the realm, and out of the height, he threw out a very terrible poison - rebates.

It's a strange concept in today's market.

In the past, a manufacturer produced a product, through a number of wholesalers and distributors in the middle, and finally entered the store, the customer made a choice, and the intermediate benefits were divided by a number of dealers.

For example, a garment factory produces a piece of clothing at a cost of 5 yuan, and then sells it to a large local wholesaler for 7 yuan, and the large wholesaler sells it to small wholesalers around the country for 9 yuan, and the small wholesaler buys it to a retail wholesaler for 11 yuan, and the retail wholesaler buys it to the store for 13 yuan, and finally the store sells it at a price of 20 yuan.

This is undoubtedly inefficient in today's view.

Now it is different, the Internet market has become the mainstream, garment factories or large wholesalers, can directly open their own online stores, directly sell products at a price of 10 yuan, although the middle dealers are very unlucky, but at least for consumers more cost-effective.

On the surface, it's true, but it's never that simple!

Not every consumer likes to trace back to the source of each product!

People may shop around for expensive items, but for retail items such as meat muffins, panties, socks, etc., people are not willing to invest time to trace the roots, and people tend to buy them through convenient and fast platforms.

Therefore, the dealers of the new era came into being.

For example, the shopping website of Chopping Hand Cat, due to the complete range of goods, all kinds of manufacturers and dealers are stationed, which makes everyone, including Li Yi, regard it as the first choice for shopping.

However, please note that the sheer volume of products on such a platform makes it difficult to select products accurately.

For example, if Li Hao wants to buy a meat muffin, there will be hundreds or thousands of meat muffins after searching, and the quality and price are uneven.

Li Yi just wants to eat meat muffins, he doesn't have time to compare all meat muffins, and the virtual data and pictures can't fully reflect the value of meat muffins.

Therefore, Li Hao usually decides which meat muffin to buy through three intuitive observations.

First: search for the default sorting of meat muffin products.

Second: Meat muffin sales ranking.

Third, the meat muffin dealer brand.

At this point, switch to the seller's position.

Assuming that Li Yunlong sells meat muffins on Chopping Hand Cat and has his own meat muffin online store, as a businessman, Li Yunlong must want to sell more meat muffins, so he has to win ordinary customers like Li Yi in these three aspects, corresponding to these three ways, Li Yunlong has three strategies to choose from.

First: Spend a lot of money on PPC.

Second: spend a lot of money on sales figures.

Thirdly, we work with well-known distributors, such as Lo Ben-wai, Whitee, Wu Wukai and other online celebrities, who bring knowledge and joy to people, and people are more than happy to buy meat muffins in their online stores as a token of gratitude and feedback.

So in order to make it easy for people like Li Yi to see their own meat muffins, Li Yunlong, a distributor, had to spend huge intermediate costs to occupy a place in the meat muffin market.

At this point, we will switch back to the consumer standpoint.

Customers like Li Yi spend 10 yuan to buy meat muffins, maybe Li Yunlong can only earn 1 yuan, and another 3 yuan will fall into the hands of middlemen in the new era.

Most of the time, it's in the hands of the channel.

The meat muffin channel is just a granular example, and as for the dreaded lucrative sales channels for mobile games, financial products, etc., they have long been in the air!

For an ordinary mobile gamer like Professor Yan Luji, if he recharges 100 yuan, it is very likely that 60 yuan will fall into the hands of channel providers.

The inexplicable rise of middlemen, bloodless scraping of huge market interests, undoubtedly make both product producers and consumers complain, but helpless because of the strong strength of middlemen, we can only choose to comply with the rules, which leads to more powerful middlemen, consumers and producers are more vulnerable.

In such a situation, the "rebate" operation was born.

Some people with active minds have begun to think differently, instead of investing the cost in the middlemen of "advertising", "data" or "Internet celebrities", it is better to return these costs directly to the consumer, so that my product will be cheaper, and it will naturally attract consumers to my channel, so as to abandon those traditional and powerful middlemen.

It is impossible to comment on the quality and results of this model, but it is indeed an existing market phenomenon.

And the theory advocated by the emperor at this time is exactly this matter, he tried to change the channel of the "student union" and return the benefits of the channel to every student!

This is undoubtedly a blasphemy against the student union, because the student union is not a commercial organization, let alone for profit, and all the activities it organizes are to enrich campus life and protect the rights and interests of students, and to obtain funds through some sponsorships, but also to better serve students.

But the emperor, trying to change this matter, is using "rebates" to explore the nature of human beings to "pursue profits", and is using people's dissatisfaction with channel merchants to incite emotions, so as to achieve his evil goal of turning the student union into a commercial organization.

Extreme means, terrible thoughts.

Don't...... Will the pure campus eventually become a purely commercial market?

The silence continues, and if it were elsewhere, people might start to scold or ridicule the emperor, but the students of the School of Communication at Jijing University have a more open and tolerant side, and they follow the emperor's line of thought and start thinking about the feasibility of this model, and if they go deeper, this may be a social experiment in business models.

At this time, there is no more difficult than the counselor.

As a female counselor at the college, her status as a 29-year-old unmarried female master's degree is already difficult, and now she has to face the situation in front of her.

There is no doubt that such an ideological cancer as the emperor should be stifled.

But the school adheres to the concept of freedom and openness, and the emperor's ideas do not violate the law or ethics, and it is difficult to find a suitable reason to stifle him.

This puts a lot of pressure on the 29-year-old unmarried female master's counselor.

The Emperor had already returned to his seat and sighed silently, "It's just a little serious." ”

At the same time, he looked at the Great Demon King Li Hao in the rear.

Anyway, be prepared to pay the price for your underestimating enemies.