Chapter 646 [Scattered Wealth Boy]
A week later, Shanda Literature announced that it had changed hands.
The purchase price of up to 360 million US dollars has created a new high in the domestic IT industry. It is inevitable that the high-level shock of the website will come to an end, and Wu Hou will also come to an end, and Wu will return to charge the overall situation with the grand departure, and the decision of Chen Ergou will be extended forever. Reservoir Dog Investment Company immediately announced that it would continue to increase investment, and the funds will not be less than 100 million US dollars, mainly to increase the advantages of mobile phone applications and copyright development.
At the same time, he acquired and expanded, and the copyright of many works on the female frequency website was also won by him.
At the same time, Penguin's WeChat was quietly launched, and the number of downloads exceeded one million on the first day, all of which demonstrated the status of social software overlord. Also as an intelligent communication app, it is inevitable that it will be compared with "Flying Pigeon Biography". At this time, the preconceived influence is too obvious, and the ratings on the major lists of major websites have been lowered for a while, and it can even be said that there are a flood of bad reviews.
"I really don't know what's fun? Is it because of the TX software that doesn't recharge?"
"It's said to be a dating artifact. ”
"Twist vine plagiarized again, and the dog master became a victim this time. You can't copy whoever is popular, there's nothing new. ”
"Don't use the concept of SMS for traffic, this function QQ has, and it's also cross-platform. There is a time when the egg hurts, it is better to download iphone4qq. ”
"It's also called a letter, it's an instant messaging app. You can't text your phone at all, you have to install it on both sides. It has nothing to do with text messages at all. ”
"TX liar, it's a simplified version of QQ, let's use Feixin. China Mobile spends so much money on Feixin, how can it be possible to make WeChat free text messaging? That is impossible. ”
"You can't send the other party's mobile phone directly like Feixin, the function is not as good as QQ, what is the purpose of launching this software. ”
"The interface is simple, the function is poor, and the day before yesterday I installed the flying pigeon book is too bad, many functions can not be copied, the important thing is why the function is so much less than the flying book, the size of the software is so large. The effect of use is very different. ”
Originally, there were all kinds of one-star bad reviews in time and space, and in the following years, the good deeds sent out screenshots, and the entire technology and investment circle was amazed: it turned out that the successful ones were also very depressed back then. It's a pity that now with Feishu Zhuyu in front, WeChat's debut is much more downtrodden than the original time and space.
After all, this is an era when the wind of the mobile Internet has just blown, and before the "flying pigeon biography" came out, it was popular to use Feixin to send group text messages to mobile phones on the computer. On widely advertised media platforms, Weibo is the mainstream. Penguin Weibo is a rising star, taking the same path as Sina Weibo, and fighting with Sina Weibo.
And the legend in the industry is that Penguin is a company that has a reputation for doing everything, with its sheer size and omnipoisation. Compared with Ali, another Internet daddy-level giant, the reputation is much better than that of penguins. Ali used to build his empire, such as buying Sina Weibo in later generations, increasing his holdings by 30% all the way, while Penguin used their rich copycat experience to give this company a unique character. Their first instinct is always to try similar products and then use the huge user base to kill the originals.
If you can't dry it up, buy it again, stir the yellow.
It's a pity that now they seem to feel a strong threat from the "Flying Pigeon Biography", and it can even be said that the media that can threaten the penguins the most after Weibo. If you can turn a blind eye, that's hell.
Ren Changsheng of Reservoir Dog Technology also let him collect all kinds of data since the launch of WeChat, and his heart relaxed, "The boss attaches so much importance to Penguin Weibo, how can TX also shift its strategic focus to WeChat." As long as we don't drop the chain step by step, it is impossible for WeChat to kill us. ”
It's a pity that not everyone will have such a forward-looking vision as Chen Ergou, and reminded him: "Penguins will never relax their investment in mobile phone smart terminals, they can go from a QQ software to the current overlord of games, communications, payments, and multi-line flowering, relying on not letting the opponent follow the rules." ”
"During this time, 360 antivirus software is not compatible with QQ, but many netizens choose to uninstall QQ, which is enough to make Penguin vigilant. If you are poor, you will think about change, which may be able to make Penguin realize the fact that it is not very solid to tie all your business to QQ. The penguins are so powerful that once they react, they will definitely not skimp on their investment in WeChat. Since it is already on the opposite side, it cannot miss the slightest opportunity to weaken it. ”
"Fortunately, there is still a meager battle in front of us, attracting the limelight. We must take this opportunity to gain a firm foothold and seize the market at all costs. Internet companies such as Sina, Sohu, NetEase, Penguin and even Baidu have all started to launch their own microblogging products.
Penguin's earnings report, just after the 2011 New Year: "Weibo has grown significantly last year and will become the largest Weibo in China this year, and Penguin is ready to seize future business opportunities." "So the focus of policy during this period of time should still be on Weibo. They are obsessed with hiring high-quality stars as endorsements, and a series of sports superstars such as Big Brother Cheng, International Zhang, and Liu Xiang will further expand their influence.
Weibo's strong media attributes, using a point-to-point "square" communication method, are something that no Internet company will let go.
No, even the public account of the flying pigeon has been changed to a micro-headline function by Chen Ergou, not to take advantage of this to get a piece of the pie.
He will never give > a series of New Year's publicity plans for the company remotely by remote control during filming, and also makes people fully aware of what it means to "spend money like running water".
An advertisement began to spread like a virus to the whole network, even TV stations and major billboards in major first-tier cities.
"This New Year is not lonely, the flying pigeon will spend the New Year with you. The pigeon shake function is online, and 200 million yuan red envelopes are waiting for you to get!"
Funded and led by the Reservoir Dogs, and at the same time, the CCTV Spring Festival Gala program team played a big advertisement, gathering major enterprises, major well-known media, and major celebrities to start this huge New Year's shake and grab red envelope war.
Well-known companies use the Flying Pigeon platform to advertise, such as Fan Apple, Principal Wang and others, and they don't mind sending red envelopes to fans to show off their wealth. It doesn't matter how big the amount is, fans will be happy if they grab it. I used to always give money to idols, but today I can still receive money back, so why not.
The New Year is approaching, and netizens are all excited.
On the first day of advertising coverage of the whole network and all TV stations, the number of downloads of the flying pigeon book broke the record, and the number of download users has officially exceeded 50 million in the early part of the Spring Festival, and it is expected to exceed 100 million or even 200 million this year, which will be a very terrible growth rate - equivalent to all PC Internet products before this, which is unique.
Listing the number of users of Flying Pigeon Biography as a graph would be a perfect parabola. Every step in its development path is very relevant. If it was said that at the beginning of the development, it was driven by the celebrity effect, and now this achievement is not driven by the celebrity effect.
Fans of good deeds also gave Chen Ergou a new nickname, "Scattered Wealth Boy!"
As soon as it was shot, it was a big red envelope of 200 million, which once again let people see the wealth of the nouveau riche. Even if 50 million users compete for it, they can at least grab four yuan. Coupled with the red envelopes sent by celebrities in various enterprises, this amount will be expanded several times.