On Tuesday, because all kinds of hype about "Dream New Voice" came out one after another, and it was all unnutritious gossip that had nothing to do with real music, the voices of fans who really talked about music were instead buried by these miasma of speech.

You Zishi felt bored, so she simply didn't bother to go online.

The next day, Wednesday, the full screen of blue thin mushroom videos flew all over the Internet, all places, Weibo, major media, social software, space and circle of friends, etc., all fell, as if they were collectively in a frenzy, everyone was reposting the video of a flat-headed young man.

In the video, the flat-headed young man was shirtless, lying on the bed in a room where he didn't know where it was, the sheets on the bed were messy, the young man rolled the sheets indiscriminately, took a selfie with his mobile phone, and took a selfie from a "sharp" angle, taking a picture of the dense mustache, and the little eyes that made the viewer feel melancholy when he saw it, full of sling elements, and then put on a constipation-like expression and said in dialect to the camera:

"Originally, I was so happy, why don't you want to say such a thing? The first wings for a girl so shiitake mushrooms, blue thin. Why don't you talk about shooting, leave me here alone. ”

Because of the relationship between the picture and the angle of view, the short video has an AV-like sense of immediacy. The video was posted in the middle of the night on Tuesday, and overnight, with the help of many night owls, it quickly became popular.

In fact, those night owls are not real netizens, but "flies" from Red Apple online media. Everyone in Red Apple is in fact a keyboard warrior, a joker, a hard-working "editor", the so-called "melon-eating masses", a "netizen" in the news headline, and a pusher!

They are called "flies" in the circle. Flies are as annoying as paparazzi, but there is another unwritten rule in the current entertainment industry, if flies don't bite, people won't be popular.

It's the same as not having a paparazzi. Only when you are red, the paparazzi will bite you. If you don't even bite the paparazzi, you'll be quite lonely as a star, and you're afraid of spending the freshness period.

Therefore, such a special profession as "fly" was quickly derived. Even, many paparazzi in the past have also begun to transform, and celebrities have begun to take the initiative to contact each other and cooperate with each other.

You let go of the wind, open your mouth, let's bite again, bite again, no matter if it's scolded or whatever, make a lot of money together, how enjoyable.

It's not too easy!

Like this "Blue Thin Shiitake Mushroom" video incident, at first the real night owl netizens didn't buy it. And at first, the version of the video was not the current popular version, it was a girl's version.

That girl looks pretty good, with a standard snake spirit face, the same was filmed in bed, and she called out the lines of "blue thin mushroom" in a pair of broken Mandarin, but after the video was released, smart and versatile netizens didn't like her at all, and left a message saying, if you want to be popular with this kind of goods, we recommend that you go to shoot AV, otherwise just this level, the hype is useless......

Seeing this situation, Wang Erlang, who proposed this book, had to make changes, and found a group of actors to shoot a number of different versions, all of which were exactly the same, just saying the same lines from different people's mouths, just to play a role in a lot of bombing and brainwashing, and at the same time, he had an idea, and changed the original design of the broken Mandarin version to the local dialect version, which is closer to the people around the country, and the local atmosphere is deeper, which makes them more intimate......

Finally, it is the most important thing of this promotion - the appearance of the protagonist. That is, the filming of the last widely circulated version, Wang Erlang boldly used Zeng Fei himself to star in this version, yes, the flat-headed young man in the "Blue Thin Shiitake Mushroom" video this time is none other than Zeng Fei, the popular singer who wants to PK with Youzishi tonight.

After Zeng Fei's version was filmed, under the instruction of Wang Erlang, the "flies" of Red Apple quickly spread it widely on the Internet, but the method of publishing it was not a new post, but the old post that had been published for a few hours and had a large number of reads was modified into video content, and the replies and content in the post were all artificially manipulated, so as to artificially create an illusion:

Zeng Fei's version is the earliest version, and those versions filmed by other men and women are all imitations of Zeng Fei's version without exception, so it gives people the illusion of explosion, and makes people have a trend that "blue thin mushrooms" have become popular on the Internet, so there will be so many imitations, just like the MV of You Zishi's "My Skateboarding Shoes", because the original version became popular first, and then so many cover versions, adapted versions, and dance versions emerged in a short period of time, which made it even more popular......

It's a virtuous circle.

As a result, some netizens began to be unaware and took the initiative to launch a video of "Blue Thin Shiitake Mushrooms......

At this point, the momentum has been completed, and a successful operation of Internet hot words has entered the "Fa Wheel" of automatic operation and dissemination......

And all this is not for anything else, just for the new song that Zeng Fei will sing on stage in this week's PK knockout round, to take advantage of this explosive topic, and not to sing first!

With the help of hot topics, it is obvious that this song can enter the music market faster, so that more listeners can be widely advertised, or actively or passively accepted......

The cost of this operation is almost negligible......

A group of seventh- and eighth-rate actors can't afford to pay at all, plus the initiative of several insiders to "star in friendship" also filmed a version each, which cost a few dollars......

Just these few dollars, but a song was inadvertently pushed to the whole country, presented in front of all audiences, regardless of old and young, regardless of women and children, all were bombed, no exception, you can't hide if you want to, and even foreigners will eventually be affected. Unless you don't inhabit this earth.

Otherwise, who can avoid Chinese-style hot words. There are a lot of hot words that are quite interesting, and some words seem to be unnutritious, but they are not eggs, and they will be said when they are popular......

Maybe you can create a new word, a new sentence, a new paragraph, and a new style......

Otherwise, why do you think so many people in advertising agencies are desperately trying their best to rack their brains every day to think of ways to play the "word-making" and "sentence-making" that elementary school students hate so much?

It's been like this in the past few years, and what elementary school students hate has become what adults are tired of, upside down and crazy......

This "Blue Thin Mushroom" incident, this is a promotion case that Wang Erlang was inspired to "tailor-made" for Zeng Fei after seeing the poem "My Skateboarding Shoes" by Youzi after seeing that the poem "My Skateboarding Shoes" was not much publicized but suddenly exploded.

It has to be said that quite successfully.

Although Zeng Fei's case took a lot of effort to "launch", once the gear was successfully activated, the effect of the feedback was still very commendable......