First, let's summarize the previous discussion a bit.

When we compare the Chinese and American film industries, it is not difficult for us to find out.

The purpose of both parties is the same – to make money.

The character, IQ and execution of both sides are comparable.

There are some factors between the two sides - capital, review, talent, system, etc., which will cause a gap in the number of excellent films, but now this gap is much narrower than 20 years ago, and the number of our excellent films is even less, so in front of the research subject of "Chinese films", these factors are not completely directly related to the number of excellent films.

Of course, these are directly related to the number of movies, you can produce 10,000 "Little Times" a year, but I'm afraid it's hard to pick out the best ones.

In addition, the excellence here is based on the objective basis of the website rating, not the subjective judgment of one person, even if I personally like "Watchmen" (directed by Zack Snyder), but on an objective basis, I have no right to define it as excellent, he is only on par with the "Thor" series that I personally dislike, and far inferior to "Captain America 3", which I scoff.

We talk so much about these issues in order to block these logical pathways that seem to be correct, but are not entirely correct, and they will all have an impact on the film industry, but none of them are decisive.

But there is always a decisive factor.

There must always be something, with unshakable power, that determines the world, and what determines what appears in China today is Xiao Xianrou and the glory of the king.

You may have been aware of this decisive factor long before reading the article, but you can't be completely sure if it's him, and such a long story is all for the sake of more conclusive arguments, it is indeed him.

Yes, it is he, each of us, who is undoubtedly the most decisive factor in the overall situation of today, and is undoubtedly each of us.

From small fresh meat to the glory of kings.

Do you remember the opening sentence -

[Every money you pay is an investment in the life you want. 】

The color of apples is constant and never changes.

The laws of the world are also unchanging and will never change.

Businessmen go to meet the needs of most people.

You don't need to, but most people do, and that's enough, even if you're uncomfortable.

Capital is just a catalyst for Xiao Xianrou, whether it is capital or Xiao Xianrou itself, they will not be bored to the point of "I just want to dominate the movie screen", and the glory of kings will not be boring to the point of "I just want to occupy your mobile phone"!

They just make money, like everyone, Xiao Xianrou and old drama bones are all about making money, and "Glory of Kings" and "Overwatch" are also making money.

If you make money by making a movie about Xiao Xianrou scratching his head and posing, then do it.

If "Farewell My Concubine" and "Red Sorghum" make money, then do it.

Imagine that a year ago, two projects were on the conference table of a film group.

A: Filming a "To Youth 9", played by the popular fresh meat and vase, with an investment of 200 million.

B: Shoot a movie full of old drama bones, about Peking Opera, history, love and hatred, with twists and turns, similar to "Farewell My Concubine", with an investment of 100 million.

How will capital choose?

Capital is not you and me, he is not so subjective, he will analyze the market, judge the box office, use a set of calculations or reports to analyze, to speculate on returns, I think if it was a year ago, they would probably make such a judgment -

"To Youth 9" has the participation of large traffic and small fresh meat, and their fan base alone is enough to protect the capital, and if it is filmed well, the box office can reach 1 billion.

"Farewell My Concubine"...... According to our report, young people under the age of 30 account for 70% of the market, and after the survey, only 5% of them are interested in Peking Opera and history, but they like good stories. So we need to do our best in every link, an excellent story is the most difficult, far from being as simple as a little fresh meat kissing in a swimsuit, we need to make the quality of the movie very high in order to be accepted by the market. Even if it is the most daring idea, we have filmed the level of "Mei Lanfang", which will break 100 million, and it is unlikely that we will recover the cost.

The manager who did the presentation probably couldn't understand why the two items were grouped together:

"Take a hundred steps back and say boss, if we want to work hard towards an excellent story, there is no reason why we should not make the story of "To Youth" excellent, right? Why waste an excellent story on "Farewell My Concubine"? The latter has such a miserable base, no matter how good it is, that's it!"

Maybe there will be a boss who has extremely great beliefs, and he and the great shareholders who are sitting at the same table immediately slapped the table and shouted: "I just want to make a good movie! Don't want a little fresh meat! We don't care about profits! If we shoot well, we will make a profit! I don't care about your reports! Let's shoot, it's better than Mei Lanfang!"

The probability of such a boss and such shareholders coexisting at the same time is bound to be comparable to the lottery jackpot.

Even if there were, it wouldn't be long before they stepped down or ran out of money, and the bosses who stayed behind had to know how to make money.

In fact, on the contrary, they are more optimistic, there are such a group of people, they hold the ideal of being pioneers, have the consciousness of being martyrs, our limited excellent movies are also their masterpieces, and giving up the mainstream of the market and capital judgment may be the necessary conditions for the birth of excellent films. Some of them have mastered the essence of the times (the return of the great sage, the old canopy), some will live (donkey gets water, the scorching sun burns their hearts), and some of them are determined to do asceticism like a rock (Kuiba, Daming Tribulation).

Their personal beliefs, aesthetics, willpower, execution, is the most amazing color in today's market, without them, there is no today's just a fig leaf, to them with high respect at the same time, but also inevitably a lament, their selfless efforts are ultimately just a fig leaf.

It is still each of us who decides everything.

If more than 70% of the box office of a movie is determined by a certain group, then there is no reason why capital should not be skewed towards them, no matter what they need, capital will find a way to meet it, as long as their needs are legitimate.

And the greater the capital, the greater the success rate and efficiency of the pursuit.

If more people will enter the cinema for idols with good figures, good faces, and handsome plays, then who will the cinema serve if it doesn't serve them? ?

Unless the box office of "Donkey Gets Water" and the box office of "To Youth" are reversed, what you see the next day is still to youth.

In the vast land of China, there is no shortage of people with any talent, from making up stories to playing football.

The needs of the market and society will determine who succeeds and who fails, who is a hero, who is unknown, who carries forward self-study, and who is eliminated by the market to become a part of culture.

Because of this, we are desperately studying how to "look good" and "play handsome", the little fresh meat is more tender than the other, but the good story has been disappointed again and again, and it is difficult to find it in the end.

From small fresh meat to the glory of kings, it's nothing more than that.

So why not combine a little fresh meat with a good story? Are the two mutually exclusive? This is the last part of the topic, for now it can only be said that the two are somewhat exclusive, the thin skills of fresh meat and the field of expertise will affect a good story, but this is not the decisive factor, the decisive factor will be explained later.

At this point, we have almost made it clear "why he", we can interpret it as "because this is the needs of the majority of people", this statement is completely valid, and it is discussed as the "decisive" factor of "Chinese films are not good", and the discussion is here, in fact, the part about "where did he come from" can be over, the trunk of this big tree has been standing here, but I always feel a little lacking.

We may be able to have some more branches and green leaves, which are now regular, but not beautiful.